La boîte à outils de la Communication - 4e éd.

La boîte à outils de la Communication - 4e éd.

Author: Philippe Gérard

Publisher: Dunod

Published: 2023-02-08

Total Pages: 354

ISBN-13: 2100854127

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Comment réaliser un plan de communication ? Quelles méthodes choisir pour piloter et évaluer les actions ? Comment optimiser la communication par l'image, par l'écrit et par le Web ? Quels outils choisir pour établir des relations presse efficaces, dynamiser ses relations publiques, communiquer en période de crise ou développer la communication interne ? Comment travailler avec les agences ? Découvrez 56 outils indispensables à la pratique de la communication d'entreprise au quotidien. Cette 4e édition contient des exemples actualisés et un nouvel outil sur les réseaux sociaux.


La boîte à outils de la Communication - 5e éd.

La boîte à outils de la Communication - 5e éd.

Author: Bernadette Jézéquel

Publisher: Dunod

Published: 2024-04-03

Total Pages: 364

ISBN-13: 2100870718

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Comment réaliser un plan de communication ? Quelles méthodes choisir pour piloter et évaluer les actions ? Comment optimiser la communication par l'image, par l'écrit et par le Web ? Quels outils choisir pour établir des relations presse efficaces, dynamiser ses relations publiques, communiquer en période de crise ou développer la communication interne ? Comment travailler avec les agences ? Découvrez 58 outils indispensables à la pratique de la communication d'entreprise au quotidien. Cette 5e édition tient compte de l’impact de l’intelligence artificielle dans le monde de la communication. Les outils dédiés aux réseaux sociaux, à la marque employeur et à l’engagement des salariés ont bien été remaniés. Enfin, un nouvel outil est consacré à l’entreprise à mission.


Annuaire européen. 42.1994(1996)

Annuaire européen. 42.1994(1996)

Author: Tsimaratos

Publisher: Martinus Nijhoff Publishers

Published: 1996-11-19

Total Pages: 1278

ISBN-13: 9789041101938

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The "European Yearbook" promotes the scientific study of European organisations and the Organisation for Economic Co-operation and Development. Each volume contains a detailed survey of the history, structure and yearly activities of each organisation and an up-to-date chart providing a clear overview of the member states of each organisation. In addition, a number of articles on topics of general interest are included in each volume. A general index by subject and name, and a cumulative index of all the articles which have appeared in the "Yearbook," are included in every volume and provide direct access to the "Yearbook"'s subject matter. Each volume contains a comprehensive bibliography covering the year's relevant publications. This is an indispensable work of reference for anyone dealing with the European institutions. It is bilingual (English and French).


Election Observation and Democratization in Africa

Election Observation and Democratization in Africa

Author: NA NA

Publisher: Springer

Published: 2016-04-30

Total Pages: 334

ISBN-13: 1349623288

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This book offers an authoritative study of election observation in Africa and its relation with democratization processes. Election observation is a hotly debated issue in contemporary international relations and in political science. It is seen by donor- countries and the international community as a means to enhance democratization, but has been controversial with regard to the `mandates' of the observers, the cases of its misappropriation by authoritarian governments and its masking of other donor-country interests. The book addresses fundamental issues of elections and democrat-ization in Africa, evaluation policies and implementation, as well as the historical backgrounds. A range of case studies leads to new interpretations, which challenge previous empiricist accounts of election observation in Africa. Greater attention to historical and cultural context is required than has been present in previous, somewhat prescriptive accounts. An interdisciplinary approach gives fair coverage of the historical, political and cultural issues involved in elections and election observation in Africa. Key examples of the interface between election observation and democratization processes in various important countries in Africa are presented, linking an analysis of policies and practice. The book contributes to topical debates on the dilemmas and challenges of 'good governance' and on the varieties of democracy as a global phenomenon.