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Author: Marc Braunstein
Publisher: Prima Lifestyles
Published: 2000
Total Pages: 0
ISBN-13: 9780761525325
DOWNLOAD EBOOKTwo foremost branding experts reveal the secrets to establishing a formidable Web presence. Using examples of companies both large and small that are profiting from the Internet today, they provide steps every business must take to develop a brand strategy that not only surmounts the challenges of e-commerce but fulfills the needs of customers.
Author: Eleonora Pantano
Publisher: Routledge
Published: 2004-08-26
Total Pages: 314
ISBN-13: 1134385889
DOWNLOAD EBOOKMost experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Author: Saul Carliner
Publisher: John Benjamins Publishing
Published: 2006-01-01
Total Pages: 265
ISBN-13: 9027232075
DOWNLOAD EBOOKOutcomes of the Information Design Conference, held in Jan. 2004 at the University of Tilburg.
Author: Kenneth M. Cosgrove
Publisher: Peter Lang
Published: 2007
Total Pages: 380
ISBN-13: 9780820474656
DOWNLOAD EBOOKThis book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
Author: Ted Hart
Publisher: John Wiley & Sons
Published: 2005-03-25
Total Pages: 361
ISBN-13: 0471716197
DOWNLOAD EBOOKNonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Author: Thomas R. Duncan
Publisher:
Published: 2002
Total Pages: 824
ISBN-13:
DOWNLOAD EBOOKThis is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
Author: Deborah Kania
Publisher: McGraw-Hill Companies
Published: 2001
Total Pages: 312
ISBN-13:
DOWNLOAD EBOOKKania explores the basics of online brand marketing and shows how to plan and execute a successful online branding strategy. This will develop a "next generation media mix" to leverage both online and offline marketing media in promoting a brand. 25 illustrations.
Author: Clay Andres
Publisher:
Published: 2002
Total Pages: 206
ISBN-13: 9781616735845
DOWNLOAD EBOOKAuthor: Brian Sheehan
Publisher: AVA Publishing
Published: 2010-11-25
Total Pages: 187
ISBN-13: 2940411336
DOWNLOAD EBOOKExplains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who developed innovative ideas that changed the field.
Author:
Publisher: John Wiley & Sons
Published: 2019-03-19
Total Pages: 348
ISBN-13: 1119533295
DOWNLOAD EBOOKWorld-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
