Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Author: Brian D. Till

Publisher: Pearson Education

Published: 2009-10-16

Total Pages: 22

ISBN-13: 0132143240

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This Element is an excerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. “Close-Up,” “Jiffy Lube,” “Rain Dance,” “The Medicine Shoppe,” “Irish Spring,” and “Puppy Chow”: all are great names that reflect the essence of the product or service. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions....


The Complete Idiot's Guide to Handwriting Analysis, 2nd Edition

The Complete Idiot's Guide to Handwriting Analysis, 2nd Edition

Author: Sheila Lowe

Publisher: Penguin

Published: 2007-01-02

Total Pages: 339

ISBN-13: 1615644709

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It's all there in black and white The most popular book on this amazing discipline, this volume shows readers how to analyze almost any handwriting sample and understand the special characteristics of the writer's personality. Drawing upon 30 years of experience as a professional graphologist, Sheila Lowe clearly explains what every squiggle and dot says about a person. From Kurt Cobain and Jimmy Smits to Ronald Reagan and Bill Clinton, this new edition is filled with hundreds of real examples of handwriting to illustrate how handwriting indicates a person's most basic and intimate traits. --Hundreds of new handwriting examples --Up-to-the-minute information about graphology computer programs --Fascinating anecdotes about graphology's role in criminal justice


Changing the Rules

Changing the Rules

Author: Barry L. Duncan

Publisher: Guilford Press

Published: 1992-06-12

Total Pages: 312

ISBN-13: 9780898621082

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All therapists at some time or other are confronted with cases that do not fit the assumptions of their chosen theoretical model--clients who should get better do not, while others improve for reasons the model does not explain. One lesson that can (and should) be drawn from such cases is that the client's perception of the therapist's behavior and of the intervention process is a powerful factor in therapeutic success or failure. These relationship factors account for a significant proportion of change in psychotherapy, yet little has been written about how to utilize them. Filling a gap in the literature, this book presents a pragmatic application of these simple but difficult experiential lessons to the practice of individual, couple, and family therapy. When should a therapist shift gears? And how is it done? CHANGING THE RULES presents a flexible methodology for practice that encourages clinicians to utilize their clients' interpretations in constructing more effective interventions. Providing a developmental and empirical context for the approach, the book covers the initial interview and the selection, design, and delivery of interventions, as well as issues such as ethics and gender bias. Several case examples and two full-length studies demonstrate each stage of the therapeutic process, fully illustrating the approach and enabling the creative therapist to replicate it in practice. Proposing a coherent framework for practice that empowers relationship effects, enhances therapist flexibility, and expands the repertoire of intervention strategies for working with individuals, couples, and families, this volume is an invaluable resource for clinicians, academicians, and students regardless of theoretical orientation.


Neville Goddard - The Complete Collection

Neville Goddard - The Complete Collection

Author: Neville Goddard

Publisher: BoD – Books on Demand

Published: 2023-06-12

Total Pages: 446

ISBN-13: 3757937376

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This reference book contains ALL 14 Neville Goddard Books published between 1939 and 1966. This book is - The Complete Collection of Neville Goddard - on Manifesting with the Law of Assumption. This includes all of Neville Goddard's original books, the transcripts of his 1948 course lectures, the 1951 radio lectures, and the Neville Goddard Book: The Creative Use of the Imagination by Margaret Ruth Broome, a personal student of Neville Goddard. The full contents of this reference book by Neville Goddard are as follows: - At Your Command (1939) - Your Faith Is Your Fortune (1941) - Freedom For All (1942) - Feeling Is The Secret (1944) - Prayer - The Art Of Believing (1945) - The Search (1946) - Master Class - Five Lessons (1948) - Out Of This World (1949) - Radio Lectures - Station KECA (1951) - The Creative Use Of Imagination (1952) - The Power Of Awareness (1952) - Awakened Imagination (1954) - Seedtime And Harvest (1956) - I Know My Father (1960) - The Law And The Promise (1961) - He Breaks The Shell (1964) - Resurrection (1966) Possessing a self-educated and uncommonly sharp intellect, Neville Lancelot Goddard espoused a spiritual vision that was bold and total: Everything you see and experience, including other people, is the result of your own thoughts and emotional states. Each of us dreams into existence an infinitude of realities and outcomes. When you realize this, Neville Goddard taught, you will discover yourself to be a slumbering branch of the Creator clothed in human form, and at the helm of limitless possibilities. - Mitch Horowitz - Neville Goddard is best described as an enlightened mystic and hermetic. His knowledge was so deep and all-encompassing that any seeker will find what they're looking for with him! There is nothing like him in knowledge and depth! Neville Goddard's wish was to make people aware of their creative power. He was not only concerned with manifestation, but also with re-understanding and consciously applying the profound mechanisms of our existence. And this knowledge can be fully understood and consciously applied using this reference book by Neville Goddard. When man begins to discover this power within him, he never plays the part that he formerly played. He doesn't turn back and become just a reflector of life; from here on in he is the affector of life. - Neville Lancelot Goddard - The categories of this Neville Goddard Book are: - Neville Goddard Collection and Books - Manifestation and Manifesting


The Three Rules

The Three Rules

Author: Michael Raynor

Publisher: Penguin UK

Published: 2013-05-30

Total Pages: 265

ISBN-13: 067092296X

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In The Three Rules, Michael E Raynor and Mumtaz Ahmed provide the answer to the ultimate business question: how do some companies manage to keep excelling, year after year after year? 'The objective is to deliver the best possible performance and sustain it for as long as possible' In every sector there's an outlier. An exceptional company that faces the same difficulties as competitors, but constantly delivers superior results. What are they doing differently? And what can they teach us? Michael E. Raynor and Mumtaz Ahmed analysed 25,000 companies spanning forty-five years to find the answers. What they discovered were three clear rules that the most exceptional companies follow when faced with the most difficult decisions. With a powerful combination of detailed case studies and rigorous data analysis, reading, learning and applying The Three Rules will help your organization become truly exceptional. Michael E. Raynor is a director at Deloitte Services LP, where he explores corporate strategy, innovation, and growth with clients in a variety of industries. He is the coauthor, with Clayton Christensen, of The Innovator's Solution, and the author of the bestselling and critically acclaimed The Strategy Paradox and The Innovator's Manifesto. Mumtaz Ahmed is a principal in Deloitte Consulting LLP and the chief strategy officer of Deloitte LLP, responsible for the U.S. firm's strategy, corporate development, innovation, eminence, and brand.


Small Firms in Global Competition

Small Firms in Global Competition

Author: Tamir Agmon

Publisher: Oxford University Press

Published: 1994-01-06

Total Pages: 161

ISBN-13: 0195344863

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As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.


The Caterpillar's Edge

The Caterpillar's Edge

Author: Sid Mohasseb

Publisher: Rugged Land

Published: 2017-02-28

Total Pages: 152

ISBN-13: 0996636315

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Business leaders, large and small, need to learn a new game with very different rules. They must accept an ever-changing and uncertain landscape, but a landscape that can be constantly leveraged for greater profitability. They must believe that their companies are caterpillars with the potential to become butterflies. The Caterpillar's Edge shows why we must embrace a future of flux. It exposes the addictions that chain us to our past and the truths that influence our behaviors. And, it shows just how to seize breakthrough advantages by pushing through all the noise around "big data." Within its DNA, the caterpillar aspires and pushes for more, and it gets just that, evolving gracefully from one entity into another, always building a competitive edge in the process. Break free from accepted archaic business practices by cracking that secret code which demands evolving your business always.


Top Thoughtleaders Share Their Best Innovation Ideas (Collection)

Top Thoughtleaders Share Their Best Innovation Ideas (Collection)

Author: FT Press Delivers

Publisher: Pearson Education

Published: 2010-07-01

Total Pages: 237

ISBN-13: 0132489554

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Today’s hottest new ideas for supercharging business innovation--from the cutting-edge experts who are making it happen, right now! Fast, powerful, realistic solutions for jumpstarting innovation--whatever you sell, whatever industry you’re in! Discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and much more! From world-renowned leaders and experts, including Jim Champy, Michael A. Roberto, Phil Baker, Stewart Emery, Satish Nambisan, Mohanbir Sawhney, David Edery, Barry Libert, Jon Spector, and many more. Included in this collection: • Compete by Changing: How Shutterfly Succeeded on a New and Larger Playing Field (Jim Champy) • Innovating in a Connected World: Harnessing the Vast Creative Potential Outside Your Company (Satish Nambisan/Mohanbir Sawhney) • Simplifying Complexity: How Go Daddy Met Its Customers’ Unmet Needs (Jim Champy) • Compete By Bursting the Bubble: How MinuteClinic Met the Unmet Health Care Needs of Millions–Cheaply and Conveniently (Jim Champy) • Compete By Meeting Unmet Needs: How ZipCar Rethought the Car Rental Business (Jim Champy) • Do You Matter? (And How to Make Sure You Do) (Robert Brunner/Stewart Emery/Russ Hall) • Why Your Company Must Have a Design Culture (Robert Brunner/Stewart Emery/Russ Hall) • How Great Products and Services Supply Great User Experiences (Robert Brunner/Stewart Emery/Russ Hall) • Piggybacking to Success: Jibbitz Accessorizes Crocs (Jim Champy) • Communities of Innovation: How Video Game Makers Capture Millions of Dollars of Innovation from User Communities and You Can, Too! (David Edery, Ethan Mollick) • Profiting from the Clash of Ideas: Constructive Conflict Leads to Better Decisions and Results (Michael A. Roberto) • What Could Be More Inspiring Than Honesty?: How and Why Honest Tea Keeps Its Brand Promises (Jim Champy) • Just Develop It! Managing the Fast-Track New Product Team (Phil Baker) • Design Matters–A Lot: Don’t Develop Products Without It! (Phil Baker) • We Are Smarter Than Me: Crowdsourcing New Businesses (Barry Libert, Jon Spector)