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Author: Elisabeth Doucett
Publisher: American Library Association
Published: 2008-05-12
Total Pages: 139
ISBN-13: 0838909620
DOWNLOAD EBOOKBranding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?
Author: Ned Potter
Publisher: Facet Publishing
Published: 2012-06-23
Total Pages: 241
ISBN-13: 1856048063
DOWNLOAD EBOOKThis Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Author: Jake Knapp
Publisher: Random House
Published: 2016-03-10
Total Pages: 288
ISBN-13: 1473526809
DOWNLOAD EBOOKA NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Author: IglooBooks
Publisher: Igloo Books
Published: 2021-03-02
Total Pages: 24
ISBN-13: 9781800227804
DOWNLOAD EBOOKEnjoy your favorite stories again and again with this fantastic wall library! Packed with 24 books, plus stickers and a scene to decorate, this collection is perfect for a magical story time. Actual product is 10.67" wide by 17.28" high. Individual paperback books are 3.94" wide by 3.94" high.
Author: Laura Saunders
Publisher:
Published: 2020
Total Pages: 389
ISBN-13: 9781946011091
DOWNLOAD EBOOK"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.
Author: Radim Malinic
Publisher: Brand Nu Limited
Published: 2019-11-11
Total Pages: 313
ISBN-13: 0993540031
DOWNLOAD EBOOKBook of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Author: Heather A. Dalal
Publisher: Rowman & Littlefield
Published: 2017-08-01
Total Pages: 195
ISBN-13: 1442269502
DOWNLOAD EBOOKToday’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Author: Julianne T. Stam
Publisher: Bloomsbury Publishing USA
Published: 2015-12-07
Total Pages: 197
ISBN-13:
DOWNLOAD EBOOKEstablishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.
Author: Julia Gross
Publisher: Elsevier
Published: 2011-11-09
Total Pages: 237
ISBN-13: 1780632894
DOWNLOAD EBOOKMany professionals in the Library and Information Services (LIS) area are using Web 2.0 to deliver content and reaching out to connect with library users. This book applies these technologies to help shape your own career development plan. Increased online connectivity has opened up new opportunities for professionals to network, learn and grow in their careers; in an online world, where many of us have a digital footprint already, new rules apply. This readable guide builds on the solid foundation of previous library career books. The social networking tools described will supplement the traditional methods of career development. Chapters provide advice and practical examples, showing how to use Web 2.0 technologies in our careers including: ways to enhance your skills; building professional networks; developing a positive online presence. - Provides fresh ideas on building networks to survive and thrive in the digital career space - Covers the risks and opportunities of having an online presence - Provides a Web 2.0 toolkit for independent learning
Author: Carol Smallwood
Publisher: McFarland
Published: 2014-01-10
Total Pages: 233
ISBN-13: 0786489952
DOWNLOAD EBOOKConcise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
