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Author: B. Joseph Pine
Publisher: Harvard Business Press
Published: 1999
Total Pages: 276
ISBN-13: 9780875848198
DOWNLOAD EBOOKThis text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author: Jon Sundbo
Publisher: Edward Elgar Publishing
Published: 2008-01-01
Total Pages: 271
ISBN-13: 1848444001
DOWNLOAD EBOOKCreating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated. Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.
Author: B. Joseph Pine II
Publisher: Harvard Business Press
Published: 2019-12-10
Total Pages: 437
ISBN-13: 1633697983
DOWNLOAD EBOOKTime is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Author: Albert Boswijk
Publisher: Pearson Education
Published: 2007
Total Pages: 244
ISBN-13: 9789043012683
DOWNLOAD EBOOKBogen beskriver en samfundsudvikling, hvor oplevelsesøkonomi er et symptom og et udtryk for denne udvikling
Author: Jon Sundbo
Publisher: Edward Elgar Publishing
Published: 2013-09-30
Total Pages: 491
ISBN-13: 1781004226
DOWNLOAD EBOOKThis illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the exp
Author: J. Robert Rossman
Publisher: Columbia University Press
Published: 2019-07-23
Total Pages: 257
ISBN-13: 0231549512
DOWNLOAD EBOOKIn an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.
Author: B. Joseph Pine
Publisher: Harvard Business Press
Published: 2011
Total Pages: 392
ISBN-13: 1422161978
DOWNLOAD EBOOKWith this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience.
Author: Augusto Costa, Rui
Publisher: IGI Global
Published: 2021-12-03
Total Pages: 407
ISBN-13: 1799887774
DOWNLOAD EBOOKTourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their vacations differently and helps to fuel a destination’s competitiveness and compliance with new needs and motivations that are being driven by the tourists. When properly design, managed, and developed, tourism experiences can contribute to the destination’s overall sustainability by maximining tourism’s positive impacts and fostering their spillover to local communities. Planning and Managing the Experience Economy in Tourism is an essential reference book that seeks to advance research on tourism experience as well as investigate how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented both at the tourism firm and destination levels. Delving further into concepts like creative tourism, destination attributes, and smart experiences, this book serves as a dynamic resource for travel agencies, tourism managers, tourism professionals, marketers, destination managers, government officials, policymakers, academicians, students, tourism officials, planners, and researchers.
Author: Naval Garg
Publisher: Business Science Reference
Published: 2022
Total Pages: 400
ISBN-13: 9781668425336
DOWNLOAD EBOOK"This book provide relevant theoretical frameworks and the latest empirical research findings in the area of workplace spirituality, presented as a single source of valuable and latest information and statistics on spirit at work"--
Author: C. K. Prahalad
Publisher: Harvard Business Review Press
Published: 2008-11-10
Total Pages: 35
ISBN-13: 1633691411
DOWNLOAD EBOOKHundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock major new sources of revenue for your business. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
