The Bulgari Connection
The Bulgari Connection

Author: Fay Weldon

Publisher: Grove/Atlantic, Inc.

Published: 2007-12-01

Total Pages: 199

ISBN-13: 155584801X

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“[A] hilarious page-turner...Weldon’s diabolically clever satire of greed, fashion, sex, and age is smart entertainment of the highest order.”—Booklist Grace has just been released from prison, where she was sent for trying to run over her ex-husband’s new wife with her Jaguar in a supermarket parking lot. It may make things a little awkward when all three of them attend a glittering charity ball in London together... From the Booker Prize-nominated author of The Life and Loves of a She-Devil, this “piquant social comedy” (New York Daily News) is a tale of passion, spite, romance, and revenge, set in the world of the rich, the stylish, the famous—and the infamous. “Playful, sharp, and funny.”—Los Angeles Times “Swift and amusing.”—The New York Times

Bulgari: The Perfume of Gems
Bulgari: The Perfume of Gems

Author: Simone Marchetti

Publisher: Rizzoli Publications

Published: 2018-11-01

Total Pages: 0

ISBN-13: 8891817538

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A magnificent book on Bulgari's luxury line of fragrances exploring the intimate bonds that connect Rome, the gem roads, and the world of perfumes. This stunning luxury book--a kind of precious atlas of fragrances--traces the origins of Bulgari's precious perfumes back to the ancient gems and spice trails and to Bulgari's fine jewelry tradition, which is deeply rooted in Roman tradition. The fragrance range Le Gemme, developed by the greatest international master perfumers, is an expression of the DNA of the company and, like Bulgari jewels and watches, are worn by men and women who recognize the exclusive, refined, and colorful world of the Roman dolce vita lifestyle. Bulgari's muses have always been, and still are today, the most elegant women on the planet; noblewomen, princesses, actresses, and singers: from Sophia Loren to Liz Taylor, from Claudia Cardinale to Anna Magnani, from Sharon Stone to Nicole Kidman and Carla Bruni. An exclusive journey into the world of colors, jewelry, and fragrances, this elegant book tells a story that intertwines colored gems, precious essences, and the contemporary alchemies of the most famous "noses" in the world.

Bulgari - Roma
Bulgari - Roma

Author: Jan Kralicek

Publisher: Rizzoli Publications

Published: 2020-12-01

Total Pages: 0

ISBN-13: 8891829439

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A "cool" guide to Rome, with an emotional tour of the city's key historical sites and monuments revisited through the inspiration behind Bvlgari's jewelry. Since 1884, the majestic beauty of the Eternal City and its rich archaeological, artistic, and cultural heritage have represented an inexhaustible source of inspiration for Bvlgari. Yesterday as today, Rome's monuments and artistic details are gracefully evoked in the brand's jewelry creations. For example, the design of the iconic B-zero1 ring was inspired by the Colosseum, the ultimate symbol of the city, and likewise the recurrent octagonal geometries watch dial refers to the coffered ceiling of the Basilica of Maxentius. This handy, pocket-sized volume takes us on an unprecedented historical, artistic, and emotional tour of the city. In addition to an actual guide to the monuments, the narration is enriched by short stories by some of the best-known Roman authors from the world of contemporary Italian literature, inspired by the most iconic locations in the city. The book is further enhanced by contributions from figures linked to the city by birth or by adoption, including renowned names from fashion, cinema, sport, and music. The Bvlgari jewelry and the places in Rome that inspired it are photographed in stunning images with artistic direction by Jan Králícek.

The Age of Persuasion
The Age of Persuasion

Author: Terry O'Reilly

Publisher: Catapult

Published: 2011-05-01

Total Pages: 353

ISBN-13: 1582437246

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Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.

Empathy and the Novel
Empathy and the Novel

Author: Suzanne Keen

Publisher: Oxford University Press

Published: 2007-04-19

Total Pages: 395

ISBN-13: 0199884145

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Does empathy felt while reading fiction actually cultivate a sense of connection, leading to altruistic actions on behalf of real others? Empathy and the Novel presents a comprehensive account of the relationships among novel reading, empathy, and altruism. Drawing on psychology, narrative theory, neuroscience, literary history, philosophy, and recent scholarship in discourse processing, Keen brings together resources and challenges for the literary study of empathy and the psychological study of fiction reading. Empathy robustly enters into affective responses to fiction, yet its role in shaping the behavior of emotional readers has been debated for three centuries. Keen surveys these debates and illustrates the techniques that invite empathetic response. She argues that the perception of fictiveness increases the likelihood of readers' empathy in part by releasing them from the guarded responses necessitated by the demands of real others. Narrative empathy is a strategy and subject of contemporary novelists from around the world, writers who tacitly endorse the potential universality of human emotions when they call upon their readers' empathy. If narrative empathy is to be taken seriously, Keen suggests, then women's reading and responses to popular fiction occupy a central position in literary inquiry, and cognitive literary studies should extend its range beyond canonical novels. In short, Keen's study extends the playing field for literature practitioners, causing it to resemble more closely that wide open landscape inhabited by readers.

Real-World Media Ethics
Real-World Media Ethics

Author: Philippe Perebinossoff

Publisher: Taylor & Francis

Published: 2012-07-26

Total Pages: 352

ISBN-13: 1136032657

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The Los Angeles Times recently reported that the word "integrity was the most looked up word on Merriam-Webster's online dictionary, suggesting that people are looking for guidance in a scandal-driven world. Issues of ethics and the media continue to dominate our awareness and present real challenges in our day-to-day work. This book shows the ethical decision-making process in action using tools of critical analysis and evaluation. Real-World Media Ethics is written in a friendly and approachable voice. It succeeds in offering an honest, frontline-aware and realistic sense of the ethical situations faced by entertainment and journalism professionals every day-in the real world. Most of the other books about media ethics focus mostly on journalism; this book, however, covers not just journalistic ethics but also ethics in the landscape of mass media, including public relations, the entertainment industry, and other forms of visual communication. The author includes numerous case studies about current headlines that readers will already be familiar with, providing realistic and engaging scenarios about when, how, and why ethics count.

Handbook of Product Placement in the Mass Media
Handbook of Product Placement in the Mass Media

Author: Mary-Lou Galician

Publisher: Routledge

Published: 2004-05-28

Total Pages: 291

ISBN-13: 1136781277

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Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

Branded Entertainment
Branded Entertainment

Author: Jean-Marc Lehu

Publisher: Kogan Page Publishers

Published: 2007-03-03

Total Pages: 277

ISBN-13: 0749451432

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Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

Fay Weldon, Feminism, and British Culture
Fay Weldon, Feminism, and British Culture

Author: Mara E. Reisman

Publisher: Rowman & Littlefield

Published: 2018-10-15

Total Pages: 209

ISBN-13: 1498581277

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Fay Weldon, Feminism, and British Culture: Challenging Cultural and Literary Conventions offers a critical analysis of British author Fay Weldon’s major novels from 1967 to the present and addresses how Weldon’s fiction engages with controversial moral, social, and political issues. This book provides an in-depth examination of the relationship between Weldon’s fiction and the contemporary feminist, cultural, and literary movements in Britain. Representative works from each decade speak to the multiple controversies and challenges to convention in which Weldon and her books played key roles. Drawing on Weldon’s personal history, fiction, and nonfiction as well as on historical, sociological, and literary documents, this book builds a cultural framework in which to understand Weldon’s work and the critical response to it. It shows that although Weldon’s battleground may change with the times, her ability and desire to provoke controversy remain constant as she continues to question and upset social, literary, and cultural conventions.

Ads, Fads, and Consumer Culture
Ads, Fads, and Consumer Culture

Author: Arthur Asa Berger, San Francisco State University

Publisher: Rowman & Littlefield Publishers

Published: 2011-04-16

Total Pages: 260

ISBN-13: 1442206705

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Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.