Developing and Delivering Adult Degree Programs

Developing and Delivering Adult Degree Programs

Author: James P. Pappas

Publisher: John Wiley & Sons

Published: 2014-02-25

Total Pages: 116

ISBN-13: 111893170X

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This issue explores the growing field of adult degree programs andconsiders the theoretical underpinnings of such programs andhands-on issues as curriculum, faculty, marketing, technology,financing, and accreditation, all with a goal of informing andequipping both scholars and practitioners. More and more adults who have been out of school for many yearshave turned to colleges and universities to complete undergraduateand graduate degrees that will make them competitive in theworkforce, fulfill a professional requirement, or enrich themintellectually. Higher education institutions and many privateorganizations have responded to this demand by creating innovativedegree programs aimed specifically at mature learners, students whowant to self-design their educational programs and do not hesitateto change institutions if they believe their needs are not beingmet. This explosive growth in adult degree programs is largely theresult of distance education technologies and the Internet. Othersignificant factors include the potential such programs have forproviding additional revenue streams for institutions, the fiercecompetition from the private sector and other higher educationinstitutions, and the rising interest in interdisciplinaryprograms. This is the 103rd volume of the Jossey-Bass quarterly reportseries New Directions for Adult and ContinuingEducation.


Internet Marketing

Internet Marketing

Author: Matt Bailey

Publisher: John Wiley & Sons

Published: 2011-04-05

Total Pages: 601

ISBN-13: 0470633743

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Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!


Socially Engaged

Socially Engaged

Author: Tyra Burton

Publisher:

Published: 2014-09-28

Total Pages: 133

ISBN-13: 9781941527009

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Word of Mouth? Engagement? Author Brand? Today's successful author needs a strong online presence, but how do you choose which social media platforms work best for your books while building your readership? Marketing professor Tyra Burton and international bestselling author Jana Oliver tackle tough Social Media questions with real-world examples and insights to help you build your brand and expand your fanbase. * Using Social Media to Increase Sales * Establishing an Author Brand * Utilizing Analytical Tools to Reach Your Readers * Creating Shareable & Engaging Content * Word of Mouth & Influencers * Copyright & Trademark Basics * Getting the most from Google+, Facebook, Twitter & Tumblr * Building Brand with Pinterest, Goodreads & Amazon


The Survey of Adult & Continuing Education Programs in Higher Education

The Survey of Adult & Continuing Education Programs in Higher Education

Author:

Publisher: Primary Research Group Inc

Published: 2011

Total Pages: 231

ISBN-13: 1574401599

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The 200+ page report presents data from 40 higher education programs of adult or continuing education The report covers recent and expected trends in revenues, enrollment, course development, budget, admininstrative and faculty personnel development, technology use, source of revenues and other factors important to administrators of adult and continuing education programs in higher education. The report gives highely specific data on current and expected enrollment and revenue growth, and cost structure with a particularly strong empohasis on marketing expenditures. The study presents highly detailed data on marketing spending for direct mail, newspaper and magazine advertising, billboards, radio and television, and various forms of e-advertising including opt in email, banner ads, search engine optimization, ads on Google and Bing, and social network marketing through Facebook and other venues. Other issues covered include: contracted and tailored adult ed programs for specific institutions, trends in employer support for adult ed programs, revneues derived from distance learning, and other issues Data is broken out by size and type of educational institution.


Advanced Google AdWords

Advanced Google AdWords

Author: Brad Geddes

Publisher: John Wiley & Sons

Published: 2012-03-30

Total Pages: 94

ISBN-13: 1118240588

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Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.


The Nonprofit Marketing Guide

The Nonprofit Marketing Guide

Author: Kivi Leroux Miller

Publisher: John Wiley & Sons

Published: 2010-05-13

Total Pages: 285

ISBN-13: 0470619856

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A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.


Occupational Therapy Practice Framework: Domain and Process

Occupational Therapy Practice Framework: Domain and Process

Author: Aota

Publisher: AOTA Press

Published: 2014

Total Pages: 51

ISBN-13: 9781569003619

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As occupational therapy celebrates its centennial in 2017, attention returns to the profession's founding belief in the value of therapeutic occupations as a way to remediate illness and maintain health. The founders emphasized the importance of establishing a therapeutic relationship with each client and designing an intervention plan based on the knowledge about a client's context and environment, values, goals, and needs. Using today's lexicon, the profession's founders proposed a vision for the profession that was occupation based, client centered, and evidence based--the vision articulated in the third edition of the Occupational Therapy Practice Framework: Domain and Process. The Framework is a must-have official document from the American Occupational Therapy Association. Intended for occupational therapy practitioners and students, other health care professionals, educators, researchers, payers, and consumers, the Framework summarizes the interrelated constructs that describe occupational therapy practice. In addition to the creation of a new preface to set the tone for the work, this new edition includes the following highlights: a redefinition of the overarching statement describing occupational therapy's domain; a new definition of clients that includes persons, groups, and populations; further delineation of the profession's relationship to organizations; inclusion of activity demands as part of the process; and even more up-to-date analysis and guidance for today's occupational therapy practitioners. Achieving health, well-being, and participation in life through engagement in occupation is the overarching statement that describes the domain and process of occupational therapy in the fullest sense. The Framework can provide the structure and guidance that practitioners can use to meet this important goal.


Developing Programs in Adult Education

Developing Programs in Adult Education

Author: Edgar J. Boone

Publisher: Waveland Press

Published: 2002-05-10

Total Pages: 326

ISBN-13: 1478608064

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The Second Edition of Developing Programs in Adult Education will serve as an indispensable guide for current and prospective adult educators in planning, designing/implementing, and evaluating/accounting for adult education programs. Like the successful First Edition, this revised and expanded volume presents a conceptual programming model that draws from many concepts, constructs, and theories generated by adult educators and other scholars in closely allied disciplines. The updated model, field tested and validated, enhances and elaborates on the complex contextual relationships and processual actions represented in the original. The authors offer illustrative applications within varied organizational contexts and provide a panorama of both macro- and micro-perspectives and actions of a program planning process, with examples from various fields of adult education practice. This innovative text is the definitive authority on one of the few theoretical models of the programming process based in systems theory merged with the practice ecology of adult education.