De Negocio digital a Start Up, guía para emprendedores.
De Negocio digital a Start Up, guía para emprendedores.

Author: Marshall Austin

Publisher: Azul Oceano

Published: 2023-04-19

Total Pages: 117

ISBN-13:

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Descubre cómo los líderes de élite conciben y ejecutan estrategias que impulsan a las empresas digitales de más rápido crecimiento del mundo. ¿Qué tienen en común las mentes de negocios como Amazon, Facebook, Google y Netflix? Son negocios digitales cuyos CEOs han construido desde la idea misma hasta la empresa de más de 10.000 millones de dólares en ingresos, y las han mantenido creciendo a una tasa anual de al menos el 20%. Y nosotros podemos aprender de su éxito: ¿Cómo lo hicieron? ¿Cómo decidieron qué problema resolver? ¿Cómo crearon un producto que los clientes estén ansiosos por comprar? ¿Cómo construyen sus equipos para capitalizar el crecimiento? ¿Cómo recaudaron capital? ¿Cómo ganaron cuota de mercado y lograron sostener el crecimiento? En este libro aprenderás de estos maestros; * cómo elegir estrategias digitales con mayor potencial; * utilizar prototipos para que tu producto coincida con el "dolor no aliviado del cliente"; * identificar, atraer y motivar el talento que su empresa necesita para crecer; * recaudar capital manteniendo el control del futuro de su empresa; * ganar cuota de mercado al ofrecer a los clientes un salto de valor cuántico; * construir trayectorias de crecimiento disciplinadas. Este curso te inspirará con estudios de casos detallados de cómo el CEO de Amazon, construyó su negocio más rentable vendiendo a las empresas el acceso a la infraestructura informática que impulsa su negocio de comercio electrónico; cómo Facebook aumentó 37 veces su inversión desde el 2012; cómo el CEO de Netflix, borró Blockbuster y en 2007 se transformó para brindar servicio con streaming en línea cuando Apple lanzó el iPhone. "De Negocio digital a Startup" es un recurso valioso para cualquiera que triunfar con su negocio digital, ya que ofrece orientación paso a paso, ejemplos de la vida real e inspiración para ayudar a los lectores a desbloquear todo su potencial y prosperar en el nuevo panorama digital. Con consejos prácticos, estrategias procesables e historias identificables, este libro es una hoja de ruta indispensable para todo emprendedor que busca un éxito sin precedentes.

Testing Business Ideas
Testing Business Ideas

Author: David J. Bland

Publisher: John Wiley & Sons

Published: 2019-11-06

Total Pages: 375

ISBN-13: 1119551412

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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

The Startup Playbook
The Startup Playbook

Author: David Kidder

Publisher: Chronicle Books

Published: 2012

Total Pages: 289

ISBN-13: 1452105049

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" ... [The author] shares the inspiring experiences, lessons, and words to the wise from more than forty founders, along with his own playbook for startup success"--Page 4 of cover.

Scaling Lean
Scaling Lean

Author: Ash Maurya

Publisher: Penguin

Published: 2016

Total Pages: 305

ISBN-13: 1101980524

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"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.

Manual del Emprendedor para el crecimiento de Startups
Manual del Emprendedor para el crecimiento de Startups

Author: Marshall Austin

Publisher:

Published:

Total Pages: 285

ISBN-13:

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Desde la gestión efectiva hasta la planificación estratégica, cada página de este libro está diseñada para equiparte con las habilidades y el conocimiento necesarios para superar los desafíos del mundo empresarial. Aprende cómo mantener el enfoque mientras impulsas la innovación, gestionar empleados de manera efectiva y encontrar el socio comercial adecuado para maximizar el potencial de tu empresa. Además, explora métodos prácticos de financiamiento y estrategias para prevenir el agotamiento y el aburrimiento en tu trayectoria empresarial. Este libro es una lectura imprescindible para cualquier emprendedor que busque no solo sobrevivir, sino prosperar en el competitivo mundo de las startups. Equipado con consejos probados y estrategias efectivas, "Manual del Emprendedor para el Crecimiento de Startups" te prepara para convertir tus sueños empresariales en realidad. ¡Empieza hoy mismo y haz que tu startup alcance nuevas alturas!

Get Funded!: The Startup Entrepreneur’s Guide to Seriously Successful Fundraising
Get Funded!: The Startup Entrepreneur’s Guide to Seriously Successful Fundraising

Author: John Biggs

Publisher: McGraw Hill Professional

Published: 2020-09-08

Total Pages: 256

ISBN-13: 1260459071

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From a TechCrunch founder and award-winning strategist comes the most comprehensive guide to the newest fundraising options for today’s entrepreneurs. Fundraising for startups has changed dramatically in the past decade. There was a time when VCs were rock stars and a founder with a big idea and a little drive could raise a few hundred thousand dollars to build a business. But those days are gone. In the aftermath of the Great Recession and a massive drop in tech investments, it’s become harder and harder for founders to raise money. The good news? Today’s entrepreneurs have more options than ever before—with greater opportunities to get the ball rolling, get investors excited, and Get Funded! A comprehensive, cutting-edge guide from tech journalist and entrepreneur John Biggs and communication strategist Eric Villines, Get Funded! will enable you to: Create a solid business plan and a powerful story that investors respond to Explore a wide range of funding options—and find the ones that are right for you Understand valuation and dilution Plan, prepare, and deliver the perfect pitch Raise money through grants, micro-loans, micro-donations, and crowdfunding Take advantage of the latest online resources and financial tools Filled with step-by-step strategies, ready-to-use resources, and on-the-ground insights, this is a must-read for every entrepreneur. Even if you’ve started a business before, you’ll discover a whole new funding landscape with exciting tech-driven models―including crowdfunding platforms like GoFundMe and Patreon, cryptocurrencies like Bitcoin, IEOs (Initial Exchange Offerings), micro-loans, and micro-donations―as well as more traditional, tried-and-true methods. Beyond a road map to the current world of funding, Get Funded! provides proven strategies for pitching, marketing, bootstrapping, and more. It’s a complete 360-degree tool with easy-to-follow worksheets and online resources that will help you build a sustainable funding strategy that’s right for your business—and crucial to your success. Whether you’re starting a food truck or a biotech startup, Get Funded! has got you covered.

Bold
Bold

Author: Peter H. Diamandis

Publisher: Simon and Schuster

Published: 2016-02-23

Total Pages: 336

ISBN-13: 1476709580

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Bold is a radical how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions. A follow-up to the authors' Abundance (2012).

Viva the Entrepreneur
Viva the Entrepreneur

Author: Brian Requarth

Publisher: Lioncrest Publishing

Published: 2021-02-02

Total Pages: 256

ISBN-13: 9781544508627

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The entrepreneurial journey is lonely-especially if you're looking to start a business in Latin America, where opportunities are ripe but resources are scarce. Brian Requarth is well acquainted with the challenges unique to this part of the world, having grown Viva Real from two people to over 500 employees, and tens of millions in dollars of revenue. Now, Brian wants to help demystify the obstacles you'll face, teach what you won't learn in business school, and offer you inspiration and encouragement on your journey.  Viva the Entrepreneur shares the lessons Brian learned while building his company. He shows how to manage your own psychology and your operations, be it working with co-founders, building a culture, or managing a board of directors. Brian also reveals the secrets of scaling a business and best practices for raising venture capital in Latin America. You will develop an understanding of the most critical parts of an investor term sheet, and gain perspective into the inner workings of the venture capital game.

Growth Hacker Marketing
Growth Hacker Marketing

Author: Ryan Holiday

Publisher: Penguin

Published: 2014-09-30

Total Pages: 177

ISBN-13: 069817691X

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A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Numbers for Successful Business
Numbers for Successful Business

Author: Grigori Grabovoi

Publisher: Independently Published

Published: 2022-04-12

Total Pages: 0

ISBN-13:

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NUMBERS FOR SUCCESSFUL BUSINESS This book is a total compilation of numerical sequences for commercial use, and one tax numbers section, . Numerical series implement the solution of the problem of the best, optimal, more efficient use of limited, often rare, resources of economic activity and the management of this process to achieve the goal of maximum satisfaction of the growing and unlimited needs of man and society with eternal development. The numbers for successful business given in this book can be applied to control the economy. The economy is considered as all kinds of activities of people, human society as a whole, which allow people and society to supply themselves with material resources for life. At the same time, the economy of eternal development is aimed primarily at the reproduction of resources that are not renewable by natural means and are necessary for eternal development. Then the economy of eternal development determines the need to obtain funds for the sphere of life restored and created by natural, social, technologic methods. Man is the basis for the implementation of such an economy. Since the ideas and practical actions of people aimed at eternal development create the economic structure of a society of eternal development.