Space Race

Space Race

Author: Jim Taylor

Publisher: John Wiley & Sons

Published: 2005-12-13

Total Pages: 322

ISBN-13: 0470094524

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Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies by interviewing the leading lights of the industry today. Jim Taylor, himself an experienced practitioner of Total Communications Planning, identifies common issues and themes to offer a set of likely scenarios for The Agencies of the Future.


Society, Space, and Social Justice

Society, Space, and Social Justice

Author: Jennifer Y. Pomeroy

Publisher: Rowman & Littlefield

Published: 2019-10-25

Total Pages: 213

ISBN-13: 1498594816

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Society, Space, and Social Justice addresses multiple contextual intersectionalities, highlighting the underlying processes and causes contributing to the genesis and regeneration of emergent and extant spaces of (in)justice. Employing quantitative and qualitative techniques underpinned by elucidatory theoretical frameworks, the contributors to this collection investigate intersections of class, disability, gender, race, and “the other” within sociocultural and political-economic structures in varied geographic scales in Brazil, India, South Africa, Sri Lanka, Uganda, and the United States. This book’s thematic diversity—the environment and outdoors, employment and labor, gendered/othered violence, health and disease, housing, infrastructure, and urban design—gives it interdisciplinary appeal. This timely collection examines and unpacks the complex mechanisms by which social justice can be perverted, thwarted, or achieved.


Communities in Action

Communities in Action

Author: National Academies of Sciences, Engineering, and Medicine

Publisher: National Academies Press

Published: 2017-04-27

Total Pages: 583

ISBN-13: 0309452961

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In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.


Unfamiliar Landscapes

Unfamiliar Landscapes

Author: Thomas Aneurin Smith

Publisher: Springer Nature

Published: 2022-06-16

Total Pages: 579

ISBN-13: 3030944603

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This book critically interrogates how young people are introduced to landscapes through environmental education, outdoor recreation, and youth-led learning, drawing on diverse examples of green, blue, outdoor, or natural landscapes. Understanding the relationships between young people and unfamiliar landscapes is vital for young people’s current and future education and wellbeing, but how landscapes and young people are socially constructed as unfamiliar is controversial and contested. Young people are constructed as unfamiliar within certain landscapes along lines of race, gender or class: this book examines the cultures of outdoor learning that perpetuate exclusions and inclusions, and how unfamiliarity is encountered, experienced, constructed, and reproduced. This interdisciplinary text, drawing on Human Geography, Education, Leisure and Heritage Studies, and Anthropology, challenges commonly-held assumptions about how and why young people are educated in unfamiliar landscapes. Practice is at the heart of this book, which features three ‘conversations with practitioners’ who draw on their personal and professional experiences. The chapters are organised into five themes: (1) The unfamiliar outdoors; (2) The unfamiliar past; (3) Embodying difference in unfamiliar landscapes; (4) Being well, and being unfamiliar; and (5) Digital and sonic encounters with unfamiliarity. Educational practitioners, researchers and students will find this book essential for taking forward more inclusive outdoor and youth-led education.


Health Psychology

Health Psychology

Author: Regan A. R. Gurung

Publisher: SAGE Publications

Published: 2023-08-25

Total Pages: 847

ISBN-13: 1071851802

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What factors determine healthy behavior? Health Psychology: Well-Being in a Diverse World answers this question by introducing and regularly applying research to stress, coping, interventions and health behaviors in today’s world. Speaking directly to students, Regan A. R. Gurung’s conversational voice guides learners through the key determinants of behavior, such as family, environment, ethnicity, and religion. Each chapter delves into the biological foundations of health, presents interdisciplinary case studies, and integrates personality and social psychological theories, fostering a comprehensive grasp of the subject. Continually asking readers to think further, to synthesize, to analyze, and to apply to improve their own health outcomes as they learn, Gurung empowers students through connections to personal experience. The Fifth Edition offers contemporary reference updates, an expanded focus on intersectional topics across cultures, test yourself practice, and much more. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.


Mobile Radio Channels

Mobile Radio Channels

Author: Matthias Pätzold

Publisher: John Wiley & Sons

Published: 2011-10-13

Total Pages: 632

ISBN-13: 1119975255

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Providing a comprehensive overview of the modelling, analysis and simulation of mobile radio channels, this book gives a detailed understanding of fundamental issues and examines state-of-the-art techniques in mobile radio channel modelling. It analyses several mobile fading channels, including terrestrial and satellite flat-fading channels, various types of wideband channels and advanced MIMO channels, providing a fundamental understanding of the issues currently being investigated in the field. Important classes of narrowband, wideband, and space-time wireless channels are explored in detail with descriptions of efficient simulation methods for mobile radio channels being central. Strong emphasis is placed on the detailed origin of the presented channel models and a high degree of mathematical unity is conveyed. Using the described channel models, the reader can evaluate the performance of wireless communication systems under propagation conditions which are typical for multipath channels in various environments. Introduces the fundamentals of stochastic and deterministic channel models Explores the modelling and simulation of both wideband and narrowband mobile radio channels as well as several classes of MIMO channels Describes general concepts including geometrical, reference and simulation models Discusses several methods for the modelling of given Doppler, delay, and angular profiles Elaborates on methods for the design, analysis, and realisation of efficient channel simulators Examines techniques for the development of fast channel simulators Provides links for downloading MATLAB®, programs enabling the simulation and analysis of the mobile fading channels models presented, on the companion website (www.wiley.com/go/paetzold)


Tracing Rhetoric and Material Life

Tracing Rhetoric and Material Life

Author: Bridie McGreavy

Publisher: Springer

Published: 2017-11-27

Total Pages: 376

ISBN-13: 3319657119

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This volume brings together three areas of scholarship and practice: rhetoric, material life, and ecology. The chapters build a multi-layered understanding of material life by gathering scholars from varied theoretical and critical traditions around the common theme of ecology. Emphasizing relationality, connectedness and context, the ecological orientation we build informs both rhetorical theory and environmentalist interventions. Contributors offer practical-theoretical inquiries into several areas - rhetoric’s cosmologies, the trophe, bioregional rhetoric’s, nuclear colonialism, and more - collectively forging new avenues of communication among scholars in environmental communication, communication studies, and rhetoric and composition. This book aims at inspiring and advancing ecological thinking, demonstrating its value for rhetoric and communication as well as for environmental thought and action.


The Nature of Inclusive Play

The Nature of Inclusive Play

Author: Amy Wagenfeld

Publisher: Taylor & Francis

Published: 2023-12-20

Total Pages: 212

ISBN-13: 1003805752

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This book provides designers, planners, educators, and therapists with the practical information required to remove inequity in outdoor spaces, by creating inviting and inclusive solutions so that all children and their families, regardless of situation or circumstance, can experience the joys and benefits of outdoor play without stigma. It is the first of its kind, co-written by an occupational therapist and landscape architect both with proven expertise in inclusive play space design. The Nature of Inclusive Play fills an untapped niche in promoting the value of outdoor play. It focuses on what embodies play and shows how, through inclusive outdoor play design, developmental skills can be enriched. The topics covered in the book include: • a discussion of the health benefits associated with being outdoors • the history of and value of play • an overview of typical child development • the importance of sensory regulation • an inclusive design review process • design guidelines. All topics are supplemented with nine applicable case studies of inclusive outdoor play spaces with features that reflect inclusive+ principles, including examples from North America and Africa. It is a much-needed guide for landscape architects, urban planners, allied health care professionals, early childhood educators, academics, and students.