Public Health, Governance, Green Environment and Economy
Public Health, Governance, Green Environment and Economy

Author: Suleman Sarwar

Publisher: Frontiers Media SA

Published: 2024-11-07

Total Pages: 559

ISBN-13: 2832556892

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Sustainable economic growth is important due to its implications for the ecosystem, natural resources, and human development. Public health is also a key factor in developing a sustainable economy, and it is a national asset because of its impact on labor supply and productivity. Health conditions depend on various factors, such as environmental hazards, availability of public facilities, economic conditions, pandemics etc. Green energy has an association with health, as it guarantees a clean environment. Such measures are necessary to improve the public’s mental and physical health, leading to sustainable economic growth. Hence, green energy, governance, and health are the potential avenues to enhance public health, promoting sustainable economic growth.

Multisensory Packaging
Multisensory Packaging

Author: Carlos Velasco

Publisher: Springer

Published: 2018-11-28

Total Pages: 381

ISBN-13: 3319949772

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This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)

Author: Mohd Fauzi bin Sedon M. Dom

Publisher: Springer Nature

Published: 2023-03-02

Total Pages: 644

ISBN-13: 2384760181

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This is an open access book. Culture is the spiritual activity and product of human society relative to economy and politics. The traditional concept of human beings believes that culture is a social phenomenon, a product created by human beings for a long time, and at the same time a historical phenomenon, which is the accumulation of human society and history. The technical, economical and cultural nature of art design determines that only with high social and economic development can art and culture flourish. Art design is the product of the combination of art and technology. Art design is also a kind of productivity, which promotes the development of social economy. As a driving factor for social and economic development, design art will also better serve the social economy with its own more perfect operating system. The 2nd International Conference on Culture, Design and Social Development (CDSD 2022) was held in Nanjing from December 2 to 4, 2022. The purpose of the conference is to provide an international platform for experts, scholars, engineers and technicians, and technical R&D personnel engaged in related fields such as "culture", "design" and "social development", to share scientific research results, broaden research ideas, collide with new ideas, and strengthen academic research, and to explore the key challenges and research directions faced by the development of this field, and promote the industrialization cooperation of academic achievements. Experts, scholars, business people and other relevant personnel from universities and research institutions at home and abroad are cordially invited to attend and exchange.

Visual Marketing
Visual Marketing

Author: Michel Wedel

Publisher: Psychology Press

Published: 2007-09-19

Total Pages: 269

ISBN-13: 1136676481

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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

The Science and Art of Branding
The Science and Art of Branding

Author: Giep Franzen

Publisher: Routledge

Published: 2015-02-12

Total Pages: 588

ISBN-13: 1317454677

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This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

The Cambridge Handbook of Consumer Psychology
The Cambridge Handbook of Consumer Psychology

Author: Cait Lamberton

Publisher: Cambridge University Press

Published: 2023-04-06

Total Pages: 873

ISBN-13: 1009243942

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In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Consumer Behaviour and Advertising Management
Consumer Behaviour and Advertising Management

Author: Matin A. Khan

Publisher: New Age International

Published: 2007-12

Total Pages: 12

ISBN-13: 812241947X

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About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also exp.

Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Decoded
Decoded

Author: Phil Barden

Publisher: John Wiley & Sons

Published: 2013-03-04

Total Pages: 291

ISBN-13: 1118345606

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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout