Conquer Your Rebrand

Conquer Your Rebrand

Author: Bill Kenney

Publisher:

Published: 2023-07-11

Total Pages: 0

ISBN-13: 9781544538990

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Your brand is the true superpower separating mediocre businesses from category leaders. If you're ready to embark on your brand journey, unlocking the true potential of your organization, Conquer Your Rebrand sets you up for success. Bill Kenney pulls back the curtain on every step of the branding process, including a tactical, practical breakdown of everything he's learned over a decade in the branding trenches. Conquer Your Rebrand is the most complete brand-building playbook you'll ever read. It addresses the "why" of B2B branding and, more importantly, the actionable details of "how." Know how to prepare and what to expect when embarking on your rebranding journey. Learn to recognize and avoid common pitfalls. Discover what matters most in your agency partner, how to plan for your brand rollout, and everything in between. It's time for your brand to propel you forward, not hold you back.


Designing B2B Brands

Designing B2B Brands

Author: Carlos Martinez Onaindia

Publisher: John Wiley & Sons

Published: 2013-02-19

Total Pages: 226

ISBN-13: 1118554434

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“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.


Rebrand Yourself, Retell Your Story

Rebrand Yourself, Retell Your Story

Author: Dr. Yasser Mattar

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2022-11-15

Total Pages: 180

ISBN-13: 981508478X

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Personal branding is a key factor in career success in the digital world today. It distinguishes us from other industry professionals, makes us stand out to employers, clients and collaborators, and gives us a competitive advantage in getting jobs, connections and sideline hustles. But what exactly is a personal brand? How do we go about creating one? And for those of us who are looking to pivot to new opportunities, how do we refresh our branding? (Re)brand Yourself, (Re)tell Your Story is your indispensable guide to the journey of personal branding. Author Yasser Mattar shows that skills and competencies are the unique value-add that we bring to an enterprise – but they are in danger of being overlooked if not communicated clearly. That is why we need to craft a memorable brand persona, and use storytelling techniques to structure a compelling brand story, in order to highlight our winning attributes. A personal brand is the best investment you can make for your career. If you do it right, you’ll find that you’re never just an employee of a company anymore – you’re a brand in your own right.


Conquer

Conquer

Author: Michelle St. James

Publisher: Blackthorn Press

Published: 2022-03-20

Total Pages: 232

ISBN-13:

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★★★★★ "5 Off The Chart Stars - So Good!" They call him the Lion. The son of a high-ranking bratva leader, Lyonya Antonov has been waiting nearly two decades to avenge his father’s imprisonment and take his rightful place at the top of the mafia food chain. He’s just missing one piece of the puzzle - and her name is Kira Baranov. Kira Baranov is a sheltered mafia princess with no power. It might be the 21st century in the rest of the world, but the Russian mafia will never accept a female leader. This despite the fact that the current boss, Kira’s father Viktor, has taught her everything he knows. Lyon knows Viktor is a king without an heir Kira knows she can’t keep the Baranovs in power without a partner of the male persuasion. The wolves are at the gates, vying for control in a world where one mistake can be deadly. But when their arranged marriage becomes sizzling desire, the line blurs dangerously between business and pleasure, and it may cost them their newfound love - and their lives. It's a Savage Empire - and it's not your mother’s mob. _____________________________________ ★★★★★ "Love it! Love it!! Love it!” ★★★★★ "The ending left me breathless..." ★★★★★ "Must, must read!" ★★★★★ "Omg! Hot, feisty and dramatic!" ★★★★★ "HOT! HOT! HOT!!" ★★★★★ "... thrilling and consuming..." ★★★★★ "An Intense and Riveting Story from the first page!!!"


Lean Branding

Lean Branding

Author: Laura Busche

Publisher: O'Reilly Media

Published: 2019-03-01

Total Pages: 292

ISBN-13: 1492054178

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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply


Rebrand

Rebrand

Author: Bernard Kelvin Clive

Publisher: Blurb

Published: 2021-08-06

Total Pages: 326

ISBN-13: 9781542692748

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This book contains the following themes/titles: - Branding - Personal Branding - Rebranding - Reputation Management - Digital Marketing - Social Media Strategies - Artiste Brand Promotion - Author Branding - Book Publishing - Public Speaking - Podcasting. It is your Total branding guide.


Sticky Branding

Sticky Branding

Author: Jeremy Miller

Publisher: Dundurn

Published: 2015-01-10

Total Pages: 277

ISBN-13: 1459728122

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#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.


Brand Intervention

Brand Intervention

Author: David Brier

Publisher:

Published: 2017-11-29

Total Pages: 290

ISBN-13: 9780999529706

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"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover


Unexpected

Unexpected

Author: Abigail Folk

Publisher: WestBow Press

Published: 2019-12-20

Total Pages: 81

ISBN-13: 197368229X

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Unexpected is about what happens when you truly relinquish all control over to God. Unexpected is about dealing with loss, coping with bad seasons and celebrating the good. This book is outspoken and honest with bubbly humor.


Make Change Work for You

Make Change Work for You

Author: Scott Steinberg

Publisher: Penguin

Published: 2015-01-06

Total Pages: 322

ISBN-13: 0698136861

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Finding the courage to embrace change and take chances is the only way to succeed. Business, culture, and competitive landscapes have fundamentally changed, but basic principles and best practices for succeeding and future-proofing both yourself and your organization haven’t. With a mix of compelling stories, research from the social sciences and psychology, and real-world insights, Make Change Work for You shows readers how to reignite their career, rekindle their creativity, and fearlessly innovate their way to success by providing the tools needed to master uncertainty and conquer every challenge they’ll face in life or business. Make Change Work for You opens with an overview of the most common factors that lead to self-defeating behaviors, including fear of failure, embarrassment, underperformance, rejection, confrontation, isolation, and change itself. Using a simple four-part model, Steinberg guides readers to understand and better respond to the challenges that change can bring: Focus: Define the problem and come to understand it objectively. Engage: Interact with the challenge and try a range of solutions. Assess: Review the response(s) generated by your tactics. React: Adjust your strategy accordingly. And, finally, the book shows readers how to develop the vital personal and professional skills required to triumph in the “new normal” by understanding and engaging in the 10 new habits that highly successful people share: 1. Play the Odds 2. Embrace Tomorrow Today 3. Seek Constant Motion 4. Lead, Don’t Follow 5. Never Stop Learning 6. Create Competitive Advantage 7. Connect the Dots 8. Pick Your Battles 9. Set and Align Your Priorities 10. Always Create Value