The Routledge Companion to Contemporary Brand Management
The Routledge Companion to Contemporary Brand Management

Author: Francesca Dall'Olmo Riley

Publisher: Routledge

Published: 2016-07-15

Total Pages: 617

ISBN-13: 1317751582

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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Digital Health
Digital Health

Author: Homero Rivas

Publisher: Springer

Published: 2018-01-02

Total Pages: 372

ISBN-13: 3319614460

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This book presents a comprehensive state-of the-art approach to digital health technologies and practices within the broad confines of healthcare practices. It provides a canvas to discuss emerging digital health solutions, propelled by the ubiquitous availability of miniaturized, personalized devices and affordable, easy to use wearable sensors, and innovative technologies like 3D printing, virtual and augmented reality and driverless robots and vehicles including drones. One of the most significant promises the digital health solutions hold is to keep us healthier for longer, even with limited resources, while truly scaling the delivery of healthcare. Digital Health: Scaling Healthcare to the World addresses the emerging trends and enabling technologies contributing to technological advances in healthcare practice in the 21st Century. These areas include generic topics such as mobile health and telemedicine, as well as specific concepts such as social media for health, wearables and quantified-self trends. Also covered are the psychological models leveraged in design of solutions to persuade us to follow some recommended actions, then the design and educational facets of the proposed innovations, as well as ethics, privacy, security, and liability aspects influencing its acceptance. Furthermore, sections on economic aspects of the proposed innovations are included, analyzing the potential business models and entrepreneurship opportunities in the domain.

Business Research Handbook
Business Research Handbook

Author: Shimpock

Publisher: Wolters Kluwer

Published: 2004-11-23

Total Pages: 910

ISBN-13: 0735552673

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Business Research Handbook is the best strategic approach to research. It gives you ready-to-adapt strategies that streamline and focus your information search, complete with: Procedures that progressively sift and regroup your research decision points that allow you to evaluate which steps remain The most cost-effective ways to take advantage of today's electronic media resources Efficient ways to retrieve the information your search has located. Easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas. You will find that the Business Research Handbook is designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers, and extensive lists of sources and material to help you obtain the information you need to: Compile biographical information on key players or parties Investigate potential business partners or competitors Engage in marketing research Compile a company profile Locate expert witnesses and verify credentials And much more.

Learning and Innovation of Chinese Firms
Learning and Innovation of Chinese Firms

Author: Jacky Hong

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2023-01-30

Total Pages: 204

ISBN-13: 3110715023

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This edited volume explores the learning and innovation of Chinese firms. In particular, it examines the difficulties and obstacles affecting the technological collaboration between Chinese firms and foreign partners as well as some of the key organizational and institutional challenges of innovation facing Chinese firms. Despite enjoying rapid economic growth in previous decades, learning and innovation of Chinese firms has received relatively limited attention among management and international business scholars in the past. However, some significant changes in the Chinese institutional environment have occurred in recent years. On one hand, the Chinese central government has devised a number of policy initiatives to promote and support innovative activities in China, ranging from the ‘Mass Entrepreneurship and Innovation by All’ to the latest ‘Made in China 2025’. On the other hand, we have witnessed an increasing number of indigenous Chinese firms (e.g. Alibaba, Baidu, Tencent, Huawei and DJI) adopting business model innovation with global inputs and impacts in different business sectors, namely electronic commerce, telecommunication network equipment, social media, mobile payment and drones. In view of these recent developments, we aim to further our understanding about the learning and innovation processes of Chinese firms in this edited volume.