This book investigates the evolving paradigm of creative industries and creative entrepreneurship, and their related economy over time. It explores different stages of the paradigm diffusion in ‘first generation countries’ such as the US, Canada, Australia and Europe, and ‘second generation countries’ in Asia, South America and North Africa in order to identify new trends and their distinctive aspects. By adopting a multidisciplinary approach, the book develops a comprehensive overview of the composite phenomenon of the creative economy and its relationship with entrepreneurship.
The book is like a delicious smörgåsbord with a variety of contributions within creative industries research. David Rylander, Papers in Regional Science This book positions itself with an international approach and with a focus on entrepreneurship. My perception is that this will be read with major interest by policymakers around the world, who right now consider how to form strategies and construct policies to support their own creative industries. . . The book raises interesting aspects of creative industries in comparison to more traditional industries. . . Charlotta Mellander, International Small Business Journal This collection of papers adds some new dimensions to the current creative entrepreneurship research agenda. It highlights the valuable economic and social contribution of the sector but also encourages policymakers, educators and trainers to continue to evaluate the critical role they play in the creative enterprise development process. Culturelink . . . a delight to read. The book is novel and covers an important area of entrepreneurship that is definitely worthy of more attention. The book is useful to practitioners in the creative industries field that want to learn more about the international importance of the sector and also to academics who conduct research in the area. Vanessa Ratten, Journal of Enterprising Communities There is increasing conversation about this industry at conferences around the world. This book would be helpful in putting definitional boundaries around the topic and bringing together the latest research on the topic. It has an automatic international scope, has an interesting selection of subtopics including gender, trends, and economic contributions and is cleverly organized. Patricia G. Greene, Babson College, US The creative industries represent a vital, exciting and rapidly changing field of activity; one that is now recognised as a key growth sector in the knowledge-based economy. However, there is still a general lack of understanding of what is meant by the term creative industry , and thxe creative sector has not, to date, been the subject of concerted academic research. This book redresses the balance by providing valuable insights into the creative entrepreneurial process and platforming some of the key challenges yet to be addressed. A range of pertinent and diverse topics relating to creative entrepreneurship are dealt with, including the different quantitative and qualitative methodologies adopted by researchers in this field. In addition, the nature of creative entrepreneurship across different industry sub-sectors and in different economic and geographical contexts is examined. Illustrating the valuable economic and social contribution of the creative industries sector, Entrepreneurship in the Creative Industries aims to encourage policymakers, educators and trainers to continue to evaluate their critical role in the creative enterprise development process. Students and researchers in entrepreneurship and creative industries fields will also find the book to be an illuminating read.
Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like the Pritzker Prize and The Sundance Institute illuminate how these professionals construct a vital value chain. Highlighting the role of "pioneer entrepreneurs"—who carve out space for radical, new product categories—Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.
People with ideas are dreamers. People who get things done are doers. One doer is worth eight dreamers. There are three kinds of people who make up an innovator. There are inventors (people who have new and unique ideas), problem solvers (people who have ideas about how to correct a previous error) and entrepreneurs (people who transform ideas into realities). Put them altogether they spell "innovator." Most innovative books today focus on ways to create new and unique ideas; some of them also address problem-solving, but this is less than 10% of the methodologies that the innovator needs to master. The approaches used in this book transform an idea into reality, or to put it another way, deliver innovative products to make a profit for the organization and instill pride in its employees. This means that every step in the process needs to have innovation applied to it in order to meet the expectations and demands of today's sophisticated customer. This book is designed to help the reader and their organization complete the complex process of bringing a new product to market by presenting what is expected at each step in the cycle and providing step-by-step instructions on what to do at each specific step. In large to mid-sized organizations this book is designed to help each individual understand how they fit into the innovative cycle and explains why they should be more creative related to the work they do and more conscious of the contributions they can make. It emphasizes the importance of every individual contributing to the organization's innovative process. The book is designed to help the organization understand its Innovation Systems Cycle. In the early part of the cycle it focuses on weeding out projects that do not have the potential to produce value-added results to the stakeholders. By using the guidelines outlined in this book, an organization can reduce its new project failure rate by as much as 50% which should result in almost doubling the organization’s new product output thereby increasing profits by as much as 15%.
In a world bursting with innovation and boundless opportunities, the creative entrepreneur stands at the forefront of a new era, ready to reshape industries and leave their indelible mark. "Unleash Your Creative Entrepreneurial Spirit" is your roadmap to becoming a successful creative entrepreneur, navigating the exciting terrain of creative business with flair and finesse. Rise of the Creative Entrepreneur: Embark on a thrilling journey through the evolution of creative entrepreneurship. Learn how visionaries like Steve Jobs, Oprah Winfrey, and Elon Musk transformed their passions into global phenomena. Discover the secrets behind their success and harness the same principles to ignite your entrepreneurial flame. Nurturing Our Passion: At the heart of creative entrepreneurship lies an unwavering passion for your craft. Dive deep into the art of nurturing your creativity and fueling your ambition. Find your muse, tap into your inner genius, and cultivate a relentless drive that propels you forward in the pursuit of your dreams. Crafting Our Brand: In the age of personal branding, your story and image are your greatest assets. Master the art of crafting a compelling brand that resonates with your audience. Learn from case studies of iconic brands that started from scratch and went on to become household names. Discover how to infuse authenticity into your brand, making it an irresistible force in the market. Developing and Navigating Our Service Building a successful creative business involves not only creating remarkable products or services but also delivering them in a way that leaves a lasting impact. Explore strategies for developing your offerings, enhancing their value, and effectively navigating the intricate landscape of client relationships and collaborations. Monetizing and Scaling Up: Turning creativity into profitability is the ultimate goal. "Unleash Your Creative Entrepreneurial Spirit" offers you insights into monetization strategies that go beyond the conventional. Discover innovative revenue streams, explore digital marketplaces, and learn how to scale your creative enterprise to new heights while maintaining your unique artistic identity. Through engaging anecdotes, practical exercises, and expert advice, this book transforms the often intimidating world of entrepreneurship into an exhilarating adventure. Embrace the dynamic fusion of creativity and commerce and embark on a journey that will inspire, challenge, and empower you to unleash your creative entrepreneurial spirit. Whether you're a seasoned artist seeking to monetize your passion or a budding creative visionary ready to take the plunge, this book is your compass to navigate the thrilling world of creative entrepreneurship. Get ready to ignite your imagination, unlock your potential, and embark on the entrepreneurial journey of a lifetime!
Being a scientist has changed dramatically in recent times. Through patenting and commercialization, scientists today can develop their work beyond a publication in a learned journal. Indeed, universities and governments are encouraging today's scientists and engineers to break their research out of the laboratory and into the commercial world. However, doing so is complicated and can be daunting for those more used to a research seminar than a boardroom. Start-ups are journeys into uncertainty and entrepreneurs are individuals who are comfortable with uncertainty, thrive on challenges and are prepared to take risks. This book, written by experienced scientists and entrepreneurs, deals with businesses started by scientists based on innovation and sets out to clarify for scientists and engineers the steps necessary to take an idea along the path to commercialization and maximize the potential for success, regardless of the path taken. The difference between a scientist and an entrepreneur is discussed as is the consequence to an enterprise of misunderstanding this difference. The various roles in which an entrepreneur can act are discussed, as are the types of business that a scientist can start. The concept of patent protection is explained as is the process of applying for a patent. The authors take the reader through the need for a business plan and give examples of how such a plan might look. Fundraising is discussed at length with attention focussed on sources of funding and the technique of 'pitching' for funds. Managing a start-up is explored and the function and roles within the management team are discussed.
This unique book focuses on regional creativity, analysing the different factors that can affect creativity and innovation process within regions in the knowledge economy. Approaching creativity from technological, organizational and regional viewpoints, it attempts to break down the influence of oppositional approaches and take account of multi-level interactions in economy and policy. The variety of papers presented looks at: how regions can be creative and competitive how research and development is outsourced and the scientific knowledge and technology transferred what types of technology based cultural activities can operate the relevant financing and development of knowledge entrepreneurship. Whilst many of these aspects are driven by market forces Creative Regions demonstrates that the regional and national public sectors have a significant role to play and is essential reading on how to generate a competitive advantage for regions in the knowledge economy in the global market.
Calling all you artists, crafters, makers and designers - you have a gift! You know what makes a great product. Now you need to turn your vision into money. The Creative Entrepreneur is the ultimate guide to building a successful creative business on your terms. It takes you step by step through the process, from the seeds of your idea, giving you the encouragement and confidence to take action and steadily grow your business with intention. It's easier than ever to start your own business, but entrepreneurs - especially creatives - can feel overwhelmed and unsure of the right steps to move their business forward. The Creative Entrepreneur sets you on the right path, taking the stress out of business planning, and offering actionable, straightforward advice that you can refer back to again and again.
This book is an invaluable resource for any creative with a great business idea. Starting your own business does not need to be a complicated and daunting process and serial entrepreneur, Dragon's Den investor and business educator Doug Richard, shows you how. He sets out a ten-point plan teaching creatives how to shape their startup business into a success. Written in plain English, without the dense text and technical jargon of other business books, and illustrated with visual cues to help the message stick, Doug's practical advice is accessible to all. Real-life case studies are interspersed throughout from successful creative startups that include, Tatty Devine, Paul Smith, Time Out and LoveFilm, which expand upon the theory and bring it to life. In 10 chapters, Doug asks the fundamental questions any aspiring creative entrepreneur must answer. By following the questions from start to finish, and working through the get your hands dirty activities, you will get the theory first and then apply that theory in a practical way to the real world and your own business. By the time you reach the last question, you will have the foundation of a very solid creative business. You will answer: What do we do or need that people need or want? Who is our customer? Who is our competition? What is our pricing model? And more! Doug walks you through the process for researching, answering and, ultimately, overcoming the challenges posed by these questions for your own business plan. Whether you are passionate about craft, design, advertising, antiques, film and video, music, performing arts, or any other creative field, this fantastic guide will help you start your business today!
