The Elements of Big Data Value
The Elements of Big Data Value

Author: Edward Curry

Publisher: Springer Nature

Published: 2021-08-01

Total Pages: 399

ISBN-13: 3030681769

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This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. It provides insights into the key elements for research and innovation, technical architectures, business models, skills, and best practices to support the creation of data-driven solutions and organizations. The book is a compilation of selected high-quality chapters covering best practices, technologies, experiences, and practical recommendations on research and innovation for big data. The contributions are grouped into four parts: · Part I: Ecosystem Elements of Big Data Value focuses on establishing the big data value ecosystem using a holistic approach to make it attractive and valuable to all stakeholders. · Part II: Research and Innovation Elements of Big Data Value details the key technical and capability challenges to be addressed for delivering big data value. · Part III: Business, Policy, and Societal Elements of Big Data Value investigates the need to make more efficient use of big data and understanding that data is an asset that has significant potential for the economy and society. · Part IV: Emerging Elements of Big Data Value explores the critical elements to maximizing the future potential of big data value. Overall, readers are provided with insights which can support them in creating data-driven solutions, organizations, and productive data ecosystems. The material represents the results of a collective effort undertaken by the European data community as part of the Big Data Value Public-Private Partnership (PPP) between the European Commission and the Big Data Value Association (BDVA) to boost data-driven digital transformation.

Creating Value with Big Data Analytics
Creating Value with Big Data Analytics

Author: Peter C. Verhoef

Publisher: Routledge

Published: 2016-01-08

Total Pages: 339

ISBN-13: 1317561929

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Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Creating Value with Data Analytics in Marketing
Creating Value with Data Analytics in Marketing

Author: Peter C. Verhoef

Publisher: Routledge

Published: 2021-11-07

Total Pages: 337

ISBN-13: 1000465462

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The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Rembrandts in the Attic
Rembrandts in the Attic

Author: Kevin G. Rivette

Publisher: Harvard Business Press

Published: 2000

Total Pages: 248

ISBN-13: 9780875848990

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This text discusses Intellectual Property managment in business terms. It shows how to utilise intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. The book offers tools and techniques to help companies utlise their intellectual property and provides a view of trends and historical practices.

Data to Value
Data to Value

Author: K. H. Ken Lee

Publisher:

Published: 2021-08

Total Pages:

ISBN-13: 9781737449713

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Our healthcare system is in serious trouble and it affects you, me, our families, and everyone else. Millions of individuals are suffering from poor quality care and unpayable medical debt. We have to do something now. If you work in the healthcare industry, this is a handbook to turn ideas into action and build a more impactful career. Otherwise, this book will open your eyes to the inner workings of the system.You can use this book to:?Understand key stakeholders and imperatives in high value care?Identify levers that can accelerate improvements in quality and cost management?Build a strong foundation in healthcare data and analytics techniques?Develop a holistic perspective and strategy for patient-centered care?Apply robust project management and leadership principlesMastering these concepts will supercharge your ability to challenge and improve the status quo. Together, we will transform the healthcare system from its core.

New Horizons for a Data-Driven Economy
New Horizons for a Data-Driven Economy

Author: José María Cavanillas

Publisher: Springer

Published: 2016-04-04

Total Pages: 312

ISBN-13: 3319215698

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In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.

Data Leadership
Data Leadership

Author: Anthony J. Algmin

Publisher:

Published: 2020-10-14

Total Pages:

ISBN-13: 9780578542706

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Data has never been more important to your success than it is today, yet you are surrounded with data you can't trust, and the overwhelming burden of fixing it. Everyone deserves data that helps-not hurts-their organization.

Big Data for Managers
Big Data for Managers

Author: Atal Malviya

Publisher: Routledge

Published: 2018-12-07

Total Pages: 198

ISBN-13: 0429952600

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In today’s fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data. The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance. The authors provide multiple case studies on global industries and business units, chapter summaries and discussion questions for the reader to consider and explore. Big Data for Managers also presents small cases and challenges for the reader to work on – making this a thorough and practical guide for students and managers.

Big Data Marketing
Big Data Marketing

Author: Lisa Arthur

Publisher: John Wiley & Sons

Published: 2013-10-07

Total Pages: 212

ISBN-13: 1118733894

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Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

Data Alchemy
Data Alchemy

Author: Tirath Virdee

Publisher: Lid Publishing

Published: 2022

Total Pages: 0

ISBN-13: 9781912555833

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This book addresses issues from defining and sizing projects to continuous development, continuous integration and continuous deployment. --