Consumer Psychology 2e
Consumer Psychology 2e

Author: Cathrine Jansson-Boyd

Publisher: McGraw-Hill Education (UK)

Published: 2019-08-02

Total Pages: 338

ISBN-13: 0335247970

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• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: • Memory and learning • Perception and attention • Emotions • Decision making • Motivation • Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: • Motives for and consequences of sharing in a social media environment • Online gaming and online customized advertising • Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.

Consumer Psychology
Consumer Psychology

Author: Jansson-Boyd

Publisher: McGraw-Hill Education (UK)

Published: 2010-01-01

Total Pages: 274

ISBN-13: 033523979X

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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

The Cambridge Handbook of Consumer Psychology
The Cambridge Handbook of Consumer Psychology

Author: Cait Lamberton

Publisher: Cambridge University Press

Published: 2023-04-06

Total Pages: 873

ISBN-13: 1009243942

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In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Psychological Foundations of Marketing
Psychological Foundations of Marketing

Author: Allan J Kimmel

Publisher: Routledge

Published: 2018-01-12

Total Pages: 406

ISBN-13: 1315436078

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This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Multicultural Psychology
Multicultural Psychology

Author: Jennifer Teramoto Pedrotti

Publisher: SAGE Publications

Published: 2020-07-30

Total Pages: 458

ISBN-13: 1506375871

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Combining theory and history with an active approach rooted in self-reflection, Multicultural Psychology applies a framework of self-awareness and social justice to foundational and current topics across Multicultural Psychology studies today. Multicultural Psychology focuses on identity and its social context to help students view culture not just as a minority issue, but a way of understanding all human experiences. Multicultural Psychology will help students apply concepts to their own lives at point of learning, to assess their own awareness and progress, and to consider their own role and ability to engage in social change. With this balanced approach, Multicultural Psychology helps students entering the course with varied levels of cultural and diversity awareness to understand their individual and social cultural contexts, to gain awareness of their interactions with others, and to understand the intersections that occur with other cultures across their lives and careers.

Consumer Psychology for Marketing
Consumer Psychology for Marketing

Author: G. R. Foxall

Publisher:

Published: 1994

Total Pages: 268

ISBN-13:

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The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.

Applied Psychology
Applied Psychology

Author: Graham C. Davey

Publisher: John Wiley & Sons

Published: 2023-06-06

Total Pages: 756

ISBN-13: 1119856744

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A practical and easy-to-understand introduction to applied psychology In the newly revised second edition of Applied Psychology, distinguished psychologist and author Graham C. Davey delivers an accessible introduction to the main areas of applied psychology from the perspectives of practitioners and researchers in the United Kingdom, Europe, and other parts of the world. It explains the core psychological knowledge and research that underpins the most commonly employed areas of applied psychology. This latest edition adds six brand-new chapters that cover emerging topics in applied psychology, as well as a chapter on teaching psychology, and extensive revisions to the individual clinical psychology chapters. The book is accompanied by a resource website that offers a wide range of teaching and learning features, including a test bank, instructor slides, and a collection of professional and training chapters. Readers will also find: Thorough introductions to clinical, health, forensic, and educational psychology Comprehensive explorations of occupational, sport, and counselling psychology Practical discussions of coaching psychology, including the application of psychological theory during coaching Fulsome treatments of emerging topics in applied psychology, including environmental, consumer, and community psychology Perfect for Level 1 introductory psychology students, Applied Psychology will also benefit Level 2 and 3 students seeking core theoretical and professional information highly relevant to their future practice.

Statistics for Psychology II
Statistics for Psychology II

Author: PressGrup Academician Team

Publisher: Prof. Dr. Bilal Semih Bozdemir

Published:

Total Pages: 480

ISBN-13:

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Interpreting and Reporting Statistical Results In the realm of psychological research, the ability to interpret and report statistical results accurately is paramount. This chapter delves into the essential guidelines and practices that researchers must follow to communicate findings effectively and responsibly. As psychologists often work with complex data sets, the interpretation of statistical results demands clarity, precision, and rigor. Understanding Statistical Output The first step in interpreting statistical results is to comprehend the output generated by statistical software. This output typically includes a range of statistics such as p-values, confidence intervals, regression coefficients, and others, depending on the analysis conducted. Each of these elements conveys critical information, which must be accurately interpreted to draw meaningful conclusions. For example, in hypothesis testing, the p-value indicates the probability of obtaining results as extreme as observed, assuming the null hypothesis is true. A p-value less than the predefined alpha level (commonly set at 0.05) leads to the rejection of the null hypothesis. Researchers must not only report the p-value but also contextualize it within the broader framework of the study, including the sample size and effect size.