The Forgotten First

The Forgotten First

Author: Keyshawn Johnson

Publisher: Grand Central Publishing

Published: 2021-09-21

Total Pages: 288

ISBN-13: 1538705478

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The unknown story of the Black pioneers who collectively changed the face of the NFL in 1946. THE FORGOTTEN FIRST chronicles the lives of four incredible men, the racism they experienced as Black players entering a segregated sport, the burden of expectation they carried, and their many achievements, which would go on to affect football for generations to come. More than a year before Jackie Robinson broke the color barrier in Major League Baseball, there was another seismic moment in pro sports history. On March 21,1946, former UCLA star running back Kenny Washington—a teammate of Robinson's in college—signed a contract with the Los Angeles Rams. This ended one of the most shameful periods in NFL history, when African-American players were banned from league play. Washington would not be alone in serving as a pioneer for NFL integration. Just months after he joined the Rams, thanks to a concerted effort by influential Los Angeles political and civic leaders, the team signed Woody Strode, who played with both Washington and Robinson at UCLA in one of the most celebrated backfields in college sports history. And that same year, a little-known coach named Paul Brown of the fledgling Cleveland Browns signed running back Marion Motley and defensive lineman Bill Willis, thereby integrating a startup league that would eventually merge with the NFL. THE FORGOTTEN FIRST tells the story of one of the most significant cultural shifts in pro football history, as four men opened the door to opportunity and changed the sport forever.


Brand Fans

Brand Fans

Author: Aaron C.T. Smith

Publisher: Springer

Published: 2017-01-20

Total Pages: 254

ISBN-13: 3319488546

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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.


The Talent Code

The Talent Code

Author: Daniel Coyle

Publisher: Bantam

Published: 2009-04-28

Total Pages: 258

ISBN-13: 0553906496

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What is the secret of talent? How do we unlock it? This groundbreaking work provides readers with tools they can use to maximize potential in themselves and others. Whether you’re coaching soccer or teaching a child to play the piano, writing a novel or trying to improve your golf swing, this revolutionary book shows you how to grow talent by tapping into a newly discovered brain mechanism. Drawing on cutting-edge neurology and firsthand research gathered on journeys to nine of the world’s talent hotbeds—from the baseball fields of the Caribbean to a classical-music academy in upstate New York—Coyle identifies the three key elements that will allow you to develop your gifts and optimize your performance in sports, art, music, math, or just about anything. • Deep Practice Everyone knows that practice is a key to success. What everyone doesn’t know is that specific kinds of practice can increase skill up to ten times faster than conventional practice. • Ignition We all need a little motivation to get started. But what separates truly high achievers from the rest of the pack? A higher level of commitment—call it passion—born out of our deepest unconscious desires and triggered by certain primal cues. Understanding how these signals work can help you ignite passion and catalyze skill development. • Master Coaching What are the secrets of the world’s most effective teachers, trainers, and coaches? Discover the four virtues that enable these “talent whisperers” to fuel passion, inspire deep practice, and bring out the best in their students. These three elements work together within your brain to form myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your movements and thoughts. Scientists have discovered that myelin might just be the holy grail: the foundation of all forms of greatness, from Michelangelo’s to Michael Jordan’s. The good news about myelin is that it isn’t fixed at birth; to the contrary, it grows, and like anything that grows, it can be cultivated and nourished. Combining revelatory analysis with illuminating examples of regular people who have achieved greatness, this book will not only change the way you think about talent, but equip you to reach your own highest potential.


The Mentor Leader

The Mentor Leader

Author: Tony Dungy

Publisher: Tyndale House Publishers, Inc.

Published: 2010-08-27

Total Pages: 249

ISBN-13: 1414346131

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“Your only job is to help your players be better.” That single idea had a huge impact on Tony Dungy when he heard it from one of his earliest mentors, and it led him to develop the successful leadership style so admired by players and coaches throughout the NFL. Now, a storied career and a Super Bowl victory later, Tony Dungy is sharing his unique leadership philosophy with you. In The Mentor Leader, Tony reveals what propelled him to the top of his profession and shows how you can apply the same approach to virtually any area of your life. In the process, you’ll learn the seven keys of mentoring leadership—and why they’re so effective; why mentor leadership brings out the best in people; how a mentor leader recovers from mistakes and handles team discipline; and the secret to getting people to follow you and do their best for you without intimidation tactics. As a son, a football player, and a winning coach, Tony has always learned from others on his path to success. Now you can learn to succeed for your team, family, or organization while living out your values—by becoming a mentor leader.


Dancing for an Audience of One

Dancing for an Audience of One

Author: Robin D. Harrison

Publisher:

Published: 2019-05-28

Total Pages: 66

ISBN-13: 9781645692607

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Dancing for An Audience of One will give insight to the praise dance minister and those who aspire to dance for the Lord, a greater understanding of who and why we dance. This book will teach and instruct on the principles of who we dance for. The readers will get a better understanding of dancing for God and not for show. It is my conviction, and I hope that for many other praise dancers that this will be their conviction as well-that we are not entertainers, we are not performers, but we are dance ministers. We are here to reach souls for Christ through the ministry of dance! God is ultimately the reason why we dance, and when dancing for Him, we should come with reverence and humility knowing that He is to be lifted up and given the highest praise and worship during our ministering. It's easy to lose focus when the enemy makes light of who and why we dance. No, you are not dancing for Mom or Dad. No, you are not dancing for Ma-Ma or even Pop-pop. You are not dancing for the co-worker that you invited or even for the pastor. You are dancing for God, the One who gave his life for you on the cross. All others are what I call beneficiaries and supporters, which are needed. However, keep focus on dancing for God first. This book that you hold will reveal some things about the dance ministry that you may or may not have known, but after reading this book, you will be able to see some of the tricks that the enemy will play. You will have a better understanding of why you dance and who you are dancing for. You will learn a few things even about yourself as a dance minister that we all have encountered at dance practice or outside of dance practice. Knowing that our bodies are temples and are being used to speak to God and His people through movement is an awesome privilege. Dancing for God breaks strong-holds, lifts spirits, encourages, rebukes, discipline, touches a heart, and can make a difference between being lost and coming to the marvelous light. This book, although it was written with the dance minister in mind, reaches across ministries and can be helpful to any ministry within the church of Jesus Christ.


Mind Gym

Mind Gym

Author: Gary Mack

Publisher: McGraw Hill Professional

Published: 2002-06-24

Total Pages: 238

ISBN-13: 0071504648

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Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.


Tuesday Morning Quarterback

Tuesday Morning Quarterback

Author: Gregg Easterbrook

Publisher: Universe Publishing(NY)

Published: 2001

Total Pages: 0

ISBN-13: 9780789306517

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Based on the popular football commentary on the e-zine "Slate", this is a collection of haikus, Zen poetry, historical allusions, and other conceits Easterbrook uses to creates fresh commentary on the philosophy of the game. 50 illustrations.


Let the World See You

Let the World See You

Author: Sam Acho

Publisher: Thomas Nelson

Published: 2020-10-13

Total Pages: 239

ISBN-13: 1400220459

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NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.


Catch This!

Catch This!

Author: Terrell Owens

Publisher: Simon and Schuster

Published: 2004-10-30

Total Pages: 294

ISBN-13: 0743253582

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In a sport full of players who are larger than life, Terrell Owens towers above the crowd. It isn't just that he holds the NFL record for catches in a single game (twenty) or that he's the most feared wide receiver in the game. It's also his penchant for unique self-expression -- spiking the ball on the midfield Texas lone star in front of a hostile Dallas Cowboy crowd, pulling a Sharpie from his sock to sign a game ball after a touchdown, and dancing with a cheerleader's pom-poms after another TD. Never politically correct and always controversial and colorful on and off the field, Terrell Owens has transformed himself into "TO," the outrageous gridiron personality who has rocked the entire NFL and the sports landscape. But Owens is more than touchdowns, dancing, and celebrations. In this wickedly insightful book, he's full of sharp-eyed observations on the contentious, demanding, insane phenomenon that is pro football. In Catch This! Owens takes readers back to his hardscrabble childhood in rural Alabama, where he was raised by a stern grandmother and loving mother. By the time he won an athletic scholarship for football at the University of Tennessee-Chattanooga, the once small, bullied boy had transformed himself into a very large man with a super body and an iron will to succeed. He takes us behind his apprenticeship to -- and eventual eclipsing of -- the legendary 49ers wide receiver Jerry Rice. He pulls no punches when it comes to his extremely public fight with San Francisco coach Steve Mariucci -- a relationship so sour that they didn't speak at all during the crucial final weeks of the 2001 season. And, finally, he lets loose on the free agent scandal that shook the NFL in 2004 -- and reveals the truth behind the NFL's attempt to deny him free agency, his fraudulent trade to the Baltimore Ravens, and his ultimate happy landing with the Philadelphia Eagles. For those who think they know both Terrell Owens and TO, catch this story.


Instant Replay

Instant Replay

Author: Jerry Kramer

Publisher: Anchor

Published: 2008-11-26

Total Pages: 322

ISBN-13: 030748632X

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In 1967, when Jerry Kramer was a thirty-one-year-old Green Bay Packers offensive lineman, in his tenth year with the team, he decided to keep a diary of the season. “Perhaps, by setting down my daily thoughts and observations,” he wrote, “I’ll be able to understand precisely what it is that draws me back to professional football.” Working with the renowned journalist Dick Schaap, Kramer recorded his day-to-day experiences as a player with perception, honesty, humor, and startling sensitivity. Little did Kramer know that the 1967 season would be one of the most remarkable in the history of pro football, culminating with the legendary championship game against Dallas now known as the “Ice Bowl,” in which Kramer would play a central role. Nor could he have anticipated that his diary would evolve into a book titled Instant Replay, first published in 1968, that would become a multimillion-copy bestseller and be celebrated by reviewers everywhere, including the Washington Post’s Jonathan Yardley, who calls it “to this day, the best inside account of pro football, indeed the best book ever written about that sport and that league.” This groundbreaking look inside the world of professional football is one of the first books ever to take readers into the locker room and reveal the inner workings of a professional sports franchise. From training camp, through the historic Ice Bowl, then into the locker room of Super Bowl II, Kramer provides a captivating player’s perspective on pro football when the game was all blood, grit, and tears. He also offers a rare and insightful view of the team’s storied leader, Coach Vince Lombardi. Bringing the book back into print for the first time in more than a decade, this new edition of Instant Replay retains the classic look of the original and includes a foreword by Jonathan Yardley and additional rarely seen photos from the celebrated “Lombardi era.” As vivid and engaging as it was when it was first published, Instant Replay is an irreplaceable reminder of the glory days of pro football.