Demystifying Marketing
Author: Patrick Forsyth
Publisher: IET
Published: 2007-10-30
Total Pages: 218
ISBN-13: 0863418066
DOWNLOAD EBOOKMarketing is a big topic. It is complex, vital - and yet too often misunderstood.
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Author: Patrick Forsyth
Publisher: IET
Published: 2007-10-30
Total Pages: 218
ISBN-13: 0863418066
DOWNLOAD EBOOKMarketing is a big topic. It is complex, vital - and yet too often misunderstood.
Author: Donna Anselmo
Publisher: McGraw Hill Professional
Published: 2010-08-06
Total Pages: 401
ISBN-13: 0071737189
DOWNLOAD EBOOKThe goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Author: David Lei
Publisher: Routledge
Published: 2014
Total Pages: 162
ISBN-13: 0415538661
DOWNLOAD EBOOKThis book offers mangers a comprehensive overview of the drivers of evolutionary advantage and practical insights on how to spot the emerging "inflection points", helping them to develop and maintain a strategic competitive advantage.
Author: Donna Dahl
Publisher:
Published: 2008
Total Pages: 149
ISBN-13: 9780978051211
DOWNLOAD EBOOKAuthor: Eric T. Peterson
Publisher: Bookrenter
Published: 2004
Total Pages: 256
ISBN-13: 9780974358420
DOWNLOAD EBOOKAuthor: Kimberly Janson
Publisher: Maven House Press
Published: 2015-01-13
Total Pages: 189
ISBN-13: 1938548310
DOWNLOAD EBOOKDemystifying Talent Management offers practical advice for all managers, HR professionals, senior leaders, and other employees on how to work together to build a talented and motivated workforce. The book addresses performance, development, coaching, feedback, compensation, and other elements of people management. Using simple, straightforward language, Kim Janson tells you how you can avoid confusion and conflicts when engaging in talent management. You'll learn: What performance is needed and expected: how to translate your company's strategy into individual performance; What it means to measure and track progress, simply and clearly; What you can and should do to help an individual's development; How to narrow your focus to improve a skill, knowledge, or experience; How to take both an individual's profile and the direction of the organization into account in career development and succession planning; How to make compensation (cash, public accolades, feedback, etc.) a true driver of results; How coaching and feedback are essential in bringing all the elements of talent management together. This book will guide you to a deeper understanding of the mechanics of talent management and development success so that all the stakeholders can come together in a win-win-win-win scenario.
Author: Sarah Santacroce
Publisher:
Published: 2021-01-27
Total Pages: 278
ISBN-13:
DOWNLOAD EBOOKMarketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
Author: Prashant Natarajan
Publisher: CRC Press
Published: 2021-12-30
Total Pages: 465
ISBN-13: 1351032925
DOWNLOAD EBOOKArtificial intelligence (AI) in its various forms –– machine learning, chatbots, robots, agents, etc. –– is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today’s people, processes, and products. There is still considerable mystery, hype, and fear about AI in today’s world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don’t consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow’s AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow’s enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction.
Author: Nancy Dowd
Publisher: American Library Association
Published: 2010
Total Pages: 153
ISBN-13: 0838910009
DOWNLOAD EBOOKFilled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Author: Bruce C. Greenwald
Publisher: Penguin
Published: 2005-08-18
Total Pages: 651
ISBN-13: 1101218436
DOWNLOAD EBOOKBruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?