This book provides a thought-provoking look at how to find, write and sell feature stories. The contributors--outstanding writers, editors, and teachers--offer advice and helpful tips on writing and stalking the feature story. David Finkel writes on the importance of being a reporter, Bob Ehlert on using description effectively, Mimi Sheraton on what it takes to be a good food writer, Kay Mille on the art of interviewing, Richard Cheverton on newspaper hiring practices, and Jim Molnar on travel writing. The volume also covers the ins and outs of doing freelance book reviews, movie criticisms, theater reviews, and fashion writing, and includes examples and targeted exercises to hone one's feature writing skills. ISBN 0-89879-470-6 : $18.95.
SIZE: 6 X 9, PAPER: Lightly Lined on White Paper, PAGES: 100 Pages (50 Sheets Front/Back), COVER: Soft Cover****************************************A bright & bold, fun & encouraging Professional notebook journal for Men & Women. Makes a wonderful gift for a graduate, sister, friend, cousin, teammate, boss, teacher, exercise partner, bridesmaid, daughter, son, aunt, mom, or anyone who could use a motivational, inspirational boost. Perfect for taking notes, jotting lists, doodling, brainstorming, prayer and meditation journaling, writing in asa diary, or giving as a gift. Not too thick & not too thin, so it's a great size to throw in your purse or bag!
Companion volume to our 6,000-word English-Haitian Dictionary. Contaings over 57,000 Haitian words and expressions. "There is no surer way to negate a people than to valify that which represnets their very essence: Their language. To defile the Haitian language is to defule the Haitian people."
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Pre-eminent historian David McCullough and noted artist Adam Van Doren unite for an excursion to the celebrated homes of fifteen American presidents, past and present.
Published in conjunction with the ground breaking exhibition WWII & NYC at the New-York Historical Society, this fascinating book captures the little-told but epic story of New York in the years 1939-1945, the war's impact on the metropolis, and the challenges New Yorkers faced in a city mobilised for war.
Central Park is "one of the greatest works of art in America" and it has inspired many of America's greatest painters. Among the major figures who have depicted the park's landscapes and activities are Bellows, Chase, Glackens, Hassam, Henri, Hopper, Prendergast, and Sloan, as well as living artists like Christo and Estes. Their work shows early views of the park in construction, its major landmarks, the evolving vistas of the cityscape, and the park's human element--scenes of crowds at play and people in solitary contemplation. Painting Central Park provides a rich and varied visual history of this urban oasis, reflecting much of the American social experience in the quintessential American park.
