Jayme's life is noisy. Since her mom started dating again, she's had to take care of her younger siblings. If the baby isn't crying, then the toddler is throwing a tantrum, or her brother is asking for homework help. Jayme is never able to take a moment for herself, which is why she usually gets her sleep during class. When Jayme hears about auditions to sing in the school choir, part of her wants to try out. Can she follow her dream, or will she be on babysitting duty forever?
Cut through the mental noise of modern life and move one step closer to true happiness The quest for perfection and the sheer volume of “noise” and guilt in modern life can be crushing on even the most put-together person. With Cut the Noise, author and popular keynote speaker Chris Helder will show you how to cut through the noise, release yourself from guilt and stop seeking perfection so that you can focus on what you really want and what really matters. Told through two fables, you'll learn how to cut out the things in your life that are not useful, deal with the obstacles that get in your way, prioritise what is really important and give yourself permission to make the most of every situation with less guilt. See the world in a new way and move closer to what you really want by embracing the book’s accessible principles Move beyond guilt by learning key concepts, including that most of what we worry about will never happen Clearly find out what is preventing your success so you can deal with it and focus on the things that truly matter Follow the book’s easy-to-read fable format and discover where to take your life from here For those who want to take back their lives from the constant noise and expectations of modern life, Cut the Noise is the important first step on the journey.
From the author of Die Empty and The Accidental Creative, a new framework for understanding what motivates us and why. What drives us to unleash our best work? And how do we tap into that drive to get superior results with our managers, coworkers, and direct reports? As Todd Henry reveals in this illuminating book, drawing on decades of research and interviews with over 100,000 people, the answer is not one size fits all: some people are energized by a race against the clock, while others put in extra effort only when they feel part of a team. For still others, nothing is as motivating as the possibility of public recognition. Henry shows, in fact, that there are twenty-seven "motivational themes”, each with its own unique DNA. For instance: · Those driven to Achieve Potential strive to build an ideal future, even when others may not see as far ahead. · Those needing to Overcome must conquer whatever obstacles come their way, no matter how difficult or time-consuming. · Those who strive to Comprehend and Express are obsessed with mastering new skills and showing off what they know--which is often a lot. · Those who want to Make It Right thrive when systems are running smoothly and usually know the "proper way" to do things. The Motivation Code teaches us to decode our Core Motivation so that we can have conversations, make decisions, and even choose career paths that lead us to experience engagement and fulfillment. Once we know how to activate our inner drivers, we can transform the work we do into work we love.
From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones—"a tour de force” (New York Times). Imagine that two doctors in the same city give different diagnoses to identical patients—or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants—or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment—and what we can do about it.
Teaches managers and leaders to cut through the static and hone their focusing skills In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book Brief—the proven, step-by-step approach to clear, concise, and effective communication—author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you: Apply effective, real-world techniques to hone your focus and reduce interference Learn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army Understand how modern technology can actually strengthen your focus if used correctly Avoid becoming a casualty of “weapons of mass distraction” Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.
Managers are flooded with theories, concepts, and ideas for how to improve employee engagement--but what works, and what doesn't? This book helps managers cut through the clutter of all those strategies and find the one that works for them. Beginning with the myths and realities of employee engagement, authors Davila and Piña-Ramirez highlight the importance of organizational culture and context when it comes to keeping employees invested in the organization. Understand the various stages of employee engagement. Consider change management as a critical issue in employee engagement. Learn how to maintain that engagement throughout your employees' careers.
Does it feel like you work in a "red ocean filled with sharks?" Eat or be eaten. Fierce competition. Continual battling over scarce resources. What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual un-marketing resource you'll discover... *Why Giftology isn't an expense...it's an investment that can pay off with huge dividends. *How to practice Giftology on a tight budget... it's easy and very effective. *How Giftology turns existing clients into your best salespeople. *Why (and how) gifts with a relatively low value can trump something expensive. *When is the best time to send gifts? (The answer may surprise you.) *How to unleash a "Referral Factory," a small army of influencers vouching for you--no gimmicks, no catches. *Find out how Giftology can transform your supply chain. *The ten worst gifts... definitely avoid these. (This info's available in the expanded bonus resource. Just click the link inside! It's my gift to you.) The average person is hit with at least thirty thousand messages a day, courtesy of that "red ocean filled with sharks." Giftology neutralizes that deadly philosophy and equips you with every tool you need to make your message a priority. Every time. Get your copy today!
A story never before told and a memoir to help change our understanding of the world around us, 13-year-old Naoki Higashida's astonishing, empathetic book takes us into the mind of a boy with severe autism. With an introduction by David Mitchell, author of the global phenomenon, Cloud Atlas, and translated by his wife, KA Yoshida. Naoki Higashida was only a middle-schooler when he began to write The Reason I Jump. Autistic and with very low verbal fluency, Naoki used an alphabet grid to painstakingly spell out his answers to the questions he imagines others most often wonder about him: why do you talk so loud? Is it true you hate being touched? Would you like to be normal? The result is an inspiring, attitude-transforming book that will be embraced by anyone interested in understanding their fellow human beings, and by parents, caregivers, teachers, and friends of autistic children. Naoki examines issues as diverse and complex as self-harm, perceptions of time and beauty, and the challenges of communication, and in doing so, discredits the popular belief that autistic people are anti-social loners who lack empathy. This book is mesmerizing proof that inside an autistic body is a mind as subtle, curious, and caring as anyone else's.
The majority of us never had anyone to teach us truly effective communication, and because of that we don't even realize it when we're creating confusion instead of clarity. In Atomic Words; you'll discover how to dramatically improve the impact and efficiency of how you communicate with others. Just like buying a bigger jet will allow you to go faster and also farther, the toolset here will do the same for you in your life and career. Atomic Words; is a toolset that helps leaders unlock more time, higher profits, and effective marketing so they can grow and scale their influence and their organizations. Organizations who have adopted the Atomic Words communication tools have created better decision making processes, more effective communication, and better team member and client relationships. These results are realized because these tools are easy to implement and even easier to remember. Additionally, when Gabe and his team apply these principles in their marketing projects with their clients, the results are profitable, impactful and long lasting.
Master the Modern Marketplace with Proven Persuasion Techniques In an era where every click is a potential customer won or lost, "The Art of Persuasion: Marketing ANYTHING in the Digital Age" emerges as the indispensable guide for entrepreneurs, marketers, and social media influencers. By blending psychological insight with cutting-edge digital strategies, this book provides a comprehensive roadmap for captivating your audience and turning them into loyal patrons. Imagine understanding the core instincts that drive your target audience's actions online. Delve into the depths of the human psyche with The Psychology of Persuasion, learning how to craft content that resonates with the six principles of influence. Discover the secrets of making your brand not only seen but sought after, by cultivating a presence that's both authoritative and relatable. With each chapter, your mastery of the digital landscape will grow. Crafting Your Digital Persuasion Strategy delineates how to map your customer's journey and seamlessly integrate various channels for a message that echoes across the web. Content is king--and learning the art of storytelling or blogging with an irresistible hook is within your grasp. Transition from words to imagery as Visual Impact: Leveraging Images and Video shows you how to harness the persuasive power of visuals. From the intricacies of SEO to the innovation of AI-powered marketing, each aspect of the digital marketing realm is uncovered. Learn to navigate the crowded waters of social media platforms, turn data into compelling sales narratives, and forge powerful influencer partnerships. Gain the know-how to cut through ad fatigue and create campaigns that not only capture attention but build a sustainable, engaged community. Beyond techniques and tactics, let this guide enlighten you on ethical persuasion, maintaining the integrity of your message in a market that values trust. "The Art of Persuasion" isn't just about selling; it's about building relationships and fostering brand loyalty that endures. With bonus resources and a step-by-step persuasion checklist, your digital marketing toolkit will never be the same. Are you ready to transform your approach and achieve unparalleled results?
