Consumer Behavior and Culture
Consumer Behavior and Culture

Author: Marieke de Mooij

Publisher: SAGE Publications

Published: 2010-09-29

Total Pages: 425

ISBN-13: 1412979900

DOWNLOAD EBOOK

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.

Understanding Consumer Behavior and Consumption Experience
Understanding Consumer Behavior and Consumption Experience

Author: Rajagopal

Publisher: IGI Global

Published: 2015-01-31

Total Pages: 319

ISBN-13: 1466675195

DOWNLOAD EBOOK

Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

Consumer Behavior and Culture
Consumer Behavior and Culture

Author: Marieke K. de Mooij

Publisher: SAGE

Published: 2019-06-10

Total Pages: 473

ISBN-13: 1526471590

DOWNLOAD EBOOK

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

Global Observations of the Influence of Culture on Consumer Buying Behavior
Global Observations of the Influence of Culture on Consumer Buying Behavior

Author: Sarma, Sarmistha

Publisher: IGI Global

Published: 2017-07-13

Total Pages: 396

ISBN-13: 1522527281

DOWNLOAD EBOOK

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.

Cross-Cultural Buyer Behavior
Cross-Cultural Buyer Behavior

Author: Charles R. Taylor

Publisher: Elsevier

Published: 2007-05

Total Pages: 309

ISBN-13: 0762314125

DOWNLOAD EBOOK

Sections cover prescription drug advertising and buyer behaviour, emotions and their impact on consumers, cultural factors in consumer behaviour and buyer behaviour in interactive contexts.

Gender, Culture, and Consumer Behavior
Gender, Culture, and Consumer Behavior

Author: Cele C. Otnes

Publisher: Taylor & Francis

Published: 2012-04-27

Total Pages: 484

ISBN-13: 1136463488

DOWNLOAD EBOOK

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.

Individualism And Collectivism
Individualism And Collectivism

Author: Harry C Triandis

Publisher: Routledge

Published: 2018-10-09

Total Pages: 458

ISBN-13: 0429979479

DOWNLOAD EBOOK

This book explores the constructs of collectivism and individualism and the wide-ranging implications of individualism and collectivism for political, social, religious, and economic life, drawing on examples from Japan, Sweden, China, Greece, Russia, the United States, and other countries.

Cross-Cultural Consumer Behavior
Cross-Cultural Consumer Behavior

Author: Katja Gelbrich

Publisher: Edward Elgar Publishing

Published: 2023-05-09

Total Pages: 521

ISBN-13: 1803923199

DOWNLOAD EBOOK

This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Author: Alcántara-Pilar, Juan Miguel

Publisher: IGI Global

Published: 2015-04-30

Total Pages: 430

ISBN-13: 1466682639

DOWNLOAD EBOOK

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Handbook of Cross-cultural Psychology: Theory and method
Handbook of Cross-cultural Psychology: Theory and method

Author: John W. Berry

Publisher: John Berry

Published: 1997

Total Pages: 436

ISBN-13: 9780205160747

DOWNLOAD EBOOK

Part of a set containing the contributions of authors from a variety of nations, cultures, traditions and perspectives, this volume offers an up-to-date assessment of theoretical developments and methodological issues in the rapidly-evolving area of cross-cultural psychology.