Comunicación de empresa en entornos turbulentos
Author: Luis del Pulgar Rodríguez
Publisher: ESIC Editorial
Published: 1999
Total Pages: 216
ISBN-13: 9788473561938
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Black Brands
Author: Fernando Olivares
Publisher: Editorial GEDISA
Published: 2019-07-01
Total Pages: 368
ISBN-13: 8417835253
DOWNLOAD EBOOKWho manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim “we do not manufacture for other brands” when yet they hide from us the fact that sometimes “other brands manufacture for them”? The number of companies outsourcing the whole of their production for their brands in an opaque manner is constantly increasing while they disregard the legitimate need for information and communication of the general public and consumers. Paradoxically, in this age of transparency opacity is ever growing among well-known brands in every industrial sector. Black Brands (in the Age of Transparency) is an extraordinary piece of work on truths and lies, on transparency and opacity of leading companies and brands in our age. The book is full of relevant cases never discussed before in sectors such as consumer products, baby foods, fashion, vehicles and mobile phones. Insightful and incisive, Fernando Olivares has directed his team to produce this book that will educate us as citizens and consumers. Their goal is to promote honest transparency –the only way to attain corporate legitimacy and sustainability in our time.
Quasioptical Systems
Author: Cuno Pümpin
Publisher: Ediciones Díaz de Santos
Published: 1990
Total Pages: 390
ISBN-13: 9788487189555
DOWNLOAD EBOOKHandbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings
Author: Perez-Uribe, Rafael
Publisher: IGI Global
Published: 2021-06-25
Total Pages: 616
ISBN-13: 1799881873
DOWNLOAD EBOOKFaced with chaotic environments, it is not possible to make totally efficient forecasts, especially when it is necessary to analyze events with multiple variables and micro, small, and medium enterprises (MSMEs) constantly face events that escape the laws of the market. The handling that has been given to the crisis caused by the coronavirus has been trial and error, and the economic, social, and environmental results remain to be seen. The markets and the world are chaotic. With the markets in chaos due to the COVID-19 pandemic, it is important to look at the methods used in these environments to promote business success. The Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings elaborates on the skills, techniques, and tools that are more useful for these environments and identifies what makes companies that work well in organizational chaos and in chaotic economic environments perform better than companies that are well organized. Covering topics such as strategic management, multidimensional chaos approach, and the global unstable market, this book is essential for managers, executives, academicians, policymakers, entrepreneurs, researchers, undergraduate and graduate business students, and any person interested in state-of-the-art business issues.
Forest Law
Author: Ursula Biemann
Publisher:
Published: 2014-10-15
Total Pages: 146
ISBN-13: 9781941789001
DOWNLOAD EBOOKThis artist's book accompanies the exhibition of a collaborative project by Swiss artist Ursula Biemann and Brazilian architect Paulo Tavares, presented at the Eli and Edythe Broad Art Museum, MSU in August 2014. Forest Law is a dynamic visual-textual engagement with the legal, ecological, cosmological and scientific dimensions of the tropical forest in the Ecuadorian Amazon. A trajectory through a transforming landscape, the book illuminates a series of legal cases and indigenous struggles for the rights of nature, incorporating text fragments, video stills and newly designed maps as well as a selection from legal documents, historical archives and other research material. This publication is coupled with the exhibition catalogue The Land Grant: Forest Law.
Managing Strategic Innovation and Change
Author: Michael Tushman
Publisher: Oxford University Press, USA
Published: 2004
Total Pages: 635
ISBN-13: 9780195135770
DOWNLOAD EBOOKThe second edition of this successful book addresses how technologies evolve and how they drive the need for organizational change and adaptation. Focusing on the general-management challenges that innovative firms face, the editors draw from a variety of disciplines and demonstrate the links between innovation, organizational competencies, organizational architectures, executive teams, and managing change. (Midwest).
Panel Data Econometrics
Author: Manuel Arellano
Publisher: Oxford University Press
Published: 2003
Total Pages: 244
ISBN-13: 0199245282
DOWNLOAD EBOOKWritten by one of the world's leading experts on dynamic panel data reviews, this volume reviews most of the important topics in the subject. It deals with static models, dynamic models, discrete choice and related models.
Resonant Violence
Author: Kerry Whigham
Publisher: Rutgers University Press
Published: 2022-02-11
Total Pages: 269
ISBN-13: 1978825579
DOWNLOAD EBOOKFrom the Holocaust in Europe to the military dictatorships of Latin America to the enduring violence of settler colonialism around the world, genocide has been a defining experience of far too many societies. In many cases, the damaging legacies of genocide lead to continued violence and social divisions for decades. In others, however, creative responses to this identity-based violence emerge from the grassroots, contributing to widespread social and political transformation. Resonant Violence explores both the enduring impacts of genocidal violence and the varied ways in which states and grassroots collectives respond to and transform this violence through memory practices and grassroots activism. By calling upon lessons from Germany, Poland, Argentina, and the Indigenous United States, Resonant Violence demonstrates how ordinary individuals come together to engage with a violent past to pave the way for a less violent future.
Offensive Marketing
Author: Hugh Davidson
Publisher: Routledge
Published: 2012-06-25
Total Pages: 421
ISBN-13: 1136375880
DOWNLOAD EBOOKOffensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Entrepreneurship
Author: Marc J. Dollinger
Publisher:
Published: 2003
Total Pages: 0
ISBN-13: 9780130909954
DOWNLOAD EBOOKFor junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu
