Read and Download eBook Full
Author: Anura Goonasekera
Publisher: Routledge
Published: 2003-09-02
Total Pages: 360
ISBN-13: 1134595115
DOWNLOAD EBOOKNew Communications Landscape explores the theories of media globalization, with emphasis on the areas of cultural and local television markets. It focuses on the industry, content and strategy, audience, policy and future research.
Author: Anura Goonasekera
Publisher: Routledge
Published: 2003-09-02
Total Pages: 460
ISBN-13: 1134595107
DOWNLOAD EBOOKThe innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local.
Author: Trudi Entwistle
Publisher: Bloomsbury Publishing
Published: 2017-09-01
Total Pages: 209
ISBN-13: 1350034061
DOWNLOAD EBOOKVisual Communication for Landscape Architecture demonstrates not only how and where a range of visual communication skills are needed to inform a design process, but also why they are essential in order to make presentations both informative and memorable. It illustrates how representational techniques can be sensitively applied in different contexts appropriate to a diverse range of design challenges, and encourages experimentation with contemporary techniques, both 2D and 3D. Developing a professional but creative design portfolio is explored in relation to creating e-portfolios and websites. A total of 12 contemporary case studies enable readers to contextualize the methods and techniques explored in each chapter through exploring real-life examples of winning projects by successful landscape architecture practices, making this title an inspirational resource for both budding – and practising – landscape architects.
Author: Jerry C. Parker, PhD
Publisher: Springer Publishing Company
Published: 2008-10-20
Total Pages: 495
ISBN-13: 0826101232
DOWNLOAD EBOOK"This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it. This unique book addresses the following: The role technology can and will play in health communication How new media can be used to improve health literacy How patients can learn about health-related issues and health care New ways practitioners will be able to communicate with their patients How persons with chronic diseases learn about resources, support systems, and rehabilitation The impact of the new media landscape on health care providers, insurance companies, and health care policies
Author: Philip J. Kitchen
Publisher: Taylor & Francis
Published: 2005
Total Pages: 300
ISBN-13: 9780415356497
DOWNLOAD EBOOKCombining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Author: Daniel Minoli
Publisher: Artech House
Published: 2003
Total Pages: 816
ISBN-13: 9781580537087
DOWNLOAD EBOOKLook to this authoritative, new resource for a comprehensive introduction to the emerging field of microfluidics. The book shows you how to take advantage of the performance benefits of microfluidics and serves as your instant reference for state-of-the-art technology and applications in this cutting-edge area. It offers you practical guidance in choosing the best fabrication and enabling technology for a specific microfluidic application, and shows you how to design a microfluidic device. This forward-looking resource identifies and discusses the broad range of microfluidic applications including, fluid control devices, gas and fluid measurement devices, medical testing equipment, and implantable drug pumps. You get simple calculations, ready-to-use data tables, and rules of thumb that help you make design decisions and determine device characteristic
Author: Catherine Dee
Publisher: Taylor & Francis
Published: 2004-03
Total Pages: 222
ISBN-13: 1134577893
DOWNLOAD EBOOKThis book is an introduction to landscape architecture for students. Landscape architecture is a visual subject so the book is be illustrated with the author's own drawings.
Author: Jessica Rogers
Publisher: Business Expert Press
Published: 2021-02-18
Total Pages: 120
ISBN-13: 1637420358
DOWNLOAD EBOOKThis book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Author: Philip Agre
Publisher: MIT Press
Published: 1998
Total Pages: 342
ISBN-13: 9780262511018
DOWNLOAD EBOOKOver the last several years, the realm of technology and privacy has been transformed, creating a landscape that is both dangerous and encouraging. Significant changes include large increases in communications bandwidths; the widespread adoption of computer networking and public-key cryptography; new digital media that support a wide range of social relationships; a massive body of practical experience in the development and application of data-protection laws; and the rapid globalization of manufacturing, culture, and policy making. The essays in this book provide a new conceptual framework for the analysis and debate of privacy policy and for the design and development of information systems.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
Published: 2020-06-24
Total Pages: 91
ISBN-13: 0309495555
DOWNLOAD EBOOKOn September 16, 2019, the Roundtable on Obesity Solutions of the Health and Medicine Division of the National Academies of Sciences, Engineering, and Medicine, held a public workshop, Advancing Effective Obesity Communications, in Washington, DC. The workshop explored effective communication of obesity-related issues by providing an overview of the current communications environment and addressing the complexity of identifying key audiences and developing targeted messages. Speakers discussed communications strategies to reach specific intermediary audiences, such as the public, decision makers, and policy makers. The workshop also explored challenges in communicating about obesity issues, which include aligning the intended meaning of messages with an individual's perception of and response to those messages, addressing obesity bias and stigma through communications, and addressing misinformation. This publication summarizes the presentations and discussions that occurred at the workshop.
