Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.
Inhaltsangabe:Introduction: 1.1, Problem Statement: It is a widely spread fact that everybody wants to become old but the fewest want to be old. But it is also a fact that we cannot stop the age. It may exist ways and means to keep your mental and physical skills in a good shape but with every day we will become older one day anyway. The only alternative of getting older by the way doesn t seem to be much tempting why people accept the tide someday. What in this case only is concerning the single one also applies to whole societies. Tomorrow everybody will be older, the group of the over 50s is continuously increasing. So the aged will become more, but will they also become older mental or physically as a consequence? Nowadays, an increasingly number of seniors is more healthy and powerful than their parent generation. And they are highly attractive for companies but were disregarded for a long time when for example addressing advertisements. May it be because they are seen as less open for new products or due to the fact that they are supposed to show less involvement when confronted with advertisement. The reasons are multifarious. But the same as our society will continuously change the over 50s have also changed in their behavior. Companies haven t dealt with the over 50s as a target group for a long period of time. Older people are often associated with gridlocked habits and a certain rejection to new things like already mentioned. But is this true? Do they act or react different due to their age than their younger counterparts? Are the above mentioned prejudices in fact only the opinion of some companies? This questions need to be answered especially when regarding the society change creeping over us. 1.2, Terminologies: All relevant terms concerning the title of this thesis will be explained in the following chapters. For example, the meaning of innovation is explained in chapter 4 Innovativeness and the meaning of consumer good will be explained in chapter about 3 Consumer Behavior . The idea behind this is to guarantee that the words are understood when they are needed in a logical way. 1.3, Goals and Structure of the Thesis: This thesis aims to answer several questions. First, the reader should get a feeling for the socio-demographic change we are facing in Germany and the consequential change not only for our society but also for our economy. In the following, it should be understood the over 50s main characteristics, how they [...]
You are in a hurry to see the doctor? The doctor too, is pressed for time; the waiting room is full and time is of the essence. Under the pressure, you forget to ask the questions or seek further advice that you have been meaning to ask! Be prepared for your next visit, take 50 plus one Questions to Ask Your Doctor to the doctor's office with you as a reminder of what you need to discuss. Important topics covered include: the importance of family history; advice for stopping smoking and excess eating and drinking; ways to handle declining health; concerns bout sexual relations and performance; the need for screening and early warning for cancer, diabetes and heart disease; how to recognize and dealwith depression; advice on sleeping disorders; questions every pediatrician wishes parents would ask; what drugs and prescriptions you may or may not need and more!
Beginning with the Grand Rapids Dam in the 1960s, hydroelectric development has dramatically altered the social, political, and physical landscape of northern Manitoba. The Nelson River has been cut up into segments and fractured by a string of dams, for which the Churchill River had to be diverted and new inflow points from Lake Winnipeg created to manage their capacity. Historic mighty rapids have shrivelled into dry river beds. Manitoba Hydro's Keeyask dam and generating station will expand the existing network of 15 dams and 13,800 km of transmission lines. In Our Backyard tells the story of the Keeyask dam and accompanying development on the Nelson River from the perspective of Indigenous peoples, academics, scientists, and regulators. It builds on the rich environmental and economic evaluations documented in the Clean Environment Commission’s public hearings on Keeyask in 2012. It amplifies Indigenous voices that environmental assessment and regulatory processes have often failed to incorporate and provides a basis for ongoing decision-making and scholarship relating to Keeyask and resource development more generally. It considers cumulative, regional, and strategic impact assessments; Indigenous worldviews and laws within the regulatory and decision-making process; the economics of development; models for monitoring and management; consideration of affected species; and cultural and social impacts. With a provincial and federal regulatory regime that is struggling with important questions around the balance between development and sustainability, and in light of the inherent rights of Indigenous people to land, livelihoods, and self-determination, In Our Backyard offers critical reflections that highlight the need for purposeful dialogue, principled decision making, and a better legacy of northern development in the future.
This book discusses clean coal technology (CCT), the latest generation of coal technology that controls pollutants and performs with improved generating efficiency. CCT involves processes that effectively control emissions and result in highly efficient combustion without significantly contributing to global warming. Basic principles, operational aspects, current status, on-going developments and future directions are covered. The recent concept of viewing carbon dioxide as a commodity, and implementing CCUS (carbon capture, utilization and storage) instead of CCS for deriving several benefits is also discussed, as is the implementation of CCT in countries with large coal reserves and that utilize large quantities of coal for their energy supply. These countries are also the foremost CO2 emitters globally and their energy policies are crucial to international efforts to combat global warming. This work will be beneficial for students and professionals in the fields of fuel, mechanical, chemical and environmental engineering and Clean Tech. Includes foreword by Professor Yiannis Levendis, College of Engineering Distinguished Professor, Department of Mechanical and Industrial Engineering, Northeastern University, Boston, MA, USA.
A practically focused guide to effective counseling of all clients Human Development Across the Life Span is a practical guide to human growth and development, moving beyond theory to include real-world applications for counselors who work with clients. Written by recognized authorities in mental health counseling and counselor education, this book is fully aligned with the American Counseling Association's accreditation standards and includes contributions by well-known and respected academics and practitioners. Based on an extensive review of course syllabi across CACREP-accredited programs, this book is organized to follow the way courses are typically taught and follows a consistent structure including pedagogical elements that help students learn. After a thorough examination of essential concepts and theories of life span development, the book moves through each stage of human growth and development to provide expert insight, short case studies, and practical applications to counseling. The full Instructor's package provides a useful set of tools, including a Respondus test bank, PowerPoint slides, and an Instructor's Manual. This book is the only text on human growth and development that emphasizes the key implications and applications for counselors, providing useful information and the insights of real experts in each subject area. Understand the developmental milestones at each life stage Appreciate clients' perspectives to better facilitate appropriate interventions Work more effectively with clients of any age, from toddlers to seniors Tailor your approach to meet the unique needs and abilities of each life stage As a counselor, you cannot approach a child's therapy the same way you approach an adult's. Even within each major category, each developmental stage includes a nuanced set of characteristics that, considered appropriately, will inform a more effective treatment plan. Human Development Across the Life Span is a comprehensive guide to understanding all of your clients, and providing the type of counseling that facilitates more positive outcomes.
A well-coordinated adult learning system is essential to support the achievement of Korea’s long-term goals. The transformational effects of demographic change, digitalisation, globalisation, and most recently COVID-19 on life at work and outside of it amplify the importance of getting adults’ skills right.
As recent events in Iraq demonstrate, countries that have suffered civil war or rule by military regime can face a long, difficult transition to peaceful democracy. Drawing on the experiences of Bosnia, Haiti, Rwanda and Afghanistan, this outstanding volume demonstrates that newly emerging democracies need more than emergency economic support: restoring the rule of law can involve the training of a new police force, for example, or the creation of an international war crimes tribunal. Concluding with specific recommendations for the UN and EU members, Voorhoeve reminds us that disregard for human rights or delay in civilian reconciliation can lead to resurgences of violence.
This book offers a comprehensive review of the Communist Party of China''s approach to diplomacy, through an extensive evaluation of the major practices and theories behind the Party''s diplomacy, with its main achievements in its 90 years of diplomacy highlighted. It delves into the views held by the Communist Party of China on the changing times, the international system, national interests, and developments in China''s diplomacy. Other topics covered at length include China''s traditional and non-traditional diplomatic practices as well as basic characteristics of the Party''s diplomacy. Few books have touched on the Communist Party of China''s diplomatic history in detail. China''s Diplomacy: Theory and Practice fills the gap by shedding insights on the Communist Party of China''s global strategies and diplomatic planning, contributing to the building an international relations theory with Chinese characteristics. Readers will gain a deeper understanding of China''s international relations from the forward-looking analyses on the Party''s core role in leading China''s diplomacy, and the theoretical explanations behind the practices.