The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Can you relate to any of the following? You're making guesses at what marketing content to create, write, or post. You often find creating social media content (Instagram, Facebook), marketing email, or blog post content challenging and need a content strategy worth your time. Your primary focus is on getting something posted daily. You're jumping from one content marketing trend to another. Doing what the crowd is doing with fingers crossed and hoping it works. Your content pieces lack consistency and strategic connection because you always aim to create content that you've seen go viral for others but aren't getting the same results they do. The connections between your marketing content and your products are weak You need help to develop a content marketing strategy that effectively promotes your products or services and helps your ideal client feel connected to your products and brand. If any of this resonates with you AND you're ready to elevate your small business marketing game to outshine your competitors, Create Killer Content is your ultimate marketing planner and guide to transforming your business marketing efforts. Go from aimless content creation and posting to creating strategically-targeted, results-driven marketing content creation. CREATE KILLER CONTENT is a strategic marketing guide and planner jam-packed with tools and strategies to help you: Find and Dedicate the Time Your Business Needs — Discover the tools and time commitment needed for effective marketing research, planning, and writing to kickstart your marketing journey. Learn WHAT, WHEN, AND HOW to Write and Post Content — Dive into the crucial groundwork and expert secrets that make writing and content creation a breeze. Find out which tools are best as you research information, curate content, and consolidate it in your complimentary planner. Choose Powerful, Relevant, Emotionally Impacting Marketing WORDS, KEYWORDS, AND HASHTAGS — Words have power. Learn how to choose the most impactful words for your marketing content based on your specific marketing goals and your knowledge of your ideal client's needs. Generate ENGAGING, RESULTS-DRIVEN MARKETING CONTENT — You'll use the right tools and data to create strategically aligned content, captivating and intriguing ideal clients. Build a relationship of trust and convert buyers into loyal customers and brand evangelists who return to your business again and again. Learn the steps and tools industry experts use to research, plan and create powerful client-attracting, sales-boosting marketing content that converts. These are proven strategies and tactics used for Fortune 500 companies with multi-million dollar marketing budgets but adapted to suit your small business needs. I adapted these step-by-step, easy-to-follow strategies to primarily serve the unique needs of self-employed small business owners who engage in DIY marketing. Turn your social media and other marketing content into a revenue-generating powerhouse and develop your own unique marketing framework that ultimately leads to you earning more while doing less. Throughout each step, I'll introduce you to the easy-to-follow best practices and tools marketing professionals utilize daily. Whether you're starting a business or looking to enhance your existing marketing strategies for your small business, Create Killer Content has you covered! Are you ready to transform your marketing approach and achieve remarkable results with customer-centric marketing? Unleash the power of social media marketing, marketing emails, and blog writing and uncover small business marketing ideas that will boost your sales. Get your copy of Create Killer Content today!
Knives Out meets One of Us is Lying! In this twisty thriller a group of famous TikTokers begin turning on each other when one member is found dead at their beachfront Malibu mansion. 35 million followers. One dead body. The six teenagers who make up the Lit Lair have it made. A beachfront mansion, millions of followers, stunning good looks, and sponsorship deals worth more money than they ever dreamed. They live together, making videos about their perfect lives. Except it’s not so perfect after one of them turns up dead in the infinity pool. When the group TikTok account starts posting cryptic messages, the police stop looking outside the house for suspects—and start looking straight at them. Everyone in the Lit Lair had reasons why their lives would have been easier without Sydney Reynolds. But only one of them killed her. Underlined is a line of totally addictive romance, thriller, and horror titles coming to you fast and furious each month. Enjoy everything you want to read the way you want to read it.
It's murder most viral in this debut mystery by Olivia Blacke. Bayou transplant Odessa Dean has a lot to learn about life in Brooklyn. So far she's scored a rent free apartment in one of the nicest neighborhoods around by cat-sitting, and has a new job working at Untapped Books & Café. Hand-selling books and craft beers is easy for Odessa, but making new friends and learning how to ride the subway? Well, that might take her a little extra time. But things turn more sour than an IPA when the death of a fellow waitress goes viral, caught on camera in the background of a couple's flash-mob proposal video. Nothing about Bethany's death feels right to Odessa--neither her sudden departure mid-shift nor the clues that only Odessa seems to catch. As an up-and-coming YouTube star, Bethany had more than one viewer waiting for her to fall from grace. Determined to prove there's a killer on the loose, Odessa takes matters into her own hands. But can she pin down Bethany's killer before they take Odessa offline for good?
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Amateur sleuth Odessa Dean is about to discover the only thing harder than finding her way out of an escape room is finding an affordable apartment in Brooklyn in this sequel to Killer Content. Odessa Dean has made a home of Brooklyn. She has a fun job waiting tables at Untapped Books & Café and a new friend, Izzy, to explore the city with. When she's invited on a girls' day out escape room adventure, she jumps at the chance. It's all fun and games until the lights come on and they discover one of the girls bludgeoned to death... The only possible suspects are Odessa and the four other players that were locked in the escape room with the victim. She refuses to believe that one of them is responsible for the murder, despite what the clues indicate. In between shifts at the café, Odessa splits her time interviewing the murder suspects, updating the bookstore's social media accounts, and searching for the impossible--an affordable apartment in Brooklyn. But crime--and criminally high rent--waits for no woman. Can Odessa clear her and Izzy’s names before the police decide they're guilty?
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--
