Brand New Justice
Brand New Justice

Author: Simon Anholt

Publisher: Routledge

Published: 2006-08-11

Total Pages: 185

ISBN-13: 1136426078

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Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

Guide to the WTO and Developing Countries
Guide to the WTO and Developing Countries

Author: Peter Gallagher

Publisher: Springer

Published: 2000-09-25

Total Pages: 376

ISBN-13:

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Developing countries comprise a two-thirds majority of the membership of the World Trade Organization, with nearly thirty of these classed by the UN as being among the 48 least-developed countries in the world. In order to ensure the equitable participation of these countries in the benefits of the global trading system, the GATT Uruguay Round Agreements that created the WTO accorded special and differential treatment to developing countries. This Guide covers these provisions of the WTO Agreements, with detailed information on how developing countries can benefit from special rules governing such areas as: access to developed country markets in all major commodities and services, the dispute settlement process, trade policy review, foreign direct investment, environmental and labour standards, and technical assistance. The Guide also offers the reader case studies on how some developing country members of the WTO (Uganda, India, and CandÔte d'Ivoire) are making progress in working with the obligations and the benefits provided to them by the WTO Agreements.

Panorama
Panorama

Author: Lakshiminiwas Jhunjhunwala

Publisher: Prabhat Prakashan

Published: 2015-01-01

Total Pages: 246

ISBN-13: 8184303122

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Step into a world of captivating stories and vivid imagery with "Panorama" by Lakshminivas Jhunjhunwala, a collection of tales that paint a rich tapestry of human experiences, emotions, and aspirations. Join Jhunjhunwala as he takes readers on a mesmerizing journey through diverse landscapes, cultures, and characters, offering a panoramic view of life's complexities and wonders. In this compelling collection, Lakshminivas Jhunjhunwala weaves together a tapestry of narratives that span the spectrum of human existence. From the bustling streets of urban India to the serene countryside, from the heights of joy to the depths of despair, each story in "Panorama" offers a unique perspective on the human condition, inviting readers to explore the depths of the human soul. With exquisite prose and keen insight, Jhunjhunwala delves into the lives of his characters, illuminating their hopes, dreams, and struggles with empathy and nuance. Whether it's a young couple navigating the complexities of love and marriage, or a weary traveler seeking solace in a distant land, each story in "Panorama" is imbued with a deep sense of humanity and compassion. The overall tone and mood of "Panorama" are one of introspection, wonder, and empathy, as Jhunjhunwala invites readers to contemplate the complexities of the human experience and the interconnectedness of all living beings. Through his evocative storytelling and richly drawn characters, he creates a world that is at once familiar and enchanting, inviting readers to see the world through new eyes. Widely acclaimed for its depth of emotion and lyrical prose, "Panorama" has become a beloved work of contemporary fiction, cherished by readers for its ability to touch the heart and stir the soul. Jhunjhunwala's stories resonate with readers of all backgrounds and ages, offering a timeless exploration of the human condition and the universal quest for meaning and connection. Designed to appeal to readers seeking both entertainment and enlightenment, "Panorama" offers a rich and rewarding reading experience that celebrates the diversity and complexity of human life. Whether you're a seasoned literary enthusiast or a casual reader looking for a captivating escape, this collection promises to captivate and inspire. In comparison to other works of contemporary fiction, "Panorama" stands out for its depth of insight, lyrical prose, and universal themes. Jhunjhunwala's stories offer a profound exploration of the human condition, inviting readers to reflect on their own lives and relationships with greater clarity and compassion. On a personal level, "Panorama" resonates with readers by tapping into the universal emotions and experiences that bind us all together as human beings. Jhunjhunwala's stories offer a mirror to our own lives, inviting us to see ourselves and our world with fresh eyes and an open heart. Don't miss your chance to embark on a journey of discovery with "Panorama" by Lakshminivas Jhunjhunwala. Let this captivating collection of stories transport you to new worlds and illuminate the beauty and complexity of the human experience.