Customer Data Integration
Customer Data Integration

Author: Jill Dyché

Publisher: John Wiley & Sons

Published: 2011-01-31

Total Pages: 358

ISBN-13: 1118046471

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"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.

Principles of Data Integration
Principles of Data Integration

Author: AnHai Doan

Publisher: Elsevier

Published: 2012-06-25

Total Pages: 522

ISBN-13: 0123914795

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Principles of Data Integration is the first comprehensive textbook of data integration, covering theoretical principles and implementation issues as well as current challenges raised by the semantic web and cloud computing. The book offers a range of data integration solutions enabling you to focus on what is most relevant to the problem at hand. Readers will also learn how to build their own algorithms and implement their own data integration application. Written by three of the most respected experts in the field, this book provides an extensive introduction to the theory and concepts underlying today's data integration techniques, with detailed, instruction for their application using concrete examples throughout to explain the concepts. This text is an ideal resource for database practitioners in industry, including data warehouse engineers, database system designers, data architects/enterprise architects, database researchers, statisticians, and data analysts; students in data analytics and knowledge discovery; and other data professionals working at the R&D and implementation levels. - Offers a range of data integration solutions enabling you to focus on what is most relevant to the problem at hand - Enables you to build your own algorithms and implement your own data integration applications

MASTER DATA MANAGEMENT AND DATA GOVERNANCE, 2/E
MASTER DATA MANAGEMENT AND DATA GOVERNANCE, 2/E

Author: Alex Berson

Publisher: McGraw Hill Professional

Published: 2010-12-06

Total Pages: 537

ISBN-13: 0071744592

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The latest techniques for building a customer-focused enterprise environment "The authors have appreciated that MDM is a complex multidimensional area, and have set out to cover each of these dimensions in sufficient detail to provide adequate practical guidance to anyone implementing MDM. While this necessarily makes the book rather long, it means that the authors achieve a comprehensive treatment of MDM that is lacking in previous works." -- Malcolm Chisholm, Ph.D., President, AskGet.com Consulting, Inc. Regain control of your master data and maintain a master-entity-centric enterprise data framework using the detailed information in this authoritative guide. Master Data Management and Data Governance, Second Edition provides up-to-date coverage of the most current architecture and technology views and system development and management methods. Discover how to construct an MDM business case and roadmap, build accurate models, deploy data hubs, and implement layered security policies. Legacy system integration, cross-industry challenges, and regulatory compliance are also covered in this comprehensive volume. Plan and implement enterprise-scale MDM and Data Governance solutions Develop master data model Identify, match, and link master records for various domains through entity resolution Improve efficiency and maximize integration using SOA and Web services Ensure compliance with local, state, federal, and international regulations Handle security using authentication, authorization, roles, entitlements, and encryption Defend against identity theft, data compromise, spyware attack, and worm infection Synchronize components and test data quality and system performance

Customer Data Platforms
Customer Data Platforms

Author: Martin Kihn

Publisher: John Wiley & Sons

Published: 2020-11-06

Total Pages: 240

ISBN-13: 1119790131

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Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.

Business Intelligence Guidebook
Business Intelligence Guidebook

Author: Rick Sherman

Publisher: Newnes

Published: 2014-11-04

Total Pages: 551

ISBN-13: 0124115284

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Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors' tools lies the essential, yet poorly-understood layer of architecture, design and process. Without this knowledge, Big Data is belittled – projects flounder, are late and go over budget. Business Intelligence Guidebook: From Data Integration to Analytics shines a bright light on an often neglected topic, arming you with the knowledge you need to design rock-solid business intelligence and data integration processes. Practicing consultant and adjunct BI professor Rick Sherman takes the guesswork out of creating systems that are cost-effective, reusable and essential for transforming raw data into valuable information for business decision-makers. After reading this book, you will be able to design the overall architecture for functioning business intelligence systems with the supporting data warehousing and data-integration applications. You will have the information you need to get a project launched, developed, managed and delivered on time and on budget – turning the deluge of data into actionable information that fuels business knowledge. Finally, you'll give your career a boost by demonstrating an essential knowledge that puts corporate BI projects on a fast-track to success. - Provides practical guidelines for building successful BI, DW and data integration solutions. - Explains underlying BI, DW and data integration design, architecture and processes in clear, accessible language. - Includes the complete project development lifecycle that can be applied at large enterprises as well as at small to medium-sized businesses - Describes best practices and pragmatic approaches so readers can put them into action. - Companion website includes templates and examples, further discussion of key topics, instructor materials, and references to trusted industry sources.

Managing Data in Motion
Managing Data in Motion

Author: April Reeve

Publisher: Newnes

Published: 2013-02-26

Total Pages: 203

ISBN-13: 0123977916

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Managing Data in Motion describes techniques that have been developed for significantly reducing the complexity of managing system interfaces and enabling scalable architectures. Author April Reeve brings over two decades of experience to present a vendor-neutral approach to moving data between computing environments and systems. Readers will learn the techniques, technologies, and best practices for managing the passage of data between computer systems and integrating disparate data together in an enterprise environment. The average enterprise's computing environment is comprised of hundreds to thousands computer systems that have been built, purchased, and acquired over time. The data from these various systems needs to be integrated for reporting and analysis, shared for business transaction processing, and converted from one format to another when old systems are replaced and new systems are acquired. The management of the "data in motion" in organizations is rapidly becoming one of the biggest concerns for business and IT management. Data warehousing and conversion, real-time data integration, and cloud and "big data" applications are just a few of the challenges facing organizations and businesses today. Managing Data in Motion tackles these and other topics in a style easily understood by business and IT managers as well as programmers and architects. - Presents a vendor-neutral overview of the different technologies and techniques for moving data between computer systems including the emerging solutions for unstructured as well as structured data types - Explains, in non-technical terms, the architecture and components required to perform data integration - Describes how to reduce the complexity of managing system interfaces and enable a scalable data architecture that can handle the dimensions of "Big Data"

Data Integration Blueprint and Modeling
Data Integration Blueprint and Modeling

Author: Anthony David Giordano

Publisher: Pearson Education

Published: 2010-12-27

Total Pages: 476

ISBN-13: 0137085281

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Making Data Integration Work: How to Systematically Reduce Cost, Improve Quality, and Enhance Effectiveness Today’s enterprises are investing massive resources in data integration. Many possess thousands of point-to-point data integration applications that are costly, undocumented, and difficult to maintain. Data integration now accounts for a major part of the expense and risk of typical data warehousing and business intelligence projects--and, as businesses increasingly rely on analytics, the need for a blueprint for data integration is increasing now more than ever. This book presents the solution: a clear, consistent approach to defining, designing, and building data integration components to reduce cost, simplify management, enhance quality, and improve effectiveness. Leading IBM data management expert Tony Giordano brings together best practices for architecture, design, and methodology, and shows how to do the disciplined work of getting data integration right. Mr. Giordano begins with an overview of the “patterns” of data integration, showing how to build blueprints that smoothly handle both operational and analytic data integration. Next, he walks through the entire project lifecycle, explaining each phase, activity, task, and deliverable through a complete case study. Finally, he shows how to integrate data integration with other information management disciplines, from data governance to metadata. The book’s appendices bring together key principles, detailed models, and a complete data integration glossary. Coverage includes Implementing repeatable, efficient, and well-documented processes for integrating data Lowering costs and improving quality by eliminating unnecessary or duplicative data integrations Managing the high levels of complexity associated with integrating business and technical data Using intuitive graphical design techniques for more effective process and data integration modeling Building end-to-end data integration applications that bring together many complex data sources

Master Data Management and Customer Data Integration for a Global Enterprise
Master Data Management and Customer Data Integration for a Global Enterprise

Author: Alex Berson

Publisher: McGraw Hill Professional

Published: 2007-05-22

Total Pages: 434

ISBN-13: 0071510893

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Transform your business into a customer-centric enterprise Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework. Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. You'll also get full details on regulatory compliance and the latest pre-packaged MDM-CDI software solutions. Design and implement a dynamic MDM-CDI architecture that fits the needs of your business Implement MDM-CDI holistically as an integrated multi-disciplinary set of technologies, services, and processes Improve solution agility and flexibility using SOA and Web services Recognize customers and their relationships with the enterprise across channels and lines of business Ensure compliance with local, state, federal, and international regulations Deploy network, perimeter, platform, application, data, and user-level security Protect against identity and data theft, worm infection, and phishing and pharming scams Create an Enterprise Information Governance Group Perform development, QA, and business acceptance testing and data verification

Data Integration Life Cycle Management with SSIS
Data Integration Life Cycle Management with SSIS

Author: Andy Leonard

Publisher: Apress

Published: 2017-11-17

Total Pages: 189

ISBN-13: 1484232763

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Build a custom BimlExpress framework that generates dozens of SQL Server Integration Services (SSIS) packages in minutes. Use this framework to execute related SSIS packages in a single command. You will learn to configure SSIS catalog projects, manage catalog deployments, and monitor SSIS catalog execution and history. Data Integration Life Cycle Management with SSIS shows you how to bring DevOps benefits to SSIS integration projects. Practices in this book enable faster time to market, higher quality of code, and repeatable automation. Code will be created that is easier to support and maintain. The book teaches you how to more effectively manage SSIS in the enterprise environment by drawing on the art and science of modern DevOps practices. What You'll Learn Generate dozens of SSIS packages in minutes to speed your integration projects Reduce the execution of related groups of SSIS packages to a single command Successfully handle SSIS catalog deployments and their projects Monitor the execution and history of SSIS catalog projects Manage your enterprise data integration life cycle through automated tools and utilities Who This Book Is For Database professionals working with SQL Server Integration Services in enterprise environments. The book is especially useful to those readers following, or wishing to follow, DevOps practices in their use of SSIS.

Multivariate Data Integration Using R
Multivariate Data Integration Using R

Author: Kim-Anh Lê Cao

Publisher: CRC Press

Published: 2021-11-08

Total Pages: 316

ISBN-13: 1000472191

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Large biological data, which are often noisy and high-dimensional, have become increasingly prevalent in biology and medicine. There is a real need for good training in statistics, from data exploration through to analysis and interpretation. This book provides an overview of statistical and dimension reduction methods for high-throughput biological data, with a specific focus on data integration. It starts with some biological background, key concepts underlying the multivariate methods, and then covers an array of methods implemented using the mixOmics package in R. Features: Provides a broad and accessible overview of methods for multi-omics data integration Covers a wide range of multivariate methods, each designed to answer specific biological questions Includes comprehensive visualisation techniques to aid in data interpretation Includes many worked examples and case studies using real data Includes reproducible R code for each multivariate method, using the mixOmics package The book is suitable for researchers from a wide range of scientific disciplines wishing to apply these methods to obtain new and deeper insights into biological mechanisms and biomedical problems. The suite of tools introduced in this book will enable students and scientists to work at the interface between, and provide critical collaborative expertise to, biologists, bioinformaticians, statisticians and clinicians.