This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and stimulating guide to a complex and many-sided field.
The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. An All-Consuming Century is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer's democracy after World War II. From the introduction of Henry Ford's Model T ("so low in price that no man making a good salary will be unable to own one") and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism—with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and '90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans. Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century.
Greek pottery was exported around the ancient world in vast quantities over a period of several centuries. This book focuses on the Greek pottery consumed by people in the western Mediterranean and trans-Alpine Europe from 800-300 BCE, attempting to understand the distribution of vases, and particularly the reasons why people who were not Greek decided to acquire them. This new approach includes discussion of the ways in which objects take on different meanings in new contexts, the linkages between the consumption of goods and identity construction, and the utility of objects for signaling positive information about their owners to their community. The study includes a database of almost 24,000 artifacts from more than 230 sites in Portugal, Spain, France, Switzerland, and Germany. This data was mapped and analyzed using geostatistical techniques to reveal different patterns of consumption in different places and at different times. The development of the new approaches explored in this book has resulted in a shift away from reliance on the preserved fragments of ancient Greek authors’ descriptions of western Europe, remains of monumental buildings, and major artworks, and toward investigation of social life and more prosaic forms of material culture. ADDITIONAL E-RESOURCES FOR THIS BOOK ARE AVAILABLE: https://digitalcommons.chapman.edu/art_data/1/
Political Consumerism captures the creative ways in which consumers and citizens turn to the market as their arena for politics. This book theorizes, describes, analyzes, compares, and evaluates how political consumers target corporations to solve globalized problems. It demonstrates the reconfiguration of civic engagement, political participation, and citizenship. Unlike other studies, this book also evaluates if and how consumer actions are or can become effective mechanisms of global change.
The desire to acquire luxury goods and leisure services is a basic force in modern life. This work explores both the historical origins and world-wide appeal of this relatively modern phenomenon.
There is now a widespread interest in reuse in many domains, from opera houses built over old warehouses, to vintage clothes and everyday goods incorporating repurposed materials or parts. Despite its ubiquity, this extensive creative work is typically seen in narrowly environmental terms, as a means of reducing carbon, resource use or waste. However, as this volume shows, reuse also has aesthetic and cultural dimensions and a rich social currency, invoked to consciously subvert the accelerated consumer culture responsible for our unfolding environmental crisis. In three parts, the essays in this book consider reuse in terms of values, aesthetics and meaning, its application in contemporary urban and spatial settings, and the revival of social practices involving a more conscious recourse to reuse and repair. These are bookended by the editors' essays: the first, on the significant relationship between reuse and technological and social acceleration evident in the surrounding consumer society; and the last, on the multiple forms of reuse deployed in a contemporary alternative building practice, and their contributions to presenting alternative ways of living in the world. Challenging dominant understandings of ‘waste’ and ‘consumption’, Subverting Consumerism shows how reuse has become a means for many to creatively engage with the past, and to discover a continuity and sense of place eroded by the accelerative regimes of contemporary consumerism. Becoming a means of resistance, and offering a range of aesthetic, social and economic possibilities, reuse can be found to subvert and challenge the obsessive quest for the new found in contemporary consumerism.
The Anatomy of Consumerism is a story of greed and obsession and consumption. Of waste and environmental degradation. Of destruction and despair. It is the story of being human. In this earnest account of a serious problem in which we are all implicated, we come to terms with our collective obsession with material consumption. The Anatomy of Consumerism tracks this consumption from the Industrial Revolution, through a ravenous stretch of excessive production and acquisition, all the way to our digital present—a period during which we overconsume as a matter of course and visit irreparable damage on our natural environment as a result. It is no wonder the consequences of human greed fester so hotly in debate among economists, social scientists, and environmentalists. The Anatomy of Consumerism wades into this debate’s center.
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.
This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular′ music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and stimulating guide to a complex and many-sided field.
