Deconstructing Public Relations
Deconstructing Public Relations

Author: Thomas J. Mickey

Publisher: Routledge

Published: 2003-01-30

Total Pages: 242

ISBN-13: 1135652201

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This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge. Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.

Media Smackdown
Media Smackdown

Author: Abraham Aamidor

Publisher: Peter Lang Incorporated, International Academic Publishers

Published: 2013

Total Pages: 0

ISBN-13: 9781433120947

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Journalism is in crisis. The rise of the internet through social media and citizen journalism and the financial crisis of 2008 have taken their toll. Thousands of reporters and editors have been laid off; nightly news on the major networks is losing close to one million viewers a year; newspapers have seen declining ad revenues and circulation figures cut in half; and the old business model for newspapers based on advertising and subscriptions appears to be collapsing. Filling the void is commentary, punditry, and even bigotry. It may have an audience, but it's not journalism in the professional sense: a commitment to objectivity and a separation of news and opinion. At this important juncture in the evolution of journalism, Media Smackdown takes a close look at the history of the news media in America in order to address the historical, legal, economic, theoretical, and political issues that affect the practice as well as the changing face and future of journalism.

Building the Fourth Estate
Building the Fourth Estate

Author: Chappell Lawson

Publisher: Univ of California Press

Published: 2002-08-05

Total Pages: 302

ISBN-13: 0520231716

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Building the Fourth Estate reveals the crucial part played by the Mexican media in the country's remarkable recent political transformation. Based on an in-depth examination of Mexico's print and broadcast media over the last twenty-five years, Chappell Lawson traces the role of the media in that country's move toward democracy, demonstrating the reciprocal relationship between changes in the press and changes in the political system. In addition to illuminating the nature of political change in Mexico, Lawson's findings have broad implications for understanding the role of the mass media in democratization around the world. -- from back cover.

Sociodrama
Sociodrama

Author: Thomas J. Mickey

Publisher:

Published: 1995

Total Pages: 144

ISBN-13:

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In this unique book, Thomas Mickey looks at public relations from a humanistic definition that is focused on understanding publics rather than controlling them or predicting their behavior. Most public relations books assume several theories, which are more positivist in their approach, because they view public relations as a science. Sociodrama moves beyond that assumption to take public relations as a form of interaction. In this application of the theory of Sociodrama to public relations, Mickey describes Sociodrama's focus on language as the way to constitute the organization rather than as a tool to get something done. The author explains how the theory of Sociodrama proposes elements and levels of a drama present in our language. His study makes use of 2 qualitative research methodologies: focus groups and Q sorting, with a whole chapter of the book devoted to case studies. Mickey's study allows students to obtain a different view of public relations and makes the reader aware of the drama in the language of the organizations and the language of the public. The practitioner can use the knowledge gained from this book to interact in a way which builds a relationship with the publics, talking with them, and not to them.

The Routledge Handbook of Critical Public Relations
The Routledge Handbook of Critical Public Relations

Author: Jacquie L'Etang

Publisher: Routledge

Published: 2015-08-11

Total Pages: 590

ISBN-13: 1317918851

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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Deconstructing Wikileaks
Deconstructing Wikileaks

Author: Daniel Estulin

Publisher: Trine Day

Published: 2012-09-01

Total Pages: 231

ISBN-13: 1937584127

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Depending on the source, Julian Assange, the editor in chief of WikiLeaks, is regarded as either a genius or terrorist, and this exploration of the man and the organization seeks to find the truth. Delving into the heart of the business of keeping and leaking secrets, this work shows how the enterprise of WikiLeaks and Assange is shrouded in mystery, but nonetheless, seeks to expose Assange as an intelligence asset tasked with sustaining the global status quo. Through careful analysis, interviews, and scrutiny of the organization as a whole, this inquiry gets to the bottom of the intriguing and mesmerizing story behind WikiLeaks.

Deconstructing Tyrone
Deconstructing Tyrone

Author: Natalie Hopkinson

Publisher: Cleis Press

Published: 2006

Total Pages: 266

ISBN-13: 1573442577

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A portrait of today's African-American male evaluates both archetypes and stereotypes, exploring black masculinity as it is represented by a range of personalities, from professionals and hip-hop figures to family men and criminals. Original.

Public Relations
Public Relations

Author: Jacquie L′Etang

Publisher: SAGE

Published: 2007-11-21

Total Pages: 306

ISBN-13: 1446234878

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"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

Reconfiguring Public Relations
Reconfiguring Public Relations

Author: David McKie

Publisher: Routledge

Published: 2007-05-24

Total Pages: 195

ISBN-13: 1134161115

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This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Encyclopedia of Public Relations
Encyclopedia of Public Relations

Author: Robert L. Heath

Publisher: SAGE Publications

Published: 2013-08-20

Total Pages: 1138

ISBN-13: 1452276226

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When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.