Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
The #1 New York Times bestseller! “Witty, wise, and tender. It's a marvel.” —Paula Hawkins, author of The Girl on the Train and A Slow Fire Burning “To say I love this book is an understatement. It’s a deep psychological mystery about the power of motherhood, the intensity of teenage love, and the danger of perfection. It moved me to tears.” —Reese Witherspoon From the bestselling author of Everything I Never Told You and Our Missing Hearts comes a riveting novel that traces the intertwined fates of the picture-perfect Richardson family and the enigmatic mother and daughter who upend their lives. In Shaker Heights, a placid, progressive suburb of Cleveland, everything is planned—from the layout of the winding roads, to the colors of the houses, to the successful lives its residents will go on to lead. And no one embodies this spirit more than Elena Richardson, whose guiding principle is playing by the rules. Enter Mia Warren—an enigmatic artist and single mother—who arrives in this idyllic bubble with her teenaged daughter Pearl, and rents a house from the Richardsons. Soon Mia and Pearl become more than tenants: all four Richardson children are drawn to the mother-daughter pair. But Mia carries with her a mysterious past and a disregard for the status quo that threatens to upend this carefully ordered community. When old family friends of the Richardsons attempt to adopt a Chinese-American baby, a custody battle erupts that dramatically divides the town—and puts Mia and Elena on opposing sides. Suspicious of Mia and her motives, Elena is determined to uncover the secrets in Mia’s past. But her obsession will come at unexpected and devastating costs. Little Fires Everywhere explores the weight of secrets, the nature of art and identity, and the ferocious pull of motherhood—and the danger of believing that following the rules can avert disaster. Named a Best Book of the Year by: People, The Washington Post, Bustle, Esquire, Southern Living, The Daily Beast, GQ, Entertainment Weekly, NPR, Amazon, Barnes & Noble, iBooks, Audible, Goodreads, Library Reads, Book of the Month, Paste, Kirkus Reviews, St. Louis Post-Dispatch, and many more... Perfect for book clubs! Visit celesteng.com for discussion guides and more.
No matter where you are and at what stage you are as a creative, you can begin to make money from your content. Distributing your content globally and selling your digital products to a global audience is no more a dream but a reality in today’s global economy. As a creative, your content can reach places you might never get to visit. Your content can build you into a global figure and make you money even while you sleep. It is possible to make a career out of content creation. You get to travel around the world and sell globally. Monetising your content and digital products can be quite complicated. You might have found yourself asking these questions: - How do I know what people will be willing to pay for? - On what platforms do I sell my products to maximise sales? - How do I get paid on global/international platforms? - How do I compete with all the big names in the industry? - How do I get good at selling? - How do I successfully launch my products? - Where do I start from? Monetisation is indeed complicated and that is because the internet is very competitive. This book is a comprehensive guide on how to Create, Distribute, and Monetise your content from any part of the world to every part of the world - so you can make a killing doing what you love. Be it E-books, Online Courses, Podcasts, or Written Content. This book is broken down into six parts: - The first part paints a clear picture of why content is more relevant than ever today. - The second part focuses on Ideating, Writing, Editing, Formatting, Publishing and Distributing E-books. - The third part focuses on Ideating, Creating, Recording, Producing, Distributing, and Managing Online Courses. - The fourth part focuses on Ideating, Recording, Producing, and Distributing Podcasts. - The fifth part focuses on Distributing and Monetising Written Content. - The sixth part focuses on Content Promotion leveraging diverse Digital Marketing channels - both Organic and Paid. - An extra chapter deep-dives into the process of setting up and managing personal websites without programming. The book provides a step-by-step guide on the right way to launch any digital product - E-books, Online Courses, Podcasts, and Written Content - It removes the complication around monetising your content. - It will show you how best to come up with product ideas that people will be willing to pay for. - It will show you how to get your products on all the global platforms easily and get paid on them. - It will show you the process that goes into creating any form of a digital product.
How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen
As we all know by now, comments on the Internet are a fascinating thing. My favorite involve the word “fanboy.” Generally speaking, being a fanboy means you write (stories, tweets, whatever) about a certain topic with a positive angle. It’s meant to be a derogatory term, but the truth is that it’s so overused that it’s almost completely meaningless. For the sake of this post, though, I’ll play ball. I have a confession to make: I’m a fanboy. Now, I didn’t say specifically what I’m a fanboy of, because there have been too many titles bestowed upon me over the years. At various points over just the past few months, I’ve been an Apple fanboy, a Google fanboy, a Twitter fanboy, a Facebook fanboy, a Foursquare fanboy, a Gowalla fanboy, and yes, even a Microsoft fanboy. Never mind that most of companies compete with one another, so it would be hard to be a true fanboy of multiple ones without misrepresenting my fanboydom of a few of the others. We’ll just say I’m a fanboy and leave it at that. And that leaves me wondering: why wouldn’t you want to be a fanboy?
If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.
