CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES
CONSUMER INVOLVEMENT AND PRODUCT DIVERSITIES

Author: Dr. Ashutosh Sandhe

Publisher: Lulu.com

Published: 2019-01-21

Total Pages: 330

ISBN-13: 035930074X

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India is one of the emerging markets in the global economy. Since liberalization, the country has witnessed growth at unprecedented rate. With reforms in almost all the sectors, the country has seen growth in infrastructure, capital markets, banking, insurance, etc. This advancement has given rise to a new sector in the country in the form of retail industry. With growth of industry, the employment levels have increased and that has led to the increase in disposable income of the common consumer. Not only that, with the effect of globalization and liberalization, the consumer now has a sea of choices for satisfying his needs and wishes.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace
Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Author: Alcántara-Pilar, Juan Miguel

Publisher: IGI Global

Published: 2015-04-30

Total Pages: 430

ISBN-13: 1466682639

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The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Managing Diversity, Innovation, and Infrastructure in Digital Business
Managing Diversity, Innovation, and Infrastructure in Digital Business

Author: Ray, Nilanjan

Publisher: IGI Global

Published: 2018-08-24

Total Pages: 305

ISBN-13: 1522559949

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In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Mainstreaming Diversity, Equity, and Inclusion as Future Workplace Ethics
Mainstreaming Diversity, Equity, and Inclusion as Future Workplace Ethics

Author: Raimi, Lukman

Publisher: IGI Global

Published: 2022-06-10

Total Pages: 297

ISBN-13: 1668436590

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Currently, there are several divergent and convergent understandings of diversity, equity, and inclusion (DEI) as the term continues to evolve and expand. A number of scholars, practitioners, and international bodies have attempted to define the concept, theoretical underpinnings, dimensions, and sources of DEI as well as its advantages and disadvantages in organizations and workplaces. However, further study is necessary to accurately define the concept of DEI in order to appropriately develop and implement inclusive policies in today’s business world. Mainstreaming Diversity, Equity, and Inclusion as Future Workplace Ethics enhances the historical origin of DEI, considers existing definitions and theories of DEI from a multidisciplinary lens, and provides insightful and valuable materials that are focused on DEI to aid the application of these concepts in theory and practice. Covering topics such as economic growth and policy development, this reference work is ideal for policymakers, ethicists, human resource specialists, business owners, executives, managers, industry professionals, academicians, researchers, instructors, and students.

Marketing and Multicultural Diversity
Marketing and Multicultural Diversity

Author: Professor C P Rao

Publisher: Gower Publishing, Ltd.

Published: 2012-08-28

Total Pages: 464

ISBN-13: 1409459829

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As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Author: Gbadamosi, Ayantunji

Publisher: IGI Global

Published: 2022-05-20

Total Pages: 346

ISBN-13: 1668435926

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Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as “less privileged” or “low-income consumers” are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.

Digital Factory for Human-oriented Production Systems
Digital Factory for Human-oriented Production Systems

Author: Luca Canetta

Publisher: Springer Science & Business Media

Published: 2011-07-10

Total Pages: 313

ISBN-13: 1849961727

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Digital factory is a comprehensive approach providing methodologies, models and tools that support manufacturing enterprises in the rearrangement of their organizational structures to deal with expected changes in manufacturing processes and markets. Digital Factory for Human-oriented Production Systems investigates the impact of the digital factory through a consideration of the entire product/process lifecycle, and the broad network of product engineering, material and component suppliers, manufacturing equipment suppliers, and customers involved in current and next generation manufacturing. It covers the utilization and integration of: human body ergonomics models; production system discrete event simulation; 3D/virtual and augmented reality visualization; collaborative design tools; automatic data capture; and knowledge management systems based on semantic web ontologies integrated by a continuous data management. The coverage of various types of factory and manufacturing phases, representations and simulations allows researchers in academia and industry to perform a dynamic analysis and up-to-date modeling of the processes involved. Digital Factory for Human-oriented Production Systems describes the tools that allow a move towards the integrated digital factory and underlines the business impact that companies can obtain by adopting these tools. As well as benefiting international organizations, the proposed methodologies and technologies have also been developed in order to facilitate their adoption by small or medium-sized businesses, making them relevant to all product engineers and managers who want improve the efficiency and effectiveness of their enterprises.

Enlightened Marketing in Challenging Times
Enlightened Marketing in Challenging Times

Author: Felipe Pantoja

Publisher: Springer Nature

Published: 2020-09-17

Total Pages: 658

ISBN-13: 3030425452

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This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ICBLP 2019
ICBLP 2019

Author: Zulidiana D. Rusnalasari

Publisher: European Alliance for Innovation

Published: 2019-10-16

Total Pages: 1166

ISBN-13: 1631901990

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We are delighted to introduce the proceedings of the First edition of the 2019 European Alliance for Innovation (EAI) The International conference on business, law, and pedagogy (ICBLP 2019). The International conference on business, law, and pedagogy accepts the papers in the three thematic areas with multiple research approaches and methodologies. The conference provides a platform for wide-ranging issues, which captures contemporary developments in business, law and pedagogy within which a wide range of networking opportunities can be nurtured for the advancement of future research and global collaboration. This approach is now vital in research endeavours as business, law and pedagogy practices are increasingly prone to an era of cross-fertilization through meaningful multi-disciplinary collaborations We strongly believe that ICBLP conference provides a good forum for all researcher, developers and practitioners to discuss all science and technology aspects that are relevant to smart grids. We also expect that the future ICBLP 2019 conference will be as successful and stimulating, as indicated by the contributions presented in this volume.