Understanding Media

Understanding Media

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

Published: 2016-09-04

Total Pages: 396

ISBN-13: 9781537430058

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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.


Reputation

Reputation

Author: Charles J. Fombrun

Publisher: Harvard Business Review Press

Published: 1996

Total Pages: 482

ISBN-13: 9780875846330

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This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.


Reducing Environmental Cancer Risk

Reducing Environmental Cancer Risk

Author: Suzanne H. Reuben

Publisher: DIANE Publishing

Published: 2010-10

Total Pages: 240

ISBN-13: 1437934218

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Though overall cancer incidence and mortality have continued to decline in recent years, cancer continues to devastate the lives of far too many Americans. In 2009 alone, 1.5 million American men, women, and children were diagnosed with cancer, and 562,000 died from the disease. There is a growing body of evidence linking environmental exposures to cancer. The Pres. Cancer Panel dedicated its 2008¿2009 activities to examining the impact of environmental factors on cancer risk. The Panel considered industrial, occupational, and agricultural exposures as well as exposures related to medical practice, military activities, modern lifestyles, and natural sources. This report presents the Panel¿s recommend. to mitigate or eliminate these barriers. Illus.


Computer Communication Networks

Computer Communication Networks

Author: R.L. Grimsdale

Publisher: Springer

Published: 2012-03-14

Total Pages: 498

ISBN-13: 9789401175821

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In 1968 the Advanced Research Projects Agency (ARPA) of the U.S. Department of Defense began implementation of a computer communication network which permits the interconnection of heter ogeneous computers at geographically distributed centres through out the United States. This network has come to be known as the ARPANET and has grown from the initial four node configuration in 1969 to almost forty nodes (including satellite nodes in Hawaii, Norway, and London) in late 1973. The major goal of ARPANET is to achieve resource sharing among the network users. The resources to be shared include not only programs, but also unique facilities such as the powerful ILLIAC IV computer and large global weather data bases that are economically feasible when widely shared. The ARPANEr employs a distributed store-and-forward packet switching approach that is much better suited for computer communications networks than the more conventional circuit-switch ing approach. Reasons favouring packet switching include lower cost, higher capacity, greater reliability and minimal delay. All of these factors are discussed in these Proceedings.


No Logo

No Logo

Author: Naomi Klein

Publisher: Macmillan

Published: 2000-01-15

Total Pages: 520

ISBN-13: 9780312203436

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"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.