Corporate Branding in Facebook Fan Pages
Corporate Branding in Facebook Fan Pages

Author: Eliane Pereira Zamith Brito

Publisher: Business Expert Press

Published: 2015-03-09

Total Pages: 162

ISBN-13: 1606499432

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In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company’s strategies influence this process, and how online communication benefits from the integration of the manager’s vision with communication policies.

The Facebook Guide to Small Business Marketing
The Facebook Guide to Small Business Marketing

Author: Ramon Ray

Publisher: John Wiley & Sons

Published: 2013-02-05

Total Pages: 290

ISBN-13: 1118234766

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The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

Social Media for Direct Selling Representatives
Social Media for Direct Selling Representatives

Author: Karen Clark

Publisher:

Published: 2015-12-23

Total Pages:

ISBN-13: 9780997101621

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This is the resource you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense.

Build Brilliant Brands
Build Brilliant Brands

Author: Aline Santos

Publisher: Human After All Limited

Published: 2020-09-16

Total Pages: 280

ISBN-13:

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Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.

Facebook Marketing
Facebook Marketing

Author: Chris Treadaway

Publisher: John Wiley & Sons

Published: 2010-04-27

Total Pages: 316

ISBN-13: 0470872284

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Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Facebook Marketing Mastery: A Guide for Small Business Marketing
Facebook Marketing Mastery: A Guide for Small Business Marketing

Author: Jill W. Fox

Publisher: Simple Marketing Academy

Published:

Total Pages: 43

ISBN-13:

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In today’s world, it’s super important for your small business to have a presence on social media. Facebook is still the largest social media network in the world. Facebook Marketing Mastery: Your Actionable Guide for Small Business Growth empowers you to harness the potential of this platform and skyrocket your brand to new heights. This book will provide details on how to use Facebook to help grow your small business. Introduction: Explore the vital role of social media in business and delve into the vast potential of Facebook as a dynamic marketing tool. Gain insights into why establishing a solid online presence is crucial for your small business success. Understanding Facebook: Discover the foundational features of Facebook and grasp the significance of creating a dedicated business page. Uncover the key elements that make a Facebook business page an indispensable asset for your brand. Setting up a Facebook Business Page: Follow our step-by-step guide to effortlessly create an engaging business page. Learn the art of choosing an attention-grabbing name, incorporating visually appealing elements, and optimizing the crucial "About" section. Content Creation for Your Facebook Page: Master the art of content creation with in-depth insights into various content types – text, images, videos, live videos, and stories. Create a content calendar and plan out which posts will include images, graphics or videos. Growing Your Audience: Understand the importance of audience engagement and employ effective strategies to boost page likes and followers. Join or create Facebook groups to help position your small business as a leader in your industry. Using Facebook Ads: Navigate the world of Facebook Ads with an overview, a guide to creating your first ad, and a deep dive into ad targeting. Use Facebook ads to greatly expand your reach and connect with your ideal customers. Measuring Success on Facebook: Introduction to Facebook Insights, tracking engagement, and reach. Learn about Facebook Insights, and how these analytics can help you improve your Facebook marketing. Case Studies: See how these strategies can help small businesses to thrive on Facebook. Staying Up-to-Date: Stay ahead of the curve by keeping abreast of Facebook's updates and new features. Learn how to adapt your strategy to changes, ensuring your small business remains at the forefront of social media marketing. Conclusion: Complete your journey with a concise review of all the key points in the book. Find encouragement and motivation for the exciting path that lies ahead for your small business. Facebook Marketing Mastery: Begin your small business marketing journey on Facebook today and see how properly using this platform can help your business grow!

How to Make Money Marketing Your Business on Facebook
How to Make Money Marketing Your Business on Facebook

Author: Clara Shih

Publisher: Pearson Education

Published: 2011-02-01

Total Pages: 64

ISBN-13: 0132693518

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The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization? Fifteen years ago, we had to master email. Today, we must master Facebook to stay relevant with customers. Business leaders who cultivate fans on social media are reaping repeat sales, cross-sales, and referrals. Those who don’t are missing out on critical conversations and risking brand irrelevancy. 2010 was about social media strategy, vision, and learning. 2011 is all about execution.

Tips For Marketing Your Business On Facebook
Tips For Marketing Your Business On Facebook

Author: resell right

Publisher: 大賢者外語

Published:

Total Pages: 9

ISBN-13:

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Tips For Marketing Your Business On Facebook! For every big success story I hear about marketing on Facebook, I also hear several stories of, 'Oh, I tried that, but it didn't go anywhere so I gave up.” So does marketing on Facebook work? Without a doubt it does – Facebook is the most visited website in the world, and getting seen can mean a significant boost to your list building and your sales. But the key is to have a game plan for how you're going to build, brand and market yourself on Facebook. With that in mind, I've put together this list of tips to get you moving in the right direction.

Facebook for Small Business
Facebook for Small Business

Author:

Publisher: BookCaps Study Guides

Published: 2011

Total Pages: 48

ISBN-13: 1621070565

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Webpages are so yesterday! If you really want your business to succeed you need to get it social. If you’re sitting there thinking, “MySpace here I come!” then you really need this book; if you already know that Facebook is on your business’ to do list, then this book will also come in handy. Before you start thinking “Hey, my mom’s on Facebook...maybe she can be in charge of this project” you should be forewarned—Facebook for Business’ is not yo mama’s Facebook; sure your mom can whip up a page by a few clicks, but if you want to stand out from the rest, then you will have to do something a little more challenging: coding (this is only if your mom isn't up to date like the rest of our moms. If your mom is a coding queen, then why are you reading this again?). Don’t worry! We aren't talking Matthew Broderick hunkered down in front of a computer trying to stop a nuclear war type of coding—this coding is so simple your mom might very well be able to do it...just don’t tell her that, because, trust us, you really don’t want your mom in charge of the social aspect of your business; Gadchick was about to hand over the powers of social media to her mama until her mama said, “I can’t wait to share baby photos of you trying to get milk out of the puppy!” This book is really about the dirty secret programmers don’t won’t you to know about: you can do it yourself! We’ll walk you through the steps, and promise to be gentle—we will bite, but we have no teeth, so it will feel more like a massage. We’ll tell you about iFrames, FBML, and how to set up a Facebook ad campaign for your business.

Facebook Marketing For Dummies
Facebook Marketing For Dummies

Author: John Haydon

Publisher: John Wiley & Sons

Published: 2014-12-08

Total Pages: 336

ISBN-13: 1118951336

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Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing—fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. Includes real-world case studies that illustrate how successful Facebook marketing really works Fully updated to cover the latest tools and techniques in Facebook marketing Shows marketers how to use Facebook to reach and engage their target audience Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns If you're a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.