Annotation Virtually any middle manager has worked across cultures and geographies with multicultural and global teams. As a result of this shift, almost every organization today is experiencing a massive cultural transformation. This can only happen when leaders apply best practices and expert guidance to crossing cultures and working globally.
The idea of soliciting input, whether from customers, associates or the general public, is hardly new. Yet crowdsourcing (the soliciting of collective wisdom) is a relatively new term which has quickly become an important business concept. The spike in the ability to crowdsource, driven by web technologies, has enabled the concept to assume center stage in business strategy. A strong ability to tap into the collective intelligence of the public, or a well-defined segment of the public, enables businesses to greatly expand the talent pool available at their disposal. Typically, crowdsourcing helps organizations complete tasks faster, more efficiently and often simply better. "Kiruba Shankar" and "Mitchell Levy" are both firm believers in the concept of collaborative wisdom. In their very diverse and singularly successful careers, crowdsourcing has helped them accomplish many tasks successfully while having fun along the way. Now they bring you "#CROWDSOURCING tweet Book01," in which they share with you smart ideas (crowdsourced, of course!) that teach you to tap into the wisdom of the crowd. Kiruba and Mitchell can convince the most vociferous skeptic. Here's a sample: "Doubt the value of crowdsourcing? Encyclopedia Britannica took 200 years to write 80,000 articles. Wikipedia: 9 years, 10 million+ articles." Through the book, their personal experiences and their ability to tap into the experiences of others comes clearly through. For example: "I crowdsourced the creation of my logo and got 95 logo concepts for $300. My graphics agency just lost a customer to crowdsourcing." And lest you start thinking of crowdsourcing as a silver bullet, here's a reality check: "Crowdsourcing is a democratic process. However, just like in any democracy, it needs leaders to hold the flag and lead." "#CROWDSOURCING tweet Book01" is "the" book on leveraging the experience of the crowd, brought to you by two experienced authors who are comfortable with walking their talk. Replete with bite-sized wisdom from start to finish, you will surely find yourself flipping through its pages time and again as you tap into the collective wisdom of your crowd. "#CROWDSOURCING tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).
It takes time and effort to cultivate any high quality relationship, and the relationship with your boss is no exception. What is unique about the boss-employee relationship is that it can be a beacon for productivity, job satisfaction, and exceeding business objectives, or it can be a burden, which leads to stress, a drop in morale, and a loss of engagement and progress in one's career. Successful companies are built on effective relationships both up and down the reporting chain. Conversely, businesses with the greatest chances for success have sometimes faltered simply because they failed to recognize the need to "manage up" the hierarchy. "#MANAGING UP tweet," by organizational experts Tony Deblauwe and Patrick Reilly, is a concise and easy guidebook that helps you successfully navigate the right way to manage your boss to the mutual benefit of both parties and the organization. Each section provides thought provoking and actionable statements that will help you learn how to effectively collaborate with your manager and drive a better connection that positively impacts how each party views job roles, expectations, priorities, and performance. Their concise, direct-to-action tips give you: An overview of the boss-employee relationship How to enter into productive collaboration and negotiation Ways to balance skillful interaction with on-time deliverables Innovative ideas for improving your job satisfaction Even if you and your boss currently have a great relationship, this book shows you how to increase the level of support, success, and satisfaction you receive in your daily work-life. #MANAGING UP tweet cuts to the chase with bite-sized "bytes" of wisdom that reveal how you can build effective communication and rapport upwards that will reverberate throughout your team. Tony Deblauwe, founder of HR4Change, and Patrick Reilly, president of Resources in Action, Inc., have extensive experience working with corporations large and small to coach leaders and employees alike how to manage and optimize human relationships in the workplace. Their quick and valuable read will supercharge your productivity, career, and job satisfaction so that you achieve optimum alignment with your boss and the organization. "#MANAGING UP tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
Every organization, large or small, expends time and resources in training its partners, vendors, and customers. This is only natural, since it is in the best interest of any organization that its product or service be optimally deployed or consumed. When the value and utility of a company's offering becomes fully appreciated by all stakeholders, then the road to success in marketing and selling becomes that much smoother. In spite of this being common knowledge, training efforts are often less than fruitful because a company's partner or vendor education organization is either loosely structured or not leveraged to its full potential. Training efforts therefore tend to pack a lighter punch than they should, or could. With the right knowledge and insights, companies can streamline processes, increase revenues, and reduce expenses for their customer and partner education organization. In their latest book, "#SUCCESSFUL CORPORATE LEARNING tweet Book01: Profitable Training by Optimizing Your Customer and Partner Education Organization," corporate veterans "Terry Lydon" and "Mitchell Levy" show you the path to profitable training. Among the wisdom they share are ways to streamline communications and document and measure goals for your organization. Their ready-to-action insights touch upon niche areas like innovative incentives, which could include tying satisfaction surveys to bonuses. As the authors show, several functions in a training department tend to be repetitive, including scheduling resources, communicating with customers, and reporting, and it can take some dogged detective work to identify them all. If you can streamline some or all of these repetitive areas, then it frees executives up for more strategic tasks, such as marketing or sales initiatives. "#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization" is presented in the accessible and increasingly popular tweet format, a format that allows its readers to pick up bits and pieces of "profitable training" and immediately start to achieve great results. "#SUCCESSFUL CORPORATE LEARNING tweet: Profitable Training by Optimizing Your Customer and Partner Education Organization" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
Work is a good thing yet it's not always a positive thing. It's not always gratifying or enriching because people spend a majority of their waking life in organizations that don't create wellness. A positive workplace provides a constructive environment that fulfills our needs for autonomy, connection, and impact, while ensuring the means to food and shelter. Workplaces that enable positivity give employees access to the essential elements of well-being: positive emotion, positive relationships, purpose and meaning, positive accomplishment, and positive health. These elements, taken together, create individual and collective flourishing. When the conditions for well-being are present in the workplace, everybody-employer, employees, external stakeholders, and the wider society-benefits. Expert organizational psychologists S. Chris Edmonds and Lisa Zigarmi have seen how positive organizations empower the people who work within them, while providing meaningful contributions to society. In #POSITIVITY at WORK tweet, they define and describe a positive workplace, and then go on to demonstrate how to engender positive emotions, relationships, accomplishment, and health at work. For example, since people show up at work with their hearts as well as their heads, leaders need to be as concerned with affect as well as results. Positive emotion reflects perceptions of safety, satisfaction, and achievement and produces future well-being and positive consequences. Expressing positive emotion is critical for human growth and development, and equally critical for organizational success. Or, to take another example, positive health, which means much more than just the absence of illness. Our physical conditions have a huge impact on our presence, skill application, and nimbleness at work. The more positive our physical health, the greater our connection to our work, peers, leaders, company, and customers. Enabling positivity at work is not simple. Healthy work cultures happen by design, not default. It takes intentional choice to foster a culture of wellness. The responsibility lies not only with the employer, but also with the individuals who make up the organization. And in this effort, S. Chris Edmonds and Lisa Zigarmi's designed-for-action #POSITIVITY at WORK tweet is a perfect guide, one that will help you create a healthy, affirmative work environment where every individual contributes, connects, succeeds, and thrives. "#POSITIVITY at WORK tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
CPA Brad Beckstead knows how difficult it can be for small public companies, or newly-public entities, to remain in constant compliance of federal regulation. In his new book, #CORPORATE GOVERNANCE tweet, Brad condenses all his professional experience and expertise into wisdom that a brand new public entity can deploy today. In simple language that even a layman can absorb and appreciate, and using the quick-to-action tweet format, Brad explains what corporate governance means and how it should be effectively implemented for the benefit of the public organization. The reader comes away with a lucid understanding of how corporate governance and effective systems of internal controls should be deployed in order to protect the interests in all parties involved in a public company.
Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets.
It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn’t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time.
#B2B Strategic Pricing tweet Book01: Game-Changing Pricing Strategies for Manufacturing and Service Companies aims to provide business managers and marketing executives with that exact same advantage by arming them with the understanding of effective strategic pricing. This book, written by strategic-pricing specialist and ProfitSmart Solutions LLC founder Bob Bonacorsi, was designed to deliver practical yet comprehensive insights into the why, how, and who of successful strategic pricing. It was also written to help managers and marketers effectively implement and integrate the strategic-pricing process into their own organization.
Bob consolidates more than twenty years of marketing, product development, operations management, and business process experience. Having held a variety of leadership positions himself, Bob has gained key insight into the importance of pricing, an insight that many other business leaders have missed out on. In #B2B Strategic Pricing tweet, Bob aims to share that insight.
Readers will discover why pricing is the most important profit driver and how strategic pricing is absolutely critical in optimizing prices. It outlines the basic steps on implementing and integrating strategic pricing into their business and how exactly strategic pricing can increase their customers’ satisfaction. It provides the insight to prevent the “cowboying” of prices that increase sales volume but damage profit margins.
This book was written as a concise and easy-to-read marketing book that breaks down the complex ideas behind strategic pricing and it delivers in one straightforward, no-frills, but highly-effective, package.
#B2B STRATEGIC PRICING tweet is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Bob’s quotes on twitter, Facebook, LinkedIn, and Google+.
In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: "thought leadership." With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. These thought leaders are being helped by their organizations to crowdsource books and eBooks, write articles, blog, tweet, speak at conferences and webinars, as well as to get quoted in traditional media on events and trends in the marketplace. Through them, the organizations' messages are being amplified in the marketplace. "#CREATING THOUGHT LEADERS tweet Book01" helps the experts inside organizations think about and act on becoming thought leaders. Sections of the book include: why organizations should do it, what does it take, who else has made the transition, benefits they will receive, how they need to craft and define their message, and what H.E.L.P. they need to get to get to the next level. If you are tapped by your organization to be a thought leader or are considering just diving in and taking the lead yourself, this book is for you. This aha from the beginning of the book should appeal to the organization: "Prospects making purchasing decisions are looking for thought leaders in their space to learn from before taking action" (#54). The last aha of this book should appeal to the expert: "Being a thought leader is one of the most rewarding positions to be in life. Why not work to make it yours!" (#140). You owe it to yourself to pick up and read this book ... more than once! "#CREATING THOUGHT LEADERS tweet Book01" by "Mitchell Levy " is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
Today's unfortunate reality, for millions of people, is that work is simply a have-to-do that pays the bills and gets in the way of doing what they really care about. This results in people becoming disengaged and disconnected from their organizations and colleagues. But what if employees could be made to see the big picture, the connection between their own efforts, and the success of their organizations? What if people could be made to feel a sense of purpose at work and to thereby become committed, sincere, loyal, and happy participants in a team effort? Authors "Maryann Baumgarten" and "Lisa Smith" know that we all feel engaged when we care and connect to something larger than ourselves. They realize that even though so many of us see work as a time- and energy-sucking drain, a few shifts in organizational behavior and direction can turn that perspective on its head. Their new book, "#ENGAGE tweet: How Leaders Bring More Energy into Work and Life," contains 140 actionable pieces of wisdom that employers and senior managers can start using today to make people engaged and connected with their work and workplaces. "#ENGAGE tweet" focuses on bringing clarity to the work environment by answering several fundamental questions. What needs are being fulfilled through work? Conversely, what needs are as yet unmet? How does any employee be made to feel more balanced and connected to their true motivations? Finally, how can any employee realize that they can indeed change their circumstances to make work engaging, meaningful, and fun? For any employer who has grappled with the issue of discontentment at work, or for any employee who would like to turn around their workdays to make them pleasurable and meaningful, "#ENGAGE tweet" is an actionable book that will engage mind and spirit, to bring about positive realignment and empowerment. "#ENGAGE tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
