Customer Experience Management Rebooted
Customer Experience Management Rebooted

Author: Steven Walden

Publisher: Springer

Published: 2017-03-02

Total Pages: 266

ISBN-13: 1349949051

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Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Customer experience management is not about managing every objective “experience” your customers have with you. It’s about understanding, measuring and creating “experiences” that customers “value”. So while service and efficiency are wonderful things, they represent "business as usual"; the ticket to the game, the platform from which “experiences” are created not the experience itself! The message of this book is that businesses are at risk! Their uber focus on efficiency is leading them to miss the chance to connect more closely with their customer base and deliver on the creative potential of their brand. They ignore the fact that technology is an enabler of the “experience” it is not “the experience”. Customers are not data – they are people: living, breathing, contradictory, infuriating bundles of cognitive and emotionally-driven responses to stimuli. “Experience” deals with how customers think, feel and behave – the things that motivate them to act which go beyond frequently forgettable efficiency. This means differentiating by providing new and better experiences based on a deeper understanding of what motivates customers to buy. To do that we must leave the objective, quantitative, world of quality management and enter the subjective, qualitative, world of customer’s psychology. Walden reboots our understanding of customer experience, showing us what it means, how to measure it, what we need to do to manage it and how we can gain financially from it. Understand, measure, create and do – but first of all, understand.

The Customer Catalyst
The Customer Catalyst

Author: Chris Adlard

Publisher: John Wiley & Sons

Published: 2019-12-16

Total Pages: 400

ISBN-13: 1119575087

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How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth. Future business models are no longer about functions – they are beginning to revolve around customers. Customer-led companies will, over time, unpack their static functional activities and transform their structure. Customer advocates already wield massive influence in a customer’s buying process, and this is only set to increase. This is already changing the role and nature of business functions and Sales is no longer seen as the only source of growth. The Customer Economy is placing greater demands on businesses and offers greater rewards to the businesses that meet and exceed customer expectations. This invaluable book will enable readers to: Lead their organisations to more profitable and sustainable growth Transform their organisations to become truly customer-centric with the C-change growth engine Explore in-depth stories from leaders of companies such as Zoom, Signify, Starling Bank, Ritz Carlton, Microsoft and Finastra with frank advice and practical steps to achieve success Help their companies adapt to, and profit from, the new realities of the Customer Economy Gain important insights from business leaders on best practice in key customer-centric growth areas The Customer Catalyst shows businesses how to survive the transition to the Customer Economy, transform to align around today’s dynamic customer needs, and ultimately, drive sustainable business growth.

The Routledge Companion to Mindfulness at Work
The Routledge Companion to Mindfulness at Work

Author: Satinder K. Dhiman

Publisher: Routledge

Published: 2020-09-08

Total Pages: 714

ISBN-13: 0429534868

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Given the ever-growing interest in the benefits of mindfulness to organizations and the individuals who work in them, this Companion is a comprehensive primary reference work for mindfulness (including creativity and flow) in the workplace, including business, healthcare, and educational settings. Research shows that mindfulness boosts creativity through greater insight, receptivity, and balance, and increases energy and a sense of wellbeing. This Companion traces the genesis and growth of this burgeoning field, tracks its application to the workplace, and suggests trends and future directions. With contributions from leading scholars and practitioners in business, leadership, psychology, healthcare, education, and other related fields, The Routledge Companion to Mindfulness at Work is an extensive reference work which will be a vital resource to the fields of management and organizational studies, human resource management, psychology, spirituality, cultural anthropology, and sociology. Each chapter will present a listing of key topics, a case or situation that illustrates the application of the themes, workplace lessons, and reflection questions.

Managing Customer Experience and Relationships
Managing Customer Experience and Relationships

Author: Don Peppers

Publisher: John Wiley & Sons

Published: 2022-04-19

Total Pages: 517

ISBN-13: 1119815347

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Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Service Design for Business
Service Design for Business

Author: Ben Reason

Publisher: John Wiley & Sons

Published: 2015-12-14

Total Pages: 214

ISBN-13: 1118988922

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A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

The Momentum Effect ePub
The Momentum Effect ePub

Author: Jean Claud Larreche

Publisher: Pearson UK

Published: 2013-10-03

Total Pages: 481

ISBN-13: 0273747274

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One of the most frequent challenges that managers and executives face today is: ‘How do I keep on growing and at the same time, make a profit?’ Based on the author’s extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn’t work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won’t have to.

⬆️ ITIL 4 Foundation (IT Service Management) Exam 487 Questions & Answers PDF
⬆️ ITIL 4 Foundation (IT Service Management) Exam 487 Questions & Answers PDF

Author: Daniel Danielecki

Publisher: Daniel Danielecki

Published: 2024-09-30

Total Pages: 122

ISBN-13:

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⌛️ Short and to the point; why should you buy the PDF with these Practice Tests Exams: 1. Always happy to answer your questions on Google Play Books and outside :) 2. Failed? Please submit a screenshot of your exam result and request a refund; we'll always accept it. 3. Learn about topics, such as: - Authorization; - Change Control; - Change Enablement; - Continual Improvement; - Deployment Management; - Emergency Changes; - Event Management; - Incident Analysis; - Incident Management; - Incident Resolution; - Information Security Management; - IT Asset Management; - Monitoring; - Prioritization; - Problem Management; - Relationship Management; - Release Management; - Service Configuration Management; - Service Desk; - Service Level Management (SLM); - Service Request Management; - Supplier Management; - Much More! 4. Questions are similar to the actual exam, without duplications (like in other practice exams ;-)). 5. This course is not an ITIL 4 Foundation (IT Service Management) Exam Dump. Some people use brain dumps or exam dumps, but that's absurd, which we don't practice. 6. 487 unique questions.

Rebooted
Rebooted

Author: Arnobio Morelix

Publisher:

Published: 2020-12-07

Total Pages: 364

ISBN-13: 9781636763132

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The Cult of the Customer
The Cult of the Customer

Author: Shep Hyken

Publisher: Sound Wisdom

Published: 2020-03-17

Total Pages: 184

ISBN-13: 1640951547

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In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too. Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.