Concevoir, rédiger, illustrer et diffuser vos messages

Concevoir, rédiger, illustrer et diffuser vos messages

Author: Didier Faure

Publisher: Maxima Laurent du Mesnil éditeur

Published: 1998

Total Pages: 157

ISBN-13: 9782840011545

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Ecrire, que ce soit sur papier ou sur écran, reste le moyen le plus naturel et le plus adapté pour transmettre les messages de l'entreprise. Ce livre est une boîte à outils, un guide pratique pour permettre à chacun d'entre nous " d'écrire moins mais mieux ". Il s'applique à tous les documents professionnels : mémos, comptes rendus, rapports d'activité, livrets d'accueil, journaux d'entreprise. Il adopte la démarche qui a fait le succès du marketing direct. En cela, il se distingue de nombreux guides de communication écrite. Cet ouvrage vous aide d'abord à réfléchir à la cible de votre écrit, c'est-à-dire à votre lecteur. Qui est-il ? Qu'attend-il ? Comment réagit-il ? Il examine ensuite les moyens, qui vous permettront d'atteindre cette cible et vous aide notamment à mieux connaître la chaîne graphique. Comment fonctionne-t-elle ? Comment en tirer le profit maximum ? Comment diminuer ses coûts ? Enfin, il s'intéresse au contenu de votre message. Quelles idées, quels mots, quelles illustrations utiliser pour informer, convaincre, séduire et augmenter l'impact de votre communication ? Maîtrisant mieux les techniques de communication de votre entreprise, vous serez désormais, grâce à ce guide, en mesure de transmettre vos messages avec plus d'efficacité.


The Frontlines of Peace

The Frontlines of Peace

Author: Severine Autesserre

Publisher: Oxford University Press

Published: 2021-02-01

Total Pages: 241

ISBN-13: 0197530370

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At turns surprising, funny, and gut-wrenching, this is the hopeful story of the ordinary yet extraordinary people who have figured out how to build lasting peace in their communities The word "peacebuilding" evokes a story we've all heard over and over: violence breaks out, foreign nations are scandalized, peacekeepers and million-dollar donors come rushing in, warring parties sign a peace agreement and, sadly, within months the situation is back to where it started--sometimes worse. But what strategies have worked to build lasting peace in conflict zones, particularly for ordinary citizens on the ground? And why should other ordinary citizens, thousands of miles away, care? In The Frontlines of Peace, Séverine Autesserre, award-winning researcher and peacebuilder, examines the well-intentioned but inherently flawed peace industry. With examples drawn from across the globe, she reveals that peace can grow in the most unlikely circumstances. Contrary to what most politicians preach, building peace doesn't require billions in aid or massive international interventions. Real, lasting peace requires giving power to local citizens. Now including teaching and book club discussion guides, The Frontlines of Peace tells the stories of the ordinary yet extraordinary individuals and organizations that are confronting violence in their communities effectively. One thing is clear: successful examples of peacebuilding around the world, in countries at war or at peace, have involved innovative grassroots initiatives led by local people, at times supported by foreigners, often employing methods shunned by the international elite. By narrating success stories of this kind, Autesserre shows the radical changes we must take in our approach if we hope to build lasting peace around us--whether we live in Congo, the United States, or elsewhere.


Margaret of York, Simon Marmion, and The Visions of Tondal

Margaret of York, Simon Marmion, and The Visions of Tondal

Author: Thomas Kren

Publisher: Getty Publications

Published: 1992-07-16

Total Pages: 273

ISBN-13: 0892362049

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Presented at a symposium held in 1990 to celebrate the Getty Museum's acquisition of the only known illuminated copy of The Visions of Tondal, twenty essays address the celebrated bibliophilic activity of Margaret of York; the career of Simon Marmion, a favorite artist of the Burgundian court; and The Visions of Tondal in relation to illustrated visions of the Middle Ages. Contributors include Maryan Ainsworth, Wim Blockmans, Walter Cahn, Albert Derolez, Peter Dinzelbacher, Rainald Grosshans, Sandra Hindman, Martin Lowry, Nigel Morgan, and Nigel Palmer.


Poets, Patrons, and Printers

Poets, Patrons, and Printers

Author: Cynthia J. Brown

Publisher: Cornell University Press

Published: 2019-03-15

Total Pages: 519

ISBN-13: 150174254X

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Cynthia J. Brown explains why the advent of print in the late medieval period brought about changes in relationships among poets, patrons, and printers which led to a new conception of authorship. Examining such paratextual elements of manuscripts as title pages, colophons, and illustrations as well as such literary strategies as experimentation with narrative voice, Brown traces authors' attempts to underscore their narrative presence in their works and to displace patrons from their role as sponsors and protectors of the book. Her accounts of the struggles of poets, including Jean Lemaire, Jean Bouchet, Jean Molinet, and Pierre Gringore, over the design, printing, and sale of their books demonstrate how authors secured the status of literary proprietor during the transition from the culture of script and courtly patronage to that of print capitalism.


Speed Management

Speed Management

Author: European Conference of Ministers of Transport

Publisher: OECD Publishing

Published: 2006

Total Pages: 296

ISBN-13:

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This Report addresses the key issues surrounding traffic speed management and highlights the improvements in policy and operations needed to reduce the extent of speeding.


The Violence of Modernity

The Violence of Modernity

Author: Debarati Sanyal

Publisher: JHU Press

Published: 2020-03-03

Total Pages: 289

ISBN-13: 1421429292

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The Violence of Modernity turns to Charles Baudelaire, one of the most canonical figures of literary modernism, in order to reclaim an aesthetic legacy for ethical inquiry and historical critique. Works of modern literature are commonly theorized as symptomatic responses to the trauma of history. In a climate that tends to privilege crisis over critique, Debarati Sanyal argues that it is urgent to rethink literary experience in terms that recall its contestatory potential. Examining Baudelaire's poems afresh, she shifts the focus of critical attention toward an account of modernism as an active engagement with violence, specifically the violence of history in nineteenth-century France. Sanyal analyzes a literary current that uses the traditional hallmarks of modernism—irony, intertextuality, self-reflexivity, and formalism—to challenge the historical violence of modernity. Baudelaire and the committed ironists writing in his wake teach us how to read and resist the violence of history, and thereby to challenge the melancholy tenor of our contemporary "wound culture." In a series of provocative readings, Sanyal presents Baudelaire's poetry as an aesthetic form that contests historical violence through rhetorical strategies of complicity, counterviolence, and critique. The book develops a new account of Baudelaire's significance as a modernist by dislodging him both from his traditional status as a practitioner of "art for art's sake" and from his more recent incarnation as the poet of trauma. Following her extended analysis of Baudelaire's poetry, Sanyal in later chapters considers a number of authors influenced by his strategies—including Rachilde, Virginie Despentes, Albert Camus, and Jean-Paul Sartre—to examine the relevance of their interventions for our current climate of trauma and terror. The result is a study that underscores how Baudelaire's legacy continues to energize literary engagements with the violence of modernity.


Souls Forgotten

Souls Forgotten

Author: Francis B. Nyamnjoh

Publisher: African Books Collective

Published: 2008

Total Pages: 361

ISBN-13: 9956558125

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One day, Mama Ngonsu told her son: "Normally, a child grew up and stayed around to help his parents. The world has changed, and things are no longer as they used to be. Things must not be normal all the time, otherwise life would not be life." When Emmanuel Kwanga gets a University scholarship, he travels from the lake and hills of Abehema to the Great City. Everyone in the village has invested in him their hopes for the good life. When the life they've imagined is cut short by the University guillotine, Emmanuel Kwanga must struggle to make sense of what the good life means - for himself and for Abehema - in a world where things are no longer as they used to be. This novel is about coming of age and coming to terms in Mimboland. It is also about the fragility of life and the strength of the human spirit. The filth and screaming splendor of the city and the perplexed tranquility of the village are juxtaposed, as the tension and conviviality between tradition and modernity are lived and explored. Roads and drivers, dreams and public transport link different geographies. Faltering along or speeding away, these spaces of risk, frustration and solidarity are filled with popular songs as vehicles for understanding events and relationships. With every crossing of the Pont de Maturit the story flows, and its mysteries surge. In this novel, the worlds of the living and the dead intermingle, as do the natural and the supernatural, the visible and the invisible.


Marketing Identities Through Language

Marketing Identities Through Language

Author: E. Martin

Publisher: Springer

Published: 2005-11-30

Total Pages: 300

ISBN-13: 0230511902

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.


Elements of Structural Syntax

Elements of Structural Syntax

Author: Lucien Tesnière

Publisher: John Benjamins Publishing Company

Published: 2015-02-11

Total Pages: 782

ISBN-13: 9027269998

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This volume appears now finally in English, sixty years after the death of its author, Lucien Tesnière. It has been translated from the French original into German, Spanish, Italian, and Russian, and now at long last into English as well. The volume contains a comprehensive approach to the syntax of natural languages, an approach that is foundational for an entire stream in the modern study of syntax and grammar. This stream is known today as dependency grammar (DG). Drawing examples from dozens of languages, many of which he was proficient in, Tesnière presents insightful analyses of numerous phenomena of syntax. Among the highlights are the concepts of valency and head-initial vs. head-final languages. These concepts are now taken for granted by most modern theories of syntax, even by phrase structure grammars, which represent, in a sense, the opposite sort of approach to syntax from what Tesnière was advocating. Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.


Narratives of Low Countries History and Culture

Narratives of Low Countries History and Culture

Author: Jane Fenoulhet

Publisher: UCL Press

Published: 2016-11-07

Total Pages: 252

ISBN-13: 1910634972

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This edited collection explores the ways in which our understanding of the past in Dutch history and culture can be rethought to consider not only how it forms part of the present but how it can relate also to the future. Divided into three parts – The Uses of Myth and History, The Past as Illumination of Cultural Context, and Historiography in Focus – this book seeks to demonstrate the importance of the past by investigating the transmission of culture and its transformations. It reflects on the history of historiography and looks critically at the products of the historiographic process, such as Dutch and Afrikaans literary history. The chapters cover a range of disciplines and approaches: some authors offer a broad view of a particular period, such as Jonathan Israel's contribution on myth and history in the ideological politics of the Dutch Golden Age, while others zoom in on specific genres, texts or historical moments, such as Benjamin Schmidt’s study of the doolhof, a word that today means ‘labyrinth’ but once described a 17th-century educational amusement park. This volume, enlightening and home to multiple paths of enquiry leading in different directions, is an excellent example of what a past-present doolhof might look like.