Consumer Behavior Theories

Consumer Behavior Theories

Author: Rajagopal

Publisher: Business Expert Press

Published: 2018-02-25

Total Pages: 183

ISBN-13: 1947441159

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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.


Introducing Marketing

Introducing Marketing

Author: John Burnett

Publisher: State University of New York Oer Services

Published: 2018-07-11

Total Pages: 294

ISBN-13: 9781641760119

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"Integrated Marketing" boxes illustrate how companies apply principles.