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Author: Jeri Freedman
Publisher: The Rosen Publishing Group, Inc
Published: 2012-12-15
Total Pages: 66
ISBN-13: 1448882729
DOWNLOAD EBOOKProvides advice on developing wise spending habits and getting a good deal when shopping for clothes, consumer goods, food, medicine, personal care products, and entertainment.
Author: Barry Smart
Publisher: SAGE
Published: 2010-03-15
Total Pages: 266
ISBN-13: 0857026933
DOWNLOAD EBOOKWhat factors are contributing to the continuing growth in consumption of goods and services? At what point do the costs associated with consumerism begin to call our way of life into question? How are the problems of resource depletion, waste and pollution, and environmental impact being addressed? What is to be done about the consequences of our all-consuming way of life? Ever-increasing consumption and a relentless pursuit of growth in output are the twin pillars on which the modern economy and contemporary social life rest. But the consumer way of life is globally unsustainable. We can′t all live the consumer dream. This comprehensive, lively and informative book will quickly be recognized as a benchmark in the field. It brings together a huge set of resources for thinking about the development of consumer culture, its defining features, and global consequences. Adept in handling a complex range of classical and contemporary theoretical sources, the book draws on an impressive range of comparative material and provides a variety of contemporary examples to inform and enhance understanding of our consuming way of life. Smart writes with verve and feeling and has produced a stimulating book that enlarges our understanding of consumer culture and provides a timely critical analysis of its consequences. Clear, engaging, and original this book will be essential reading for all those interested in and concerned about our global culture of consumption including researchers and students in sociology, politics, cultural studies, economics, and social geography.
Author: John Stossel
Publisher: Berkley Trade
Published: 1982
Total Pages: 242
ISBN-13: 9780425053164
DOWNLOAD EBOOKAuthor: Joseph Kerry
Publisher: John Wiley & Sons
Published: 2008-05-23
Total Pages: 356
ISBN-13: 9780470753682
DOWNLOAD EBOOKSmart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: Part 1 looks at smart packaging technologies for food quality and safety Part 2 addresses smart packaging issues for the supply chain Part 3 focuses on smart packaging for brand protection and enhancement Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.
Author: Kathiann M. Kowalski
Publisher: Enslow Publishing, LLC
Published: 2014-01-01
Total Pages: 50
ISBN-13: 1464612633
DOWNLOAD EBOOKShould you buy that smartphone at full price now or wait for the sale? Shopping can be fun but also stressful, especially on a teen-sized budget. That's why it's important to be a critical consumer. It's easy to spend money, but how do you save? With helpful tips and math word problems, this book will show readers how to make smart financial decisions, avoid the bad deal, and get the most for their money.
Author: Philippe AIMÉ
Publisher: Convertize
Published: 2019-03-01
Total Pages: 272
ISBN-13:
DOWNLOAD EBOOKConversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Author: Wendy Wiedenhoft Murphy
Publisher: SAGE Publications
Published: 2016-07-27
Total Pages: 251
ISBN-13: 148335816X
DOWNLOAD EBOOKConsumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.
Author: Mattie Reynolds
Publisher: Red Chair Press
Published: 2013-01-01
Total Pages: 28
ISBN-13: 1937529487
DOWNLOAD EBOOKSuper-Smart Shopping models different ways children can help their families make good decisions when shopping and develop skills to be a smart consumer.
Author: Linda Mack Ross
Publisher:
Published: 1996
Total Pages: 236
ISBN-13:
DOWNLOAD EBOOKA consumer guide providing the questions to ask and the process to follow for making the best choices when hiring a service provider or purchasing a product.
Author: Dona Vitale
Publisher: Paramount Market Publishing
Published: 2006
Total Pages: 184
ISBN-13: 9780976697381
DOWNLOAD EBOOKConsumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.
