Marketing-Related Motives in Mergers & Acquisitions

Marketing-Related Motives in Mergers & Acquisitions

Author: Denise Dahlhoff

Publisher: Springer Science & Business Media

Published: 2013-11-22

Total Pages: 197

ISBN-13: 3663107361

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Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.