Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive index. 28 cm. Free of charge in digital format on Google Books.
Just Another Square Dance Caller is more than a biography filled with the remembrances and stories of a 90-year-old man with 64 years' experience in the world of square dance. It's a unique and colorful retelling of the life and times of Marshall "Flip" Flippo; a legend in the world of square dance callers. Flippo was a Navy veteran, father, husband, and proud Texan who lived a life of passion and zest until his passing in 2018. With chapter titles like Three More Ships & Baseball, Burma Shave Jingles, North and Then East, South, & Home for Christmas, Four Special "Once Mores," and Callers Flippo Called With & Slept With, this biography will give readers an entertaining look at the long life and career of a man who claimed to have acquired his first big career break in a chicken coop. Flippo may have been considered a Renaissance man by many, but those who knew him best recognized him as a humble man who insisted that he was lucky and oftentimes "at the right place at the right time." He also maintained until his passing that he was "just another square dance caller" who had been blessed with the opportunity to turn his passion into a career. Just Another Square Dance Caller is truly a legacy to his body of work, humor, wisdom, and love of life.
Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications
This international collection of essays forms a vibrant picture of the scope and diversity of contemporary queer performance. Ranging across cabaret, performance art, the performativity of film, drag and script-based theatre it unravels the dynamic relationship performance has with queerness as it is presented in local and transnational contexts.
"A massive achievement. . . . Toepfer respects the body, wants to understand movement as the primary medium of ideas, and gives women the central role they actually played in this aesthetic and intellectual discourse."Marcia B. Siegel, author of The Shapes of Change"
From the author of the New York Times bestseller that defined nature-deficit disorder and launched the international children-and-nature movement, Vitamin N (for “nature”) is a complete prescription for connecting with the power and joy of the natural world right now, with 500 activities for children and adults Dozens of inspiring and thought-provoking essays Scores of informational websites Down-to-earth advice In his landmark work Last Child in the Woods, Richard Louv was the first to bring widespread attention to the alienation of children from the natural world, coining the term nature-deficit disorder and outlining the benefits of a strong nature connection--from boosting mental acuity and creativity to reducing obesity and depression, from promoting health and wellness to simply having fun. That book “rivaled Rachel Carson’s Silent Spring” (the Cincinnati Enquirer), was “an absolute must-read for parents” (the Boston Globe), and “an inch-thick caution against raising the fully automated child” (the New York Times). His follow-up book, The Nature Principle, addressed the needs of adults and outlined a “new nature movement and its potential to improve the lives of all people no matter where they live” (McClatchy Newspapers).Vitamin N is a one-of-a-kind, comprehensive, and practical guidebook for the whole family and the wider community, including tips not only for parents eager to share nature with their kids but also for those seeking nature-smart schools, medical professionals, and even careers. It is a dose of pure inspiration, reminding us that looking up at the stars or taking a walk in the woods is as exhilarating as it is essential, at any age.
When we think of transformation, we automatically think of metamorphosis or change. One of the first metamorphoses we discover as a child is the universally quoted change of the caterpillar into the butterfly. The positive symbolism of this transformation is liberally applied to illustrate the change from "ugly duckling" to "elegant swan" in all fields. This symbolism readily transfers to just about any change for the better. The guidance of individuals who have experienced positive change with mentoring, have taken calculated risks, and enjoyed accomplishments in their field may be seen as role models. We also note that the transformations of the PremierExperts(r) in this book are not limited by "dollars and cents" measurement, but include body, mind and soul accomplishments. The transforming experiences discussed by the PremierExperts(r) in this book cover many subjects, including positive mindset changes, changes wrought by perseverance, passion, due diligence, restructuring, technology, systems, techniques, etc. In fact, they cover positive changes that cut across numerous disciplines and fields. So read on and TRANSFORM yourself for success!!! If you do not change direction, you may end up where you are heading. Lao
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.