The Digital Crown
The Digital Crown

Author: Ahava Leibtag

Publisher: Newnes

Published: 2013-09-17

Total Pages: 359

ISBN-13: 0124076572

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In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You'll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. - Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer - Learn both the theoretical and practical applications of content and communication on-line - Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business

Creating Customer Connections
Creating Customer Connections

Author: Jack Burke

Publisher: Silver Lake Publishing

Published: 1997

Total Pages: 321

ISBN-13: 1563431491

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Continuing Merritt's "Taking Control" series, this book offers businesspeople a practical guide to improving their customer service operations. Using case studies and interviews, author Jack Burke shows businesses how to use customer service to strengthen customer loyalty and promote the company as a whole.

Claim Your Crown
Claim Your Crown

Author: Tarah-Lynn Saint-Elien

Publisher: Revell

Published: 2020-02-04

Total Pages: 200

ISBN-13: 1493421271

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Young women are deeply dissatisfied with society's standards (and double standards). They want more for themselves--but sometimes they don't quite know what that more should be. That's where Miss Black New Jersey 2018 and Teen Vogue "It Girl" turned fashion writer Tarah-Lynn Saint-Elien comes in. Through her insightful comments on media, pop culture, and pervading cultural myths about beauty, fashion, and womanhood, Tarah-Lynn dismantles the messages that feed into the insecurities, fears, doubts, and guilt that young women experience today. She introduces them to an understanding of God as a loving Father and the King of all kings, who bestows upon his daughters a crown of love, worth, and power. And she shows them how to not only claim the promises of God but also walk purposefully in them as independent women (no prince necessary!) who respond to adversity with righteousness and authority.

Strategy Implementation
Strategy Implementation

Author: Kurt Verweire

Publisher: Routledge

Published: 2014-04-24

Total Pages: 325

ISBN-13: 1317909887

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Strategy implementation - or strategy execution - is a hot topic today. Managers spend significant resources on consulting and training, in the hope of creating brilliant strategies, but all too often brilliant strategies do not translate into brilliant performance. This book presents new conceptual models and tools that can be used to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges. Have clear strategic choices been made? Are actions aligned with the strategy? What’s the organizational context for the strategy? In answering these simple questions, the book provides students of strategic management, along with managers involved in designing and implementing strategies, with a valuable resource.

The Customer Rules
The Customer Rules

Author: Lee Cockerell

Publisher: Crown Currency

Published: 2013-03-05

Total Pages: 210

ISBN-13: 0770435610

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The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: Rule #1: Customer Service Is Not a Department Rule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?" Rule #19: Be a Copycat Rule #25. Treat Every Customer like a Regular Rule #39: Don’t Try Too Hard As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.

Don’t Wait for the Tooth Fairy
Don’t Wait for the Tooth Fairy

Author: Ashley Latter

Publisher: AuthorHouse

Published: 2010-12-03

Total Pages: 129

ISBN-13: 1496998081

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It makes no difference whether you are a National Health Dental Practice, or a top end Cosmetic Dental Practice, if you have a passion for providing excellent communication to your Patients, then you will love this book. You will discover; • How to turn patient enquires to your practice into an appointment • How to create the perfect consultation and patient journey • How to talk money with confidence and achieve the prices your services deserve • The secrets to becoming a true master of the art of persuasion • How to present solutions to patients, so they want to buy from you • How to work together as a team, so that you never drop the baton again • Help more of your patients say YES more often And more “I have known Ashley for a number of years and have attended many of his courses. I have always been impressed by his unique approach to a skill at which many dentists are poor- Sales & Communication. What makes this book different from the rest, is that it concentrates on the patient journey from initial enquiry to completion. With a mix of anecdotes and skills it highlights ways in which practices can move forward. A must for the whole practice team.” John Lewis Ghyllmount Dental