How to Develop and Promote Successful Seminars and Workshops
How to Develop and Promote Successful Seminars and Workshops

Author: Howard L. Shenson

Publisher: Wiley

Published: 1990

Total Pages: 292

ISBN-13: 9780471527091

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A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense

How to Develop and Promote Successful Seminars and Workshops
How to Develop and Promote Successful Seminars and Workshops

Author: Howard L. Shenson

Publisher: Wiley

Published: 1990-09-18

Total Pages: 0

ISBN-13: 9780471527084

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A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense

Fostering Sustainable Behavior
Fostering Sustainable Behavior

Author: Doug McKenzie-Mohr

Publisher: New Society Publishers

Published: 2011-02-01

Total Pages: 184

ISBN-13: 1550924621

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The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Report of the Sub-Regional Workshop to Promote Sustainable Aquaculture Development in the Small Island Developing States of the Lesser Antilles
Report of the Sub-Regional Workshop to Promote Sustainable Aquaculture Development in the Small Island Developing States of the Lesser Antilles

Author: Alessandro Lovatelli

Publisher: Food & Agriculture Org.

Published: 2003

Total Pages: 136

ISBN-13: 9789251049938

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The subregional workshop was aimed at facilitating greater understanding of the issues involved in creating the required enabling environment for sustainable aquaculture development in the Lesser Antilles. Following the sharing of national experiences and the presentation of selected case studies on ongoing subregional aquaculture activities, the issues that have constrained past aquaculture development activities were discussed. The participants recognized the diversities in both the scale and success of past aquaculture activities in the subregion and identified the constraints to and opportunities for sustainable aquaculture development in the subregion.--Publisher's description.

Enhancing Employee Motivation Through Training and Development
Enhancing Employee Motivation Through Training and Development

Author: Mazurowski, Tricia

Publisher: IGI Global

Published: 2024-06-03

Total Pages: 326

ISBN-13:

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In the complex modern workplaces, the crucial synergy between organizational leadership and employee success is a major challenge. The literature resounds with the struggles of leaders seeking effective avenues to support training and development initiatives. The critical inquiry emerges: How can organizational leaders craft training programs aligned with adult learning theories and styles, fostering a culture of continuous improvement and, in turn, boosting employee motivation and performance? Enhancing Employee Motivation Through Training and Development is more than an exploration; it is a resounding solution to the challenges faced by professionals in the field. With meticulous precision, it equips readers with relevant theoretical frameworks and the latest empirical research findings. The core objective is to empower professionals to design and implement training and development programs that transcend conventional boundaries, shaping a new era of organizational effectiveness. Delve into the intricacies of employee motivation and satisfaction, navigating the web of adult learning theories and styles. Illuminate the path to training and development, mastering the art of change management for organizational growth. Decode the dynamics of organizational satisfaction, commitment, and leadership, exploring the impact of culture on development. Uncover best practices in training design, development, and delivery, and harness the power of organizational learning for sustained success.