Demystifying Business with Cookies and Elephants
Demystifying Business with Cookies and Elephants

Author: Gordon Ettie

Publisher: Frederick Fell Publishers

Published: 2005

Total Pages: 132

ISBN-13: 9780883911372

DOWNLOAD EBOOK

This book describes the total system of any business or organization in a simplified, readable way. It starts with people- what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers-product, markets and regions, along with the needed internal functions-sales/marketing, operations, technology and finance/administration. Finally, the book lays out the financial measurements required for a financial reporting structure and ways to raise capital, all in understandable terms. Stories and analogies between a fictional cookie business and the adage about putting all the parts of an elephant (business) together are utilized throughout the book to illustrate key points.

Demystifying Sustainability
Demystifying Sustainability

Author: Haydn Washington

Publisher: Routledge

Published: 2015-02-11

Total Pages: 243

ISBN-13: 1317606698

DOWNLOAD EBOOK

What is sustainability? Much has been said about the terms ‘sustainability’ and ‘sustainable development’ over the last few decades, but they have become buried under academic jargon. This book is one of the first that aims to demystify sustainability so that the layperson can understand the key issues, questions and values involved. Accessible and engaging, the book examines the ‘old’ sustainability of the past and looks to the future, considering how economic, ecological and social sustainability should be defined if we are to solve the entwined environmental, economic and social crises. It considers if meaningful sustainability is the same as a ‘sustainable development’ based on endless growth, examining the difficult but central issues of overpopulation and overconsumption that drive unsustainability. The book also explores the central role played by society’s worldview and ethics, along with humanity’s most dangerous characteristic – denial. Finally, it looks to the future, discussing the ‘appropriate’ technology needed for sustainability, and suggesting nine key solutions. This book provides a much-needed comprehensive discussion of what sustainability means for students, policy makers and all those interested in a sustainable future.

Demystifying the Chinese Economy
Demystifying the Chinese Economy

Author: Justin Yifu Lin

Publisher: Cambridge University Press

Published: 2012

Total Pages: 331

ISBN-13: 0521191807

DOWNLOAD EBOOK

An insightful account of the remarkable transition of the Chinese economy from impoverished backwater to economic powerhouse.

Competition Demystified
Competition Demystified

Author: Bruce C. Greenwald

Publisher: Penguin

Published: 2005-08-18

Total Pages: 651

ISBN-13: 1101218436

DOWNLOAD EBOOK

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

ABM Is B2B
ABM Is B2B

Author: Sangram Vajre

Publisher: IdeaPress Publishing

Published: 2019-09-03

Total Pages: 179

ISBN-13: 9781940858951

DOWNLOAD EBOOK

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

On My Own Two Feet
On My Own Two Feet

Author: Manisha Thakor

Publisher: Simon and Schuster

Published: 2013-11-29

Total Pages: 208

ISBN-13: 1440570841

DOWNLOAD EBOOK

A personal finance guide for women explains the basic principles of money management, including how much of one's income to save, understanding credit scores, how to create a budget, and investing wisely.

As Always, Julia
As Always, Julia

Author: Joan Reardon

Publisher: Houghton Mifflin Harcourt

Published: 2010-12-01

Total Pages: 432

ISBN-13: 0547504837

DOWNLOAD EBOOK

With her outsize personality, Julia Child is known around the world by her first name alone. But despite that familiarity, how much do we really know of the inner Julia? Now more than 200 letters exchanged between Julia and Avis DeVoto, her friend and unofficial literary agent memorably introduced in the hit movie Julie & Julia, open the window on Julia’s deepest thoughts and feelings. This riveting correspondence, in print for the first time, chronicles the blossoming of a unique and lifelong friendship between the two women and the turbulent process of Julia’s creation of Mastering the Art of French Cooking, one of the most influential cookbooks ever written. Frank, bawdy, funny, exuberant, and occasionally agonized, these letters show Julia, first as a new bride in Paris, then becoming increasingly worldly and adventuresome as she follows her diplomat husband in his postings to Nice, Germany, and Norway. With commentary by the noted food historian Joan Reardon, and covering topics as diverse as the lack of good wine in the United States, McCarthyism, and sexual mores, these astonishing letters show America on the verge of political, social, and gastronomic transformation.

Fanatical Prospecting
Fanatical Prospecting

Author: Jeb Blount

Publisher: John Wiley & Sons

Published: 2015-09-29

Total Pages: 311

ISBN-13: 1119144760

DOWNLOAD EBOOK

Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

Get Financially Naked
Get Financially Naked

Author: Manisha Thakor

Publisher: Adams Media

Published: 2009-12-18

Total Pages: 0

ISBN-13: 9781440502019

DOWNLOAD EBOOK

You may think that marital bliss means money doesn't matter, but in today's troubled economic times, that's simply false hope. And with layoffs galore and debt mounting, financial stress is through the roof. Think keeping afloat and affectionate is impossible? Think again. This inspiring, action-oriented guide helps young women in committed relationships understand and manage their money matters. Complete with charts, graphs, case studies, and tip-based advice, this succinct, straightforward guide speaks to worried women in the same way that made On My Own Two Feet a mega-success. Accessible and easy to follow, the three-part process presented in this book teaches you how to: Accurately interpret your current financial condition Become truly involved in the costs of the couple Move forward using the "three powers steps to financial success" This expert author team is here to help once more. Clearing up confusion, stating the truth, developing a plan—and now, helping create a happy home.