Author: Shaikh, Erum

Publisher: IGI Global

Published: 2024-01-04

Total Pages: 425

ISBN-13:

The convergence of corporate social responsibility (CSR), corporate strategy, and public policy has emerged as a critical domain in contemporary business. The fundamental premise of corporate social responsibility is the obligation a company bears to simultaneously address and tend to the multifaceted needs of its clients, workforce, shareholders, communities, and the environment. The key to unlocking the dual potential of generating both positive social impact and corporate value is found in this delicate balance. Examining a wide array of empirical evidence, Strategies and Approaches of Corporate Social Responsibility Toward Multinational Enterprises establishes the tangible linkages between social responsibility initiatives and competitive advantages, offering invaluable insights for organizations aspiring to attract top-tier talent and bolster brand reputation. Delving into the nuances of corporate strategy, it elucidates the distinction between business strategy and corporate strategy, underscoring the significant influence of CEO decisions on stakeholders directly or indirectly associated with the organization. Designed to resonate with diverse audiences, including corporate sectors, private organizations, banks, universities' faculty and students, industrialists, and researchers, this book offers a roadmap for embracing and implementing novel approaches to CSR for multinational enterprises. Employing strategic business models that prioritize sustainability and responsive strategies, it heralds a new era of corporate excellence and organizational growth.