On Killing

On Killing

Author: Dave Grossman

Publisher: Open Road Media

Published: 2014-04-01

Total Pages: 312

ISBN-13: 1497629209

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A controversial psychological examination of how soldiers’ willingness to kill has been encouraged and exploited to the detriment of contemporary civilian society. Psychologist and US Army Ranger Dave Grossman writes that the vast majority of soldiers are loath to pull the trigger in battle. Unfortunately, modern armies, using Pavlovian and operant conditioning, have developed sophisticated ways of overcoming this instinctive aversion. The mental cost for members of the military, as witnessed by the increase in post-traumatic stress, is devastating. The sociological cost for the rest of us is even worse: Contemporary civilian society, particularly the media, replicates the army’s conditioning techniques and, Grossman argues, is responsible for the rising rate of murder and violence, especially among the young. Drawing from interviews, personal accounts, and academic studies, On Killing is an important look at the techniques the military uses to overcome the powerful reluctance to kill, of how killing affects the soldier, and of the societal implications of escalating violence.


Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Author: Joe Pulizzi

Publisher: McGraw Hill Professional

Published: 2017-09-08

Total Pages: 273

ISBN-13: 1260026434

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Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.


Strategic Cost Reduction

Strategic Cost Reduction

Author: Tim McCormick

Publisher:

Published: 2011

Total Pages: 225

ISBN-13: 9781877529160

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For many organisations cost reduction has been a priority for sometime. Unfortunately, it can sometimes be undertaken carelessly, or performed so persistently that it can lead to acorporate 'death by a thousand cuts'. This publication fits effective cost reduction into a wider strategic framework: the challenge being to radically reduce costs, while still surviving and prospering. Drawing on helpful theoretical insights, and complemented by New Zealand and overseas case studies and examples, it will be of value to anyone serious about cost reduction in their organisation.


Making a Killing

Making a Killing

Author: Bob Torres

Publisher: AK Press

Published: 2007

Total Pages: 195

ISBN-13: 1904859674

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Using Marxism, anarchism, and social ecology to explore domination, power, and hierarchy, the author criticizes the use and abuse of animals in capitalist society and argues for the abolition of animal involvement in industry and as a human food source.


How Do You Kill 11 Million People?

How Do You Kill 11 Million People?

Author: Andy Andrews

Publisher: Thomas Nelson

Published: 2012-01-02

Total Pages: 97

ISBN-13: 0849949904

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How do you get away with the murder of 11 million people? The answer is simple—and disturbing. You lie to them. Learn how you can become an informed, passionate citizen who demands honesty and integrity from your leaders. In this nonpartisan New York Times bestselling book, Andy Andrews emphasizes that seeking and discerning the truth is of critical importance, and that believing lies is the most dangerous thing you can do. You’ll be challenged to become a more careful student of the past, seeking accurate, factual accounts of events that illuminate choices our world faces now. By considering how the Nazi German regime was able to carry out over eleven million institutional killings between 1933 and 1945, Andrews advocates for an informed population that demands honesty and integrity from its leaders and from each other. This short, thought-provoking book poses questions like: What happens to a society in which truth is absent? How are we supposed to tell the difference between the “good guys" and the “bad guys”? How does the answer to this question affect our country, families, faith, and values? Does it matter that millions of ordinary citizens aren't participating in the decisions that shape the future of our country? Which is more dangerous: politicians with ill intent, or the too-trusting population that allows such people to lead them? This is a wake-up call: we must become informed, passionate citizens or suffer the consequences of our own ignorance and apathy. We can no longer measure a leader’s worth by the yardsticks provided by the left or the right. Instead, we must use an unchanging standard: the pure, unvarnished truth.


Such a Killing Crime

Such a Killing Crime

Author: Robert Lopresti

Publisher:

Published: 2005

Total Pages: 0

ISBN-13: 9780972370639

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After being released, Joe investigates, hoping to find Dean's tapes and allow his music to live on. Is Seamus' mugging connected with Dean's murder? Joe interviews his friends and colleagues, looking for the truth and antagonizing the police detective assigned to the case.


On Combat

On Combat

Author: Dave Grossman

Publisher: Ppct Research Publications

Published: 2007

Total Pages: 436

ISBN-13:

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Looks at the effect of deadly battle on the body and mind and offers new research findings to help prevent lasting adverse effects.


End of Its Rope

End of Its Rope

Author: Brandon Garrett

Publisher: Harvard University Press

Published: 2017-09-25

Total Pages: 343

ISBN-13: 0674970993

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An awakening -- Inevitability of innocence -- Mercy vs. justice -- The great American death penalty decline -- The defense lawyering effect -- Murder insurance -- The other death penalty -- The execution decline -- End game -- The triumph of mercy


Anatomy of a Killing

Anatomy of a Killing

Author: Ian Cobain

Publisher: Granta Books

Published: 2021-05-08

Total Pages: 196

ISBN-13: 1846276411

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“A concise and gripping history of the Troubles, revealing the people behind the pain and violence” from the award-winning investigative journalist (Vice). On the morning of Saturday 22nd April 1978, members of an Active Service Unit of the IRA hijacked a car and crossed the countryside to the town of Lisburn. Within an hour, they had killed an off-duty policeman in front of his young son. In Anatomy of a Killing, award-winning journalist Ian Cobain documents the hours leading up to the killing, and the months and years of violence, attrition and rebellion surrounding it. Drawing on interviews with those most closely involved, as well as court files, police notes, military intelligence reports, IRA strategy papers, memoirs and government records, this is a unique perspective on the Troubles, and a revelatory work of investigative journalism. “As gripping as a thriller, except that this isn’t fiction but cold, spine-tingling reality.” —Daily Mail “A remarkable piece of forensic journalism.” —Ed Moloney, author of Voices from the Grave “Reads like a work of fiction . . . True and harrowing.” —Irish Sunday Independent (Books of the Year)


The Killing Compartments

The Killing Compartments

Author: Abram de Swaan

Publisher: Yale University Press

Published: 2015-01-28

Total Pages: 345

ISBN-13: 0300210671

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The twentieth century was among the bloodiest in the history of humanity. Untold millions were slaughtered. How people are enrolled in the service of evil is a question that continues to bedevil. In this trenchant book, Abram de Swaan offers a taxonomy of mass violence that focuses on the rank-and-file perpetrators, examining how murderous regimes recruit them and create what De Swaan calls the "killing compartments” that make possible the worst abominations without apparent moral misgiving, without a sense of personal responsibility, and, above all, without pity. De Swaan wonders where extreme violence comes from and where it goes—seemingly without a trace—when the wild and barbaric gore is over. And what about the perpetrators themselves? Are they merely and only the product of external circumstance? Or is there something in their makeup that disposes them to become mass murderers? Drawing on a wide range of disciplines, including sociology, anthropology, political science, history, and psychology, De Swaan sheds new light on an urgent and intractable pathology that continues to poison peoples all over the world.