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Author: Sarah Cook
Publisher: Kogan Page Publishers
Published: 2008
Total Pages: 288
ISBN-13: 0749450665
DOWNLOAD EBOOKEmphasizing both strategic and practical aspects of customer care, this work explains how gaining customer commitment and motivating employees to deliver an excellent service at all of a company's touch points can ensure successful results and satisfied customers.
Author: John A. GOODMAN
Publisher: AMACOM Div American Mgmt Assn
Published: 2009-05-13
Total Pages: 274
ISBN-13: 081441334X
DOWNLOAD EBOOKThe success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case studies, and patented practices to show readers how they can: • calculate the financial impact of good and bad customer service • make the financial case for customer service improvements • systematically identify the causes of problems • align customer service with their brand • harness customer service strategy into their organization's culture and behavior Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom—using hard data—and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.
Author: Stanley Marcus
Publisher: University of North Texas Press
Published: 2001
Total Pages: 260
ISBN-13: 9781574411379
DOWNLOAD EBOOK"Quest for the Best is not just a nostalgic look, however, at the age of handcrafted elegance. Marcus gives good advice on how consumers can educate themselves about the best, demand it, and get it. He describes his own experiences with the best in chapters such as "The Things You Love to Touch" and "Bed and Board." Witty, urbane, but always accessible, Marcus is a joy to read."--BOOK JACKET.
Author: Frances Bee
Publisher: CIPD Publishing
Published: 1999
Total Pages: 102
ISBN-13: 9780852927762
DOWNLOAD EBOOKThis guide to customer care includes the following topics: focusing on your customers and the services you provide - both internal and external; identifying your real customer needs and how best to meet them; finding out what customers actually think of your service or product; improving communication with your customers - face-to-face, on the telephone or in writing; and turning complaints into opportunities to impress.
Author: Marsha Collier
Publisher: John Wiley & Sons
Published: 2010-12-15
Total Pages: 204
ISBN-13: 1118007654
DOWNLOAD EBOOKMake your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Author:
Publisher: Bookboon
Published:
Total Pages: 24
ISBN-13: 8776817598
DOWNLOAD EBOOKAuthor: John A. Woods
Publisher: AMACOM Div American Mgmt Assn
Published: 1999
Total Pages: 436
ISBN-13: 9780814415795
DOWNLOAD EBOOKAuthor: Anna Brzozowska
Publisher: CRC Press
Published: 2024-05-15
Total Pages: 165
ISBN-13: 1040017614
DOWNLOAD EBOOKIn today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
Author: Annette Lewis
Publisher: Anson Reed Limited
Published: 2006
Total Pages: 230
ISBN-13: 0955262941
DOWNLOAD EBOOKThis comprehensive and intelligent guide has been written by top interviewers who have extensive experience within the Customer Services and Call Center sectors. They include model answers to 96 questions and four actual job interview scripts. (Careers/Job Opportunities)
Author: J. Lynch
Publisher: Springer
Published: 1992-01-20
Total Pages: 289
ISBN-13: 0230375324
DOWNLOAD EBOOKThis book breaks new ground on customer care. Drawing on the author's international experience and research, it provides new insights into helping customers make the best use of their time when dealing with YOUR organisation. Guidance is given on 'time shaping' for optimum customer satisfaction. Critical time care factors for industries as diverse as banks, airlines, hotels, supermarkets, are defined together with many tips on how to steal a march on competitors by this revolutionary and practical approach to customer care.
