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Author: Charles Doyle
Publisher: Oxford University Press, USA
Published: 2011-03-24
Total Pages: 450
ISBN-13: 0199590230
DOWNLOAD EBOOKCovers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Author: Peter D. Bennett
Publisher: McGraw-Hill Companies
Published: 1995
Total Pages: 344
ISBN-13:
DOWNLOAD EBOOKDefinitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
Author: Norman A. P. Govoni
Publisher: SAGE
Published: 2004
Total Pages: 260
ISBN-13: 9780761927716
DOWNLOAD EBOOKWith over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author: Norman Hart
Publisher: Routledge
Published: 2012-11-12
Total Pages: 328
ISBN-13: 1136008349
DOWNLOAD EBOOKThe CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
Author: Michael J. Baker
Publisher: New York : Nichols Publishing Company
Published: 1984
Total Pages: 234
ISBN-13:
DOWNLOAD EBOOKRevised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Jonathan Law
Publisher: OUP Oxford
Published: 2009-01-01
Total Pages: 999
ISBN-13: 0191036722
DOWNLOAD EBOOKThis wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
Author: Azaz Motiwala
Publisher: Lulu.com
Published: 2005
Total Pages: 296
ISBN-13: 1435705122
DOWNLOAD EBOOKThe Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Author: Ian MacKenzie
Publisher:
Published: 2001
Total Pages: 144
ISBN-13: 9783191529246
DOWNLOAD EBOOKAuthor: Jerry M. Rosenberg
Publisher: Wiley
Published: 1995-03-02
Total Pages: 390
ISBN-13: 9780471025023
DOWNLOAD EBOOKThis dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
Author: A. Ivanovic
Publisher: Bloomsbury Publishing
Published: 2014-11-20
Total Pages: 454
ISBN-13: 1408102137
DOWNLOAD EBOOKThis is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
