Sustainable Marketing

Sustainable Marketing

Author: Mark Peterson

Publisher: SAGE

Published: 2021-04-28

Total Pages: 374

ISBN-13: 1529769272

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Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. The Mavericks Who Made It feature also highlights key entrepreneurs throughout history, their key successes and their impact on sustainable marketing.


Thomas Register of American Manufacturers

Thomas Register of American Manufacturers

Author:

Publisher:

Published: 2002

Total Pages: 1926

ISBN-13:

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This basic source for identification of U.S. manufacturers is arranged by product in a large multi-volume set. Includes: Products & services, Company profiles and Catalog file.


Canadian Almanac and Directory 2021

Canadian Almanac and Directory 2021

Author: Grey House Canada

Publisher:

Published: 2020-12

Total Pages: 2468

ISBN-13: 9781642656169

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The Canadian Almanac & Directory is the most complete source of Canadian information available - cultural, professional and financial institutions, legislative, governmental, judicial and educational organizations. Canada's authoritative sourcebook for almost 160 years, the Canadian Almanac & Directory gives you access to almost 100,000 names and addresses of contacts throughout the network of Canadian institutions.