America Buys
Author:
Publisher:
Published: 1981
Total Pages: 524
ISBN-13:
DOWNLOAD EBOOKPosts
Consumer Research
Author: Stephen Brown
Publisher: Routledge
Published: 2005-06-23
Total Pages: 430
ISBN-13: 1134690029
DOWNLOAD EBOOKConsumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
Library Journal
Author: Melvil Dewey
Publisher:
Published: 1921
Total Pages: 918
ISBN-13:
DOWNLOAD EBOOKIncludes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Consumer Behaviour
Author: Michael Solomon
Publisher: Pearson Higher Education AU
Published: 2012-10-24
Total Pages: 553
ISBN-13: 1442564997
DOWNLOAD EBOOKConsumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Qualitative Consumer Research
Author: Russell W. Belk
Publisher: Emerald Group Publishing
Published: 2017-08-18
Total Pages: 290
ISBN-13: 1787149463
DOWNLOAD EBOOKUsing some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
Representing Consumers
Author: Barbara Stern
Publisher: Routledge
Published: 2003-09-02
Total Pages: 417
ISBN-13: 1134669879
DOWNLOAD EBOOKRepresenting Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity
Author: Shelby D. Hunt
Publisher: Taylor & Francis
Published: 2016-09-16
Total Pages: 360
ISBN-13: 131529088X
DOWNLOAD EBOOKIn this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
The Elgar Companion to Consumer Research and Economic Psychology
Author: Peter E. Earl
Publisher: Edward Elgar Publishing
Published: 2002-01-01
Total Pages: 671
ISBN-13: 1843768704
DOWNLOAD EBOOKPresents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
Persuasive Communication
Author: Richard O. Young
Publisher: Routledge
Published: 2016-07-15
Total Pages: 481
ISBN-13: 1317417178
DOWNLOAD EBOOKThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Integrated Communication
Author: Esther Thorson
Publisher: Psychology Press
Published: 1996
Total Pages: 408
ISBN-13: 9780805813913
DOWNLOAD EBOOKFirst Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
