Marketing Metaphoria
Marketing Metaphoria

Author: Gerald Zaltman

Publisher: Harvard Business Press

Published: 2008

Total Pages: 273

ISBN-13: 1422121151

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"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.

Deep Marketing
Deep Marketing

Author: Eliyah Oren

Publisher: Academia Pundarika

Published: 2024-09-03

Total Pages: 392

ISBN-13:

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Unveiling the Arcane Secrets of the Mind: A Revolutionary Marketing Odyssey Are you ready to embark on a journey that will forever alter your perception of reality? Prepare to have your consciousness expanded and your synapses set ablaze with the groundbreaking opus, "Deep Marketing: The Advertising Revolution of Neuroscience, Fasciology, and NLP." In this mesmerizing tome, the veil between science and sorcery is lifted, revealing the pulsating, electric landscape of the human psyche. What arcane knowledge lies dormant in the folds of your cerebral cortex? What hidden levers of influence have remained concealed from marketers for millennia? The answers, dear reader, are both terrifying and sublime. With each turn of the page, you'll find yourself descending deeper into a world where thoughts become tangible, where desires can be sculpted like clay, and where the very essence of human connection is distilled into its purest form. Can you feel the tendrils of curiosity already wrapping themselves around your mind? Prepare to witness: The earth-shattering fusion of cutting-edge neuroscience and ancient wisdom Mind-bending techniques that blur the lines between persuasion and inception The secret language of the subconscious, finally decoded and laid bare But beware! This is not a book for the faint of heart or weak of will. As you delve into its pages, you may find yourself questioning everything you thought you knew about human nature. Are we truly the masters of our own desires? Or are we merely vessels, waiting to be filled with the intoxicating elixir of expertly crafted messaging? The power contained within these pages is both a gift and a burden. Will you use it to revolutionize industries and transform lives? Or will you be consumed by the awesome potential of your newfound knowledge? Only one thing is certain: once you've tasted the forbidden fruit of "Deep Marketing," there's no going back. The world will never look the same again. Are you brave enough to take the plunge? Are you worthy of the secrets that await? There's only one way to find out... Embrace the revolution. Unleash the power. Discover "Deep Marketing" – and awaken the slumbering giant of human potential.

Deep Secret
Deep Secret

Author: Diana Wynne Jones

Publisher: Macmillan

Published: 1999

Total Pages: 385

ISBN-13: 0312868596

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A fast and witty new fantasy novel about the magician in charge of Earth, who maintains the balance between positive and negative magic for the good of all.

The 1-Page Marketing Plan
The 1-Page Marketing Plan

Author: Allan Dib

Publisher: Page Two

Published: 2021-01-25

Total Pages: 0

ISBN-13: 1989603688

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WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Get Rich in the Deep End
Get Rich in the Deep End

Author: Aaron Wrixon

Publisher: Independently Published

Published: 2020-10-06

Total Pages: 257

ISBN-13:

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Commit to your niche, own your market, and audaciously scale your agency.

Cathedral (Cradle of Darkness Book Two)
Cathedral (Cradle of Darkness Book Two)

Author: Addison Cain

Publisher: Addison Cain

Published: 2019-11-18

Total Pages: 188

ISBN-13:

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“Addison Cain's writing blows me away each time!” NYT Bestselling author Anna Zaires My love for her is forbidden. When the princess was placed in my care, the devil ordered that I never show his daughter mercy, affection, or a gentle hand. To keep her safe from the denizens of our dark king’s Cathedral, Jade’s life as my ward has been pitiless. She despises me. Yet I am utterly, irrevocably in love. Infamous for my coldness, unquestioned in my fealty, the devil forgets that there are older, more terrible monsters in the dark—and I have sold my soul to the most ancient of evil so that Jade might one day be mine. CATHERDRAL is a standalone novel in the Cradle of Darkness series culminating in an HEA. The horror prequel, Catacombs, will enrich the experience of this book but is not necessary. Keywords: Vampire, capture fantasy, vampire romance, possessive alpha male dark romance, Dark romance, psychological romance, gothic romance, paranormal romance, dystopian, dystopian romance, complete power exchange, seductive romance, Alpha Hero, Antihero, antihero romance, antihero dark romance, Suffering Heroine, Obsessive Hero, abduction to love, Abuse of Power, beauty and the beast, blackmail, passionate lovers, tortured heroine, tragic past, unrequited love, sexually romantic books, series, romantic suspense, collections, anthologies, jealous possessive romance, forbidden romance, hunted female, angsty alpha romance, horror romance, romantic suspense, thriller, #freepearl, standalone, guaranteed HEA

Free Marketing
Free Marketing

Author: Jim Cockrum

Publisher: John Wiley & Sons

Published: 2011-09-27

Total Pages: 358

ISBN-13: 1118034716

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Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Guerrilla Marketing
Guerrilla Marketing

Author: Alexander L. Fattal

Publisher: University of Chicago Press

Published: 2018-12-10

Total Pages: 325

ISBN-13: 022659064X

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Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.