Creating concepts of reality : media reflections of the consumer movement
Author: Doug Newsom
Publisher:
Published: 1978
Total Pages: 626
ISBN-13:
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Author: Doug Newsom
Publisher:
Published: 1978
Total Pages: 626
ISBN-13:
DOWNLOAD EBOOKAuthor: William D. Crano
Publisher:
Published: 1981
Total Pages: 310
ISBN-13:
DOWNLOAD EBOOKAuthor: David Protess
Publisher: Routledge
Published: 2016-07-22
Total Pages: 321
ISBN-13: 1134963718
DOWNLOAD EBOOKThe role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
Author:
Publisher:
Published: 1977
Total Pages: 568
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1989
Total Pages: 816
ISBN-13:
DOWNLOAD EBOOKAuthor: Henry Jenkins
Publisher: MIT Press
Published: 2009-06-05
Total Pages: 146
ISBN-13: 0262513625
DOWNLOAD EBOOKMany teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention. This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning
Author:
Publisher:
Published: 2007
Total Pages: 614
ISBN-13:
DOWNLOAD EBOOKAuthor: Nripendra P. Rana
Publisher: Springer Nature
Published: 2019-11-11
Total Pages: 337
ISBN-13: 3030243745
DOWNLOAD EBOOKThis book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Mike Edwards
Publisher: Nelson Thornes
Published: 2003
Total Pages: 194
ISBN-13: 9780748773190
DOWNLOAD EBOOKDesigned for AS & A2 level students, this series encapsulates the fundamental concepts that shape the study of Media and Communications. It offers quick and easy-to-read summaries of key ideas and key theories enabling students to attain and assimilate knowledge quickly.